Senior Digital Marketing Executive, Urban Outfitters Europe
Anthropologie
Lifestyle retailer
Job no longer available
Lifestyle retailer
201-500 employees
Job no longer available
201-500 employees
Company mission
To bring together nostalgia for the past with an enthusiasm to shape the future.
Role
Who you are
- Project management experience
- Confident in all areas of online marketing, with experience in managing multiple activities
- A confident communicator and willing to influence through best practice and ROAS
- Ability to analyse marketing campaigns and present strategies based on results
- Excellent attention to detail
- Willingness to learn and ability to pick up new skills quickly
What the job involves
- We are looking for a highly skilled Senior Digital Marketing Executive to join our Ecommerce team to support driving the growth of EU customer acquisition across Paid Search, Paid Social, Display, Affiliates and SEO
- Supporting the Head of Digital Marketing in the execution of the Anthropologie EU digital marketing strategy
- Producing weekly, monthly, and ad hoc reporting to deliver growth across marketing channels and strategic priorities
- Through analysis, seek opportunities to drive growth & optimise performance across marketing channels
- Manage the digital marketing agencies, aligning & guiding them on opportunities to deliver performance
- Manage in-house paid social marketing, through ad planning, optimised investment and review of ad performance
- Support on delivering clear investment targets across paid channels, ensuring spend & efficiency is aligned to forecasts
- Work closely with the online trading, brand marketing and buying teams to ensure ads and product focuses are aligned with business priorities
- Plan and book promotional activity across key affiliates in line with our marketing calendar
- Partner with the ecommerce trading and web production team on any SEO recommendations and optimisations
- Management of the Digital Marketing Assistant
- Monitor the marketplace and competitors, keeping the business informed of industry initiatives and key developments
Salary benchmarks
Our take
Urban Outfitters started out in the 1970s as a quirky little boutique in Philadelphia with a love for creativity and self-expression. More than 50 years later, it's grown into a globally recognised brand, but it hasn't forgotten where it came from.
It's known for its knack of catching (and keeping) attention with its unique mix of clothing, homeware, and vintage treasures. It connects with a community of over 10M shoppers and is always staying ahead of the trends.
While the brand might feel like an old favourite, it's far from slowing down. It shared record earnings in Q2 2025, with $143.9M in profit and strong growth across all its brands (including its sister companies Anthropologie, Free People, FP Movement, and Nuuly). New stores are opening and digital sales are booming, so its fair to say the brand has truly proven itself to be a powerhouse in the retail space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Employee discount: Shop your fave brands for less
- Pension: Like to think ahead? We've got you
- Private medical insurance: Your health is important to us
- Birthday break: Take some time to celebrate you
- Career development: Grow at UO
- Volunteering time: Give back to your community
Company HQ
Spitalfields, London, UK
Leadership
Emma Wisden
(Managing Director)Emma has been the Managing Director of Urban Outfitters Europe since 2015. Prior to that, she spent 15 years at Topshop as a Fashion Director.
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