SEO Manager, LiveScore Group
Virgin Bet South Africa
+ Company Performance Bonus
More information about location
4 days a week in office
Real-time sports scores and free-to-air live stream service
Be an early applicant
Real-time sports scores and free-to-air live stream service
501-1000 employees
Be an early applicant
+ Company Performance Bonus
More information about location
4 days a week in office
501-1000 employees
Company mission
To grow the world's leading sports ecosystem.
Role
Who you are
- The ideal candidate will have a strong track record in international SEO, with the ability to identify opportunities, measure performance, and clearly demonstrate the impact of SEO on business growth
- Fluent in English with strong verbal and written communication skills
- Good working knowledge of HTML and knowledge of JS will be considered an asset
- Experience using SEO tools such as Screaming Frog, aHrefs etc and LLM prompts
- Understanding of Generative AI, LLMs and the evolving search landscape with AI-powered responses
- Proven experience in SEO with a genuine passion and keeping up to date with the latest industry trends
- Solid understanding of all other online and offline channels (display, affiliates, social, print, TV, email) and their effects on SEO
- Strong verbal and written communication skills
- Proven ability to plan and deliver against business strategy
- Proactive, having excellent problem-solving skills and organisation skills
What the job involves
- We are seeking an SEO Manager, an all-rounder SEO professional who will be responsible for devising, implementing, and overseeing the SEO strategy for South Africa
- . This is a data-driven role where analysis and ongoing optimisation are required to establish Virgin Bet as a market leader
- At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top
- We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition
- Accountable for driving and implementing the SEO performance across multiple brands in South Africa
- Perform technical audits and identify technical improvements across the brands
- Track and evaluate performance against multiple KPIs, providing regular reporting and analysis
- Engage external vendors when required, ensuring clear communication, expectation management, and performance reporting
- Provide regular updates for colleagues and senior management, summarising SEO performance and projecting out near-future performance of campaigns
- Own the content production process and ensure all content is semantically optimised and aligned with SEO best practices
- Responsible for keeping content fresh and up-to-date, uploading articles within the CMS to ensure timely publication
- Perform competitive analysis and identify opportunities for growth
- Helping to refine & optimise link building strategies
- Performing ad-hoc SEO tasks as required
Salary benchmarks
Our take
Livescore Group is a union of sports streaming, digital media, and online betting companies that includes Livescore (founded in 1997), Livescore Bet, and Virgin Bet. With streaming services predicted to spend over $10B on sports rights in 2024 alone, the Livescore Group is located in the heart of a lucrative industry, and that’s before the gambling side of their group is even considered.
Livescore Group makes considerable revenue from selling its advertising space, and with streaming becoming an increasingly popular way to engage with sports, it’s unsurprising that in 2022 the company received large sums of venture capital.
Livescore Group is using this funding to accelerate growth in Central and Eastern Europe, further bolstering its 35 million worldwide active monthly users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a trial, to be reviewed in 2026
- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
Company HQ
Soho, London, UK
Leadership
Sam Sadi
(CEO)Previously CEO of Gamesys, and Director of Bwin Labels at Bwin.party Digital Entertainment, Founding Partner Trendee Europe and Owner of Sport One Online Gambling Consultancy.
Diversity, Equity & Inclusion at LiveScore Group
- The I.D.E.A (Inclusion, Diversity, Equality, Awareness) Forum: LiveScore Group is committed to diversity and inclusion, which we recognise as critical to our business and fundamental to everything we do. The I.D.E.A Forum programme includes systemic and holistic initiatives at both strategic and operational levels across all our entities. Our programme is supported by policies and practices providing an integrated approach to inclusion, opportunity, equality and diversity at LiveScore Group.
- LiveScore Group recognises that actions speak louder than words. Though sports and gaming typically lack a representative workforce, we are focussed on creating a more balanced employee base that reflects the diversity of our audiences as well as developing products and features that have wider appeal. We are committed to recruiting and fostering the development of a people from varied backgrounds to bring diversity of experience and promote thought-diversity within our teams. We passionately believe that you have the right to ‘live your truth’ each day, and we are working on reducing barriers to entry (and upward mobility) – particularly for those from underrepresented communities.
- One of the aims of the I.D.E.A Forum is to eliminate practices of unconscious bias and discrimination from our ways of working as well as creating opportunities for diverse talent to thrive. We are not yet perfect, but our whole group – executives and employees alike – are dedicated to becoming better, and we invite you to join in on our collective journey to inclusiveness as we believe and invest in a more equitable society for all.
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