Digital Marketing Manager, Emplifi
Remote within North America
Customer engagement platform
Be an early applicant
Customer engagement platform
501-1000 employees
Be an early applicant
Remote within North America
501-1000 employees
Company mission
To help enterprise-level brands close the customer experience gap across the entire CX journey.
Role
Who you are
- 4+ years of experience in digital marketing operations, marketing ops, or digital campaign management, preferably in B2B SaaS or tech
- Strong understanding of performance marketing channels
- Experience with ad platforms (Google Ads, LinkedIn, Meta), CRMs (Salesforce), and marketing tools (Marketo, 6sense, Optimizely, etc.)
- Familiarity with tag management systems (GTM) and UTM tracking
What the job involves
- We’re looking for a strategic and detail-oriented Digital Marketing Manager to support the execution and performance of our digital ecosystem.
- This role will help bring our digital strategy to life across website performance, owned digital channels, and paid media - working closely with our internal teams,external agencies, and key platforms including google ads , 6sense and Qualified.
- Maintain digital marketing tech stack (ad platforms, 6sense, Qualified)
- Partner with agencies and vendors to manage deliverables and timelines
- Manage and maintain a central digital marketing calendar to ensure visibility across campaigns, assets, and web updates
- Collaborate with marketing design, product design, content, and ops teams to bring multi-channel campaigns to life in a timely, cohesive manner
- Train others (marketing, sales and sales ops) on use of these tools to maximize return
- Partner with Marketing Ops to ensure lead capture and attribution are functioning across Marketo and Salesforce
- Manage briefs and asset delivery for paid campaigns in coordination with agencies and internal teams. Track performance and recommend optimizations across creative, targeting, and placements to align with goals
- Build and activate audiences using 6sense, firmographics, and behavioral data. Use this data to deploy personalized experiences via tools like Qualified, in partnership with Campaigns team, Sales, BDRs
- Deliver performance reporting with actionable insights across paid channels. Support testing, iteration, and dashboard development to improve campaign outcomes and pipeline contribution
Our take
Companies across all sectors look to constantly improve customer experience and user journeys. It’s important with evolving technologies for companies to stay fluid using customer insight or feedback to tailor experiences and stay relevant. Emplifi is a customer engagement platform designed to support brands with insights needed to understand their customers and provides tools to better the CX journeys.
The company supports deep understanding of the most used social media platforms through to automated AI-powered solutions to iron out bumps in the user journey. Emplifi has created a plethora of cloud products that can be suitable for a multitude of clients, opening themselves up to a wide client base. The company has recently integrated Snapchat and deepened TikTok understanding among the already connected apps, to help convert clients' social media followers into their customers.
The impressive client roster (7,000+brands) includes the likes of Delta Air Lines, Ford Motor Company, and McDonald's. To already be working with household names like these speaks to the reputation the company has already created through its well-performing products. Emplifi received funding in 2022 to accelerate product innovation and growth through existing and new markets, and launched 10 new AI-powered marketing and customer care tools to accelerate its growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2014
$26m
SERIES C
Nov 2012
$6m
SERIES B
Total funding: $34m
Company benefits
- International, fast paced and rapidly growing environment
- Chance to work with the world’s biggest brands at the CX tech leader
- Agile and open-minded culture, with high levels of trust and flexibility
- Opportunity for professional growth and development
- Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas
- Benefits package including Medical, Dental, Vision & Life Coverage Options
- Flexible Working Hours
- Unlimited PTO
- 12 paid Holidays
- 2 Paid Community Service Days
- Company paid STD and LTD
- 401K
- Parental Leave Benefits
- Educational Reimbursement Opportunities
- Referral Bonus Program
- Access to an Employee Assistance Program (EAP)
- Scheduled Company Learning Days and access to additional courses via our online Emplifi Academy
Company HQ
Easton, Columbus, OH
Leadership
Mark Zablan
(CEO)Previously CEO of Socialbakers, CRO of Sitecore and President - Europe, Middle East and Africa for Adobe.
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