Lifecycle Marketing Manager, Revel
$125-140k
2+ days a week in office
Providing charging infrastructure and shared electric vehicle fleets
Open for applications
Providing charging infrastructure and shared electric vehicle fleets
201-500 employees
Open for applications
$125-140k
2+ days a week in office
201-500 employees
Company mission
To accelerate electric vehicle adoption in cities by providing the infrastructure and services that make it easy to go electric.
Role
Who you are
- You are a naturally curious self-starter who thrives in fast-paced, ever-changing environments. You have a deep understanding of the lifecycle marketing space and are motivated by the opportunity to build engagement and move a business forward utilizing this expertise
- 3 - 4 years of experience in lifecycle marketing
- Experience with building, launching, and optimizing campaigns within Braze or a similar ESP
- Experience working with Liquid logic and HTML
- Strong analytical mindset with the ability to interpret data and drive strategic decisions
- Ability to manage multiple projects in a fast-paced environment
Desirable
- Direct experience working at mobile-app or hiring based businesses
- Experience working with Figma
- Ability to come into our BK based office at least 2 days / week
What the job involves
- Revel is seeking a Lifecycle Marketing Manager to play a key role in running our lifecycle campaigns across multiple channels, including email, sms, in-app, and push notifications.
- You’ll partner closely with the broader marketing team on defining key messaging, creative, and testing, as well as analysis and reporting.
- You will also partner with the analytics and engineering teams to continue the development of our lifecycle marketing capabilities. Experimentation and a customer-centric mindset must be core to the lifecycle programs you’ll build
- Lead & own the day-to-day, hands-on execution of all automations & ad-hoc campaigns leveraging email, sms, push & in-app
- Work with our engineering team to fully optimize automation technologies, including event tagging, defining segment event needs, and reporting implementation
- Be the in-house expert for marketing automation and platform tools in order to effectively advocate for best practices on how to set up campaigns & canvas while also understanding how to partner / integrate with engineering & product teams
- Ensure high quality and error-free implementation, testing and QA of lifecycle marketing campaigns
- Continuously conduct A/B tests and analyze results to develop insights that improve onboarding and retention, including partnership with data on post-campaign reporting
- Manage the relationship with Braze, leveraging them for integrating new features, debugging & ad-hoc support
- Partner with product, engineering, data & broader marketing teams to ensure a seamless workflow
Our take
Noticing the popularity of rentable electric mopeds in countries outside of the US, particularly their rapidly expanding use in Europe, Revel’s CEO realised he should act to fill this glaring gap in the market.
Revel provides battery swapping for its fleet of electric mopeds, making it easier to renew, reuse and recycle the batteries. Despite processes to ensure untrained drivers do not hire mopeds, there have been a number of safety incidents, which has brought to question whether its driver verification process is robust enough. Having said this, improvements to safety have since been made in light of this.
Revel has since built out its business and now offers an e-taxi service as well as EV charging hubs. As it continues to scale its operations with impressive 2025 funding (it plans to more than triple its New York public charging network), Revel moves beyond being a direct competitor to companies like Lime, and positions itself as the central service hub for sustainable electric transportation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2025
$60m
GRANT
Feb 2022
$126m
SERIES B
Total funding: $422.2m
Company benefits
- Affordable Dental, Health, and Vision
- Paid Time Off
- A fun, fast-paced, and ambitious work culture
Company HQ
Southside, NY
Leadership
Frank Reig
(CEO & Co-Founder)Experience as the Energy and Sustainability Associate for Cushman & Wakefield before spending 3 years at Gerson Lehrman Group, eventually as Vice President, America's Head of Energy, Industrials and Real Estate.
Paul Suhey
(COO & Co-Founder)Previously served as a Process Design Engineer for ExxonMobil and as the Senior Manager of Energy and Industrials for Gerson Lehrman Group.
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