Senior Partner Marketing Manager, Coursera

• The ideal candidate will thrive in a fast-paced, performance-oriented environment and demonstrate strong analytical, communication, and partner management skills
• Bachelor’s degree in Marketing, Business, or a related field with a minimum of 7 years of experience in partner marketing or a related role
• Demonstrated experience in managing strategic partner relationships and driving joint marketing initiatives
• Proven success in developing and executing integrated go-to-market plans that achieve measurable business results, with the ability to think strategically while executing tactically
• Excellent written and verbal communication skills, with the ability to present and influence at all organizational levels
• Strong analytical skills with the capability to derive actionable insights from complex data sets

Desirable

• At Coursera, our Marketing and Communications team drives brand development, product marketing, PR, and acquisition and retention marketing for learners, enterprises, and university partners
• The team is structured into four key areas: Consumer Marketing, Degree Marketing, Enterprise Marketing, and PR & Communications
• Marketers play a critical role in accelerating the global growth and market share of both our Consumer and Enterprise businesses through innovative programs that attract, retain, and expand relationships across all segments
• As the Senior Partner Marketing Manager, you will be a pivotal member of the Merchandising Team, collaborating with industry and university partners on a global scale to build and execute high-impact marketing campaigns for their content on Coursera
• You will be responsible for cultivating strong relationships with key strategic partners, building capabilities and resources for scalable partner marketing enablement, and driving business growth through high-impact co-marketing campaigns, partner referrals, and Market Development Funds (MDF)
• Strategic Partner Management: Develop and manage relationships with key strategic industry partners to foster collaboration and align marketing strategies; act as the primary point of contact for strategic partner marketing engagement
• Go-to-Market Execution: Develop and execute comprehensive co-marketing plans to support business goals in collaboration with cross-functional teams and external partners, from brief development to execution and reporting
• Marketing Enablement: Enable internal teams and external partners by providing the necessary tools, resources, and guidance to execute effective partner marketing campaigns
• Partner Marketing: Manage partner market development funds and partner channel marketing investments to support joint marketing efforts and maximize ROI; analyze and report on results to internal and external stakeholders
• Marketing Agreements: Manage partner marketing agreements to ensure alignment with Coursera’s strategic goals and mutual business objectives
• Performance Analysis: Analyze, report, and action on campaign and partner performance insights, translate complex data into compelling narratives that inform and improve marketing strategies

• Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates