Multimedia Design Director, Immediate Media Co

• Expert-level proficiency across the full Adobe Creative Suite, particularly InDesign, Photoshop, Illustrator and After Effects
• Strong working knowledge of Figma, including component libraries, design tokens and collaborative workflows
• Demonstrable experience leading design output across both print and digital channels
• A track record of building and maintaining design systems or brand guardianship frameworks
• Experience managing or mentoring junior designers and briefing freelancers
• Deep understanding of social media platforms and their distinct visual grammars
• Highly organised with a systematic approach to file management, asset libraries and production pipelines
• Excellent eye for typographic detail and image quality

Desirable

• The Multimedia Design Director will lead the visual direction for Gardeners' World
• This is a role for a craft-obsessed, systems-minded creative who can bridge the brand's celebrated legacy and its digital future — preserving the warmth, authority and distinctiveness that have made it a household name, while building the frameworks, templates and guardrails that let great design happen at scale
• You'll see the whole picture: what each format is for, who it serves and how it should look
• And you'll define how the brand presents itself across every touchpoint — magazine, web, social, motion and beyond — putting the tools, asset libraries and production culture in place to deliver it consistently
• This is also a role for someone with a genuine love of gardening, which gives you an instinct for what the audience wants and what feels true to the brand
• Above all, you'll be a leader who brings the design team with them, building digital skills and raising ambition
• You'll be uncompromising on quality, knowing the difference between on-brand and merely acceptable and pushing for on-brand every time
• And you'll be a natural collaborator who earns trust quickly, explains decisions clearly, and has the confidence to hold the line when it matters
• Own and evolve the GW visual identity across all touchpoints — print, digital, social, motion and experiential
• Define and maintain the brand design system: typography, colour, iconography, grid and motion principles
• Set and document the guardrails that let the wider team produce on-brand work independently and at pace, acting as the final checkpoint on consistency
• Build and manage a library of templates, components and reusable assets in Figma, InDesign and After Effects, designed to speed up turnaround without sacrificing quality
• Champion intelligent reuse of the GW archive — photography, illustration, typography and footage — with workflows to surface and adapt it for new contexts
• Keep asset infrastructure well-organised, version-controlled and accessible to the team
• Lead the design of Gardeners' World Magazine and brand marketing collateral, working closely with the editorial team
• Direct visual output across GW digital platforms — website, newsletter and app
• Ensure design reflects audience segmentation, adapting the visual register for Established Gardeners, New Gardeners and Hobbyists
• Bring genuine fluency in social formats — knowing what lands on Instagram, YouTube, TikTok and Apple News versus what belongs in a print spread — and translate editorial and seasonal moments into social-first creative that feels native, not repurposed
• Oversee motion graphics, animated social content and short-form video in After Effects
• Work with the social and editorial teams on visual content calendars, deploying design resource where it has most impact
• Line manage a team of designers and motion artists, providing creative direction, mentoring and performance support
• Brief and quality-control work from freelance designers and retouchers
• Foster a culture of creative ambition, craft pride and brand coherence
• Represent design in cross-disciplinary planning and contribute to the wider creative strategy