Head of Performance Marketing Services, Driftrock
£50-60k
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Lead generation marketing technology
Job no longer available
Lead generation marketing technology
21-100 employees
Job no longer available
£50-60k
+Share options
More information about location
21-100 employees
Company mission
Driftrock's mission is to make marketing better.
Role
Who you are
- We’re looking for a leader with clear opinions and ideas on the direction the automotive industry should be taking. You’ll be able to recommend marketing strategies and approaches with confidence and authority, and support your ideas with data and insight
- You’ll have worked with stakeholders at all levels, finding and sharing trends, optimising to measurable goals, and turning these into exceptionally delivered campaigns. Where others find challenges, you’ll identify opportunities
- 2+ years of experience as an Account Director at an agency, and have had direct responsibility for managing paid campaigns across a range of ad platforms such as Meta Ads and Google Ads
- First hand experience of planning and managing campaigns dedicated to driving leads for a client, and the skills to communicate strategies and tactics
- Comfortable with data, reporting, insight, and turning these into recommendations
- Experience in building and managing client relationships, delivering strategic advice and recommendations
- Strong commercial awareness; demonstrable experience of tracking client fees and identifying opportunity areas
- Basic knowledge of Google/Looker Data Studio is desirable, but not a deal breaker
- Remote experience and capable of working autonomously
- Smart, passionate and able to learn new things quickly. We’re a small but scaling company so be enthusiastic about change and ambiguity
What the job involves
- Full-time contract
- We’re a team of automotive marketing experts, and we’re looking for a leader to join us and help shape our Performance Marketing Services division
- The individual for this role will be a leading authority on automotive marketing globally, and will shape the direction of customer generation in the automotive industry
- Driftrock is a trusted partner for OEMs, publishers and agencies, providing expert advice and guidance on how to generate leads and sales in the automotive industry
- Our Performance Marketing division aims to help all our partners thrive with their campaigns, and maximise performance of marketing campaigns and channels
- As the lead of this team, you’ll work with our partners and customers on strategy, optimisation plans, technical activation, and journey conversion rate optimisation. You’ll help them achieve great results and run campaigns which are among the best in the industry
- Our software helps brands capture automotive leads from every source and start meaningful conversations with their customers, and our Performance Marketing team helps customers make the most of this first party data and insight, turning it into actionable change
- We know the direction the industry is going, and how to activate campaigns which align with this
- We can focus on the bigger picture, and the technical details. We look at campaigns and objectives from every angle
- We plan and implement digital marketing strategies for clients, taking campaigns from initial brief, all the way through to post campaign analysis
- We are hands-on and have the technical skills to build campaigns and optimise them to deliver measurable returns
- We’re proactive and work with clients to develop their Paid Media strategies, providing recommendations for improving results
- We communicate with our clients on a consistent basis, helping them understand the changes we make and how these can improve results
- We pride ourselves on being transparent and results-driven and always push to work in partnership with our clients so that we’re an extension of their business
Application process
- Start date: ASAP
- An initial discussion with our operations team to chat through your experience
- A call with our Head of Customer experience to discuss the role and your experience further
- A short task to assess your practical experience
- A final conversation with our CEO
Our take
Digital marketing has never been more important, with the majority of advertising spend being on digital channels. At the same time, navigating all the different digital marketing channels and knowing how and where to spend is very complex.
Driftrock is a social media advertising platform that provides tools and apps that integrate with brands existing data platforms to manage their customer insights. It makes it easier for marketers to navigate complexities and helps their customers reach more people while spending less, using the power of data.
The company has worked with major brands such as BMW, claiming to have reduced its customer acquisition costs by 56%. Driftrock is now enhancing its technology platform and expanding into new marketing channels such as Twitter and LinkedIn. With the effectiveness of digital marketing vs. other channels increasing, Driftrock has a good trend to capitalise on.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
45% female employees
Company
Funding (2 rounds)
Sep 2016
$1.1m
SERIES A
May 2014
$1m
SEED
Total funding: $2.1m
Company benefits
- Fully remote work and flexible working hours
- Maternity and Paternity Package
- Budget to attend conferences or courses, & to purchase books to improve your skills
- Monthly socials at some fun venues and events in London. and/or virtual get-togethers
- Share options
- Pension scheme contribution
- Vision Policy
- Exclusive perks on CharlieHR
- ClassPass membership to get monthly free credits to spend on the best fitness classes of your choice
- Cycle to work and electric car schemes
- We celebrate birthdays and year anniversaries
- Remote working equipment set up
Company HQ
London, UK
Leadership
Matt Wheeler
(CEO)Founding Partner of Forward Partners (VC firm). Founded Omio.com, a mobile phone price comparison site. Once merged with uSwitch, Matt held a Director of Product role.
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