Senior SEO and Content Strategy Manager, Sermo
Social platform for physicians
Job no longer available
Social platform for physicians
501-1000 employees
Job no longer available
501-1000 employees
Company mission
Sermo's mission is to revolutionize real-world medicine by democratizing medical knowledge and insights to improve clinical outcomes.
Role
Who you are
- 7+ years of experience in SEO, organic growth, content strategy, or related growth marketing roles, with a strong track record of driving measurable business impact
- Demonstrated strength in SEO and content strategy, including intent-driven keyword planning, editorial roadmap development, competitive analysis, and organic growth prioritization
- Strong understanding of technical SEO principles, including site structure, internal linking, schema, crawling, indexing, and search performance fundamentals
- Strong analytical and strategic thinking skills, with the ability to use data to identify opportunities, solve problems, and make clear recommendations
- Experience improving on-page conversion performance and aligning SEO efforts with broader CRO and acquisition goals
- Ability to work cross-functionally with engineering, product, analytics, and marketing teams to move initiatives forward effectively
- Experience guiding contractors, contributors, or external partners to deliver high-quality work against a clear strategic direction
- Comfortable operating in a fast-growth environment with a high degree of ownership, initiative, and accountability
- Excellent communication skills with the ability to translate SEO and content insights into clear business implications and next steps
- Healthcare experience or familiarity with marketing to physicians or other HCP audiences is preferred
What the job involves
- The Growth Marketing team at Sermo is looking for a highly strategic Senior Manager, SEO & Content Strategy to help scale our organic acquisition engine and strengthen Sermo’s authority among physicians and other HCPs
- You combine deep SEO and content strategy expertise with strong business judgment
- You know how to translate company priorities into smart organic growth plans that drive meaningful outcomes — not just traffic, but verified physician registrations, stronger conversion performance, greater search visibility, and increased commercial demand
- You are equally comfortable shaping high-level strategy and guiding execution
- You can identify where Sermo has the greatest opportunity to win in search, develop content and authority-building roadmaps, improve on-page conversion paths, and partner cross-functionally to bring initiatives to life
- You know how to work effectively with contractors, agencies, and internal stakeholders, and you can connect SEO and content decisions back to acquisition performance, audience intent, and long-term business value
- This is a high-impact role for someone who enjoys owning strategy, setting direction, and building an organic growth engine that compounds over time
- Own SEO and content strategy across Sermo’s organic acquisition efforts, with a strong focus on driving verified physician registrations and high-value HCP growth
- Develop and prioritize an organic growth roadmap based on search demand, audience intent, business priorities, competitive opportunities, and conversion potential
- Lead physician-focused editorial strategy, including high-intent acquisition content, pillar and cluster strategies, authority-building content, and research-driven initiatives
- Identify opportunities to improve technical SEO fundamentals, including site architecture, internal linking, indexation, schema, and overall discoverability
- Partner with product, engineering, and marketing stakeholders to improve SEO implementation, site performance, and on-page conversion opportunities
- Help shape the strategy for affiliate and content partner relationships that support organic growth, referral traffic, backlinks, and qualified member acquisition
- Guide the development of content briefs, topic prioritization, and strategic direction for contractors and other content contributors
- Support authority-building initiatives such as research reports, physician insight content, citation-worthy assets, and other programs that can strengthen both organic visibility and commercial demand
- Analyze organic performance across rankings, non-branded traffic, registrations, conversion rates, backlinks, and other leading indicators to identify opportunities and inform decisions
- Collaborate with analytics and marketing partners to improve reporting, measure impact, and connect SEO performance to member acquisition and business value
- Evaluate new opportunities for organic growth, including tools, calculators, resource hubs, and other scalable search-driven assets that can attract physicians and other HCPs
- Work closely with external partners and agencies to ensure recommendations are strategically sound, well-prioritized, and aligned with Sermo’s growth goals
- Provide strategic direction and day-to-day leadership for organic initiatives, while helping raise the overall sophistication of SEO and content strategy across the team
Our take
Although Doctors may seem like superheroes sometimes, they still require help and advice when their knowledge doesn't stretch far enough. However, finding the right expert to ask is tricky, and even then, discussing patient information is filled with possible negative repercussions for doctors.
Sermo provides a social platform where doctors can share and discuss medical problems anonymously. It’s a fun, secure, and relaxing place where doctors can speak without repercussions, with features including networking tools, advanced ML for content relevancy, and ways for doctors to earn through real-time market research surveys.
Having established itself in the space and after a 2019 overhaul of the platform to improve usability, the company appears to have been focused on expanding its reach. To this end, Sermo acquired Payer Access (an insights provider with access to payers and clinicians) and Charter Oak (a healthcare research company) in 2023 to gain better access to payers and oncologists.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Apr 2013
$35m
EARLY VC
Sep 2011
$25m
EARLY VC
Total funding: $101m
Company benefits
- 23 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Lower Manhattan, New York, NY
Leadership
Peter Kirk
(CEO)BA in Finance from Appalachian State University. Masters in Finance from the London Business School. Previously Founder and CEO of WorldOne
Share this job
View 1 more job at Sermo