CRM Executive, Wise
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£30-46k
1-5 days a week in office
Money without borders
Posted today
Money without borders
1001+ employees
Posted today
£30-46k
1-5 days a week in office
1001+ employees
Company mission
We believe in money without borders. That's why we're building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.
Role
Who you are
- You have junior - mid level experience in CRM
- You have experience working with multiple stakeholders at different levels of seniority
- You have excellent communication skills and strive to have a customer-first mindset
- You’re analytical and eager to learn and develop
- You’re a self-starter with strong attention to detail
- You know how to navigate both structured and unstructured tasks
- You understand CRM basics and possess basic HTML knowledge
- You’re not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a preference for working in a collaborative environment
What the job involves
- The CRM team at Wise is expanding to consolidate our efforts to develop our global B2C lifecycle communications. We’re all about bringing value to our customers who deserve first-class communications so they make the most of their Wise account that helps them save money and avoid the terrible exchange rates from traditional banks
- We’re building money without borders for people and businesses and we need your help to make our referral customer comms best-in-class
- CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business
- We’re problem solvers - we work with our Product, Marketing Tech, Analytics and UX Research teams to define and execute the strategy for product and marketing customer comms, across multiple channels (email, push notifications, in-app messages)
- So we’re looking for a CRM executive to join and help drive forward our plans for our Referral team. The CRM executive will own, help shape and deliver the communications strategy for Wise’s customers: from engaging and exciting product launches, to testing and building our lifecycle communications
- The role will be based in London and will deliver best-in-class customer communications, following best practices agreed with the CRM team and your lead
- Own the end-to-end execution of cross-channel campaigns (e.g. product changes, marketing, lifecycle, transactional comms, surveys etc.) using email, push notifications and in-product messages
- You’ll bring growth by delivering high-quality work for your defined projects and campaigns. You’ll get to work closely with one or more CRM Manager(s) and other stakeholders (Product Specialists, Researchers, Analysts, etc.)
- You will be responsible for executing and managing the day-to-day operations of the CRM platform and have an impact on team KPIs. You will contribute to the development and implementation of CRM campaigns and strategies, analyse customer data, and provide insights to drive effective marketing and product support initiatives
- You can take part in projects that go beyond the remit of your current role, under the guidance of your lead
- Apply product knowledge to drive the right decisions, correct channels and right approaches to take when talking to our customers
- Responsible for email calendar management, deliverability and monthly reporting
- Implement the localisation process for Wise’s international campaigns
Salary benchmarks
Our take
Wise started when the two founders realised they would be better off trading Estonian kroons for British pounds (and vice versa) between themselves rather than going through banks. That was back in 2011, and they've since grown Wise into one of Europe's most successful tech businesses, exchanging billions of currency every month.
Wise rapidly grew by solving a significant problem for customers, who lost too much money to banks when exchanging currency. Its attracted investment from some of the best investors in the world, from Andreesen Horowitz to Index Ventures and even Richard Branson.
While the market is crowded with new entrants (think Revolut and Monzo) and traditional banks trying to catch up, Wise is still staying one step ahead having recently opened a new hub in India and new payment features as well as reporting a rise in key metrics on higher volume and customer growth. This continued growth positions the company well for continued success in the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Employee endorsements
Flexible working
"I'm trusted to do my work regardless of whether I'm in the office or working from my spare room. Our mobile wiser scheme gives us the opportunity to..."
Funding (last 2 of 7 rounds)
Nov 2017
$280m
SERIES E
May 2016
$26.7m
SERIES D
Total funding: $397.1m
Company HQ
London, UK
Articles
Leadership
Taavet Hinrikus
(Co-Founder & Chairman)Previously Director of Strategy for Skype.
Kristo Käärmann
(Co-Founder & CEO)Previously a Consultant at PwC and Manager at Deloitte.
People progressing
Joined as Banking Lead, promoted to Head of Banking after 2 years, then again to Global Head of Banking and Chief Banking and Expansion Officer.
Diversity, Equity & Inclusion at Wise
- Communities and safe spaces (Employee Resource Groups) – led by our Wisers so people can share experiences and information, support each other and connect on shared values
- Wise Cultural Calendar – a programme to learn and celebrate the wide range of cultures, traditions, backgrounds, and global experiences we have here at Wise. Example programmes include Pride Summer and Black History Month
- Our teams continue to set and drive their own bespoke objectives, holding themselves accountable and making sure they focus efforts where they can have the most impact
- We’re excited to partner with InChorus to collect ongoing data on our culture and enable teams to track their progress
- DEI development and training — We’re building our capability and getting everyone on the same page about DEI. Our new training programme will help new joiners and all Wisers know what DEI looks like day-to-day and how they can play their part
- Global policy review — We’re working with an external advisor to provide detailed feedback on best practices in policies by end January
- Disability inclusion – We’re building resources and support for Wisers and candidates with disabilities. Our goals is to offer practical information and support to ensure that Wise remains an inclusive environment for those impacted by a disability
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