Paid Media Manager, Givebutter
$90-110k
+ Equity + Bonus
Non-profit fundraising platform
Open for applications
Non-profit fundraising platform
101-200 employees
Open for applications
$90-110k
+ Equity + Bonus
101-200 employees
Company mission
To power the next billion changemakers.
Role
Who you are
- 5+ years of hands-on experience with Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads
- Strong understanding of SEM fundamentals including keyword match types and bidding strategies
- Experience with multiple campaign types including search, display, retargeting, demand generation, video, and performance max
- Proficiency with Google Tag Manage, Google Analytics 4, and conversion tracking setups
- Experience setting up and running A/B experiments within Google Ads and PostHog
- Experience with seven figure annual search ad budgets
What the job involves
- Givebutter is hiring a Paid Media Manager who can turn our paid advertising programs into a scalable, repeatable growth engine
- Reporting to the Director of Performance Marketing and collaborating across functions: Marketing, Product, Finance, Sales, Customer Success, and more
- You’ll co-create the strategy in partnership with the Director of Performance Marketing, and own execution and reporting across all paid advertising channels, including Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, and programmatic advertising channels, with a goal to continue to scale up paid acquisition and elevate Givebutter’s brand awareness among our ICP: nonprofits
- You’ll inherit a healthy 7-figure media budget, proven campaigns, and robust tracking infrastructure; and be responsible for scaling them further while maintaining consistent, cost-efficient performance that fuels the next stage of Givebutter’s growth
- Obsess over metrics. You want the numbers to always go in the right direction. You see a lofty goal as a challenge that needs to be conquered
- Live in dashboards. You thrive on analyzing search terms, conversion paths, and performance data and constantly are spotting optimization opportunities others miss
- Are full-stack search marketers. From keyword research to ad copywriting, landing page alignment to bid strategy — you operate across the entire paid search ecosystem with confidence
- Love testing everything. A/B experiments on ad copy, audiences, and landing pages are second nature, and you iterate until you find what works
- Collaborate instinctively. You sync naturally with content, brand, and product to ensure campaigns amplify the entire funnel
- See the full funnel. You keep a close eye on drop-off points, qualification quality, and efficiency — implementing fixes that boost both volume and ROI
- Launch and manage campaigns across Google Ads (Search, PMax, Demand Gen, YouTube, Display), Microsoft Ads, LinkedIn Ads, Meta Ads, and more
- Conduct keyword research, write ad copy, and structure campaigns to align with business goals
- Monitor account performance, analyze key metrics (CPA, ROAS, CVR, etc.), and flag insights or issues
- Build and maintain reports to communicate results to stakeholders
- Lead paid search audits, paid social audience audits, and competitive research to drive continuous improvement
- Partner with creative and growth teams to align messaging, landing pages, and testing strategies
- Own conversion tracking, pixels, UTMs, and events
- Build dashboards and deep dives in Hex, GA4 and HubSpot
Application process
- Recruiter Screen: A 30-minute conversation to learn more about your background, walk through the role, and ensure mutual alignment on expectations, values, and logistics
- Hiring Manager Interview: A deeper dive into your relevant experience, skillset, and working style. This is your first opportunity to connect directly with the person who may be your future manager
- Assessment (technical or non-technical): This stage will vary based on the role. It could involve a live coding session, case study, or take-home project. Some roles may include two parts to this stage to evaluate both practical skills and problem-solving approaches
- Values Interview: A conversation with team members focused on how you align with our core values and leadership principles
- References: We connect with a few folks you’ve worked closely with to get a better picture of your working style and impact
- Offer: If all goes well, we’ll move to the offer stage!
Our take
The rise of crowdfunding has helped democratize fundraising for for-profit companies, but the infrastructure for non-profits has lagged behind. Givebutter has set out to change this, supplying a feature-rich, easy to use fundraising platform for the "changemakers of today", which has been used to raise billions of dollars for good causes.
Crucially, unlike other crowdfunding platforms, 100% of the donation typically goes to the campaign, with Givebutter making its money entirely through tips and occasional but transparent transaction fees. In 2022, the company raised capital that has been put to work developing the product to be fit for all types of fundraising.
Having already seen impressive success in certain segments, these new development efforts will help expand Givebutter's reach. For example, it launched a CRM to help it reach more small, local nonprofits, and has released the industry's first donor-advised fund (DAF) donate button, through which donors can recommend a nonprofit for a donation in just three clicks.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (1 round)
Jun 2022
$7m
SEED
Total funding: $7m
Company benefits
- Health Insurance: Enroll in Medical, Dental, and Vision insurance covered 100% for employees
- 401(k): We offer access to a retirement planning account for all employees, with a 3% company match
- Parental Leave: Receive 12 weeks paid parental leave for both primary and secondary caregivers
- Vacation and Holiday: Givebutter offers a Flexible PTO policy with uncapped Vacation days. Givebutter is closed for a whole week in the summer for an employee Wellness Week
- Mental Health Support: Access a free membership to Talkspace, which includes unlimited messaging and one free video per month
- Charitable giving - employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter
- Home Office Stipend: Upgrade your home office with company-sponsored expenses including high-quality laptops, monitors, and modern technology
- Charitable Giving: Donate up to $50/month to any verified nonprofit you wish to support on Givebutter
- Professional Development: Grow through learning and development reimbursement opportunities
Leadership
Max Friedman
(Co-Founder & CEO)Co-founded Givebutter on graduating from George Washington University in Computer Science and Finance.
Liran Cohen
(Co-Founder & CTO)Co-founded Givebutter on graduating from George Washington University with an MS in Computer Science.
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