Field Marketing Specialist, Webflow
$86-115k
Salary dependent on location. Plus company-wide bonus program & RSUs
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Open for applications
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Open for applications
$86-115k
Salary dependent on location. Plus company-wide bonus program & RSUs
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- 2-4 years of experience in field marketing, event marketing, or a closely related marketing role, with specific experience in a sales-led growth organization
- Bachelor's degree in Marketing, Communications, Business, or a related field — or equivalent professional experience
- Hands-on experience supporting or executing field marketing programs — event sponsorships, hosted events, roadshows, executive programs, and account-based marketing (ABM)
- Working proficiency and knowledge of Salesforce and Marketo; demonstrable experience and ability to pull reports, create and manage programs, track leads, and support campaign setup
- Genuine enthusiasm for travel, with availability to support 20+ events per year across North America and occasionally internationally
- Are energized by variety — no two weeks look the same in field marketing, and that's exactly how you like it
- Bring genuine attention to detail — you're the person who catches the typo on the event banner before it ships and double-checks the run-of-show the morning of
- Work well across functions — you're comfortable building relationships with sales, communicating up to stakeholders, and collaborating across a distributed team
- Are a natural learn and coachable — you want to learn from experienced teammates, and you're not afraid to ask questions when you need help or more information
- Are a natural self-starter — you don't wait to be told what needs doing, you see it and you do it
- Take ownership seriously — when something has your name on it, you see it through from first draft to final debrief
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We're looking for a Field Marketing Specialist to join our growing Events and Brand Marketing team - someone who's ready to roll up their sleeves, contribute to and learn from a team of seasoned event professionals, and help bring Webflow's field marketing programs to life globally. This is a new role joining an established and talented team
- This is an early seat on a small, high-performing team that moves quickly and takes its work seriously
- You'll get real ownership, real mentorship, and real exposure to what it looks like to build field marketing programs that drive pipeline — supported by experienced event and field marketing professionals across North America and EMEA
- We'll invest in your growth, and we'll expect you to bring your initiative, creativity, and follow-through to everything you touch
- Reporting to the Manager, Field Marketing
- Support the planning, coordination, and execution of Webflow's NAMER field marketing programs — including third-party sponsorships, executive dinners, roadshows, and partner events — with increasing ownership as you grow in the role
- Help build and maintain program timelines, run-of-show documents, vendor communications, and event logistics from pre-event planning through post-event wrap-up
- Work closely with the NAMER sales team to support field program execution, ensuring strong pre-event outreach, on-site sales presence, and post-event follow-through
- Support budget tracking across NAMER programs — monitoring spend, flagging variances, and helping the team consistently deliver programs on or under budget
- Coordinate with vendors, agencies, and contractors to support event production, swag, shipping, and on-site logistics
- Track and report on event performance metrics — including attendance, pipeline contribution, and engagement data — and contribute to post-event analysis and recommendations
- Collaborate closely with the broader Events and Brand Marketing team, including EMEA-based colleagues, to share learnings, align on best practices, and contribute to a globally consistent Webflow field marketing experience
- Work on our largest event programs, including our annual user conference Webflow Conf
Application process
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Challenging work
"I've learned more in my time at Webflow than I have at any job before, and most of it happened by doing, not by sitting in a training. If you want..."
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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