Director of Customer Marketing, Alteryx
$180-200k
Plus bonus & Equity
Analytics & data science automation
Job no longer available
Analytics & data science automation
1001+ employees
Job no longer available
$180-200k
Plus bonus & Equity
1001+ employees
Company mission
To put data and AI to work for the Intelligent Enterprise.
Role
Who you are
- We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual
- Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo
- You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together
- 10+ years of B2B marketing experience, including 5+ years in customer, enterprise, or lifecycle marketing leadership
- Proven track record of building executive-level engagement programs that drive measurable business impact
- Deep understanding of enterprise customer journeys, particularly in SaaS or technology environments
- Strong background in content strategy, storytelling, and event design for senior audiences
- Excellent cross-functional leadership skills, with experience collaborating closely with Sales, Customer Success, Product, and Communications teams
- Analytical mindset with the ability to translate engagement metrics and insights into strategy
- A passion for elevating the customer experience at every touchpoint
- The ability to engage with executives and translate strategic customer insights into business action
- A balance of creative vision and operational discipline — with a focus on measurable impact, relationship depth, and customer lifetime value
What the job involves
- The Director of Customer Marketing is a strategic and visionary leader responsible for shaping how Alteryx engages, enables, and expands relationships with enterprise customers
- This role will design and lead integrated lifecycle marketing programs that drive adoption, utilization, and growth across our most strategic accounts
- You will architect the content and engagement strategy that connects customers across every stage — from evaluation and onboarding to education, advocacy, and long-term partnership
- This leader will also own our Customer Advisory Board strategy and executive customer events, cultivating meaningful relationships with senior customer stakeholders and champions
- Build and lead enterprise-focused lifecycle marketing programs that deepen engagement, drive advanced platform adoption, and accelerate expansion within top global accounts
- Partner with Customer Success, Sales, and Product teams to identify customer growth opportunities and deliver coordinated go-to-market motions across renewal, upsell, and cross-sell stages
- Develop segmentation and journey frameworks for executive, business, and practitioner personas, ensuring tailored messaging and experiences throughout the customer lifecycle
- Leverage data and insights to measure health, engagement, and expansion readiness across accounts
- Define and execute a customer content strategy that aligns with enterprise adoption journeys — including success stories, executive narratives, and best-practice thought leadership
- Curate and optimize web and digital content across the evaluation, enablement, and advocacy stages — ensuring a cohesive customer experience that connects marketing, education, and community touchpoints
- Partner with Corporate Communications and Brand to elevate customer storytelling that showcases innovation and measurable outcomes achieved with Alteryx
- Lead the global Customer Advisory Board (CAB) program — from member selection and engagement strategy to meeting design, content development, and follow-up action plans
- Build ongoing executive engagement programs, including roundtables, innovation councils, and strategic listening forums, to inform product direction and strengthen executive alignment
- Collaborate with field and customer success leadership to translate insights from CAB and executive programs into actionable growth strategies
- Own the customer event strategy for enterprise audiences — driving participation in flagship experiences such as Inspire, regional executive summits, and customer innovation sessions
- Develop and scale advocacy programs that turn customers into champions — including case studies, video stories, analyst references, and speaking opportunities
- Ensure a consistent voice of the customer is woven through marketing, sales, and product storytelling
Application process
- This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls
Our take
Alteryx brings a suite of tools to automate data driven processes on a large scale, massively speeding up data based procedures. The system also uses AI to analyse data and provide insights to enable rapid decision making.
What Alteryx does differently from other data science tool developers is focus on the accessibility of its software, taking a low code/no code approach. This allows for greater collaboration between people with differing skill sets, speeding up processes for its users.
The business has made some strategic partnerships over time, most notably with Snowflake and Blue Prism. And with AI becoming more, Alteryx is projected to make major inroads in its market as more companies turn to automated solutions for data analysis.
Steph
Company Specialist at Welcome to the Jungle
Insights
51% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2015
$85m
SERIES C
Oct 2014
$60m
SERIES B
Total funding: $217m
Company HQ
Irvine Business Complex, Irvine, CA
Leadership
Dean Stoecker
(Executive Chairman)Dean began his career as a Sales Manager at D&B and Strategic Mapping for 6 years, before working as CEO of SRC for 13 years. In 1997, he co-founded Alteryx, serving as CEO from 2010, and has been Executive Chairman since 2020.
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