Brand Partnerships Director, Hypebeast
More information about location
Global leading platform for contemporary culture and lifestyle
Open for applications
Global leading platform for contemporary culture and lifestyle
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To share the most authentic aspect of culture around the globe.
Role
Who you are
- This is a great opportunity for a candidate with the vision to produce leading-edge, multi-platform, social & digital programs for the world’s premium advertisers
- 5-7 years media sales experience, with a proven track record of achieving revenue goals
- Strong, existing relationships with mid/senior level UK clients, & agencies
- Outstanding communications and negotiation skills
- Flawless presentation skills, and the ability to lead strategic conversations that navigate the needs of Hypebeast and the client
- In-depth knowledge of digital media business and agency partner requirements
- Ability to drive revenue in a fast-paced, highly-creative organisation
- Highly organised and results driven
- A drive for success at a personal, team, and corporate level
What the job involves
- We are recruiting for a Brand Partnerships Director to drive media sales & brand partnerships for Hypebeast & Hypebae in the UK
- We are looking for an exceptional candidate with a proven record in media sales, plus a demonstrable passion for digital media and innovation. Someone who loves our platforms and is experienced in generating significant revenue from UK-based agencies and clients
- Generate significant advertising revenue by growing relationships with UK-based media agencies, PR agencies, and clients
- Solicit RFP’s as well as unlocking proactive new business opportunities
- Sell online, offline and bespoke advertising solutions across all Hypebeast platforms
- Create compelling sales propositions utilising consumer trends, market knowledge and data-driven insights
- Understand client’s requirements, brief the creative planning teams and pitch creative proposals
- Coordinate with Account Servicing teams to ensure delivery of successful ad campaigns
- Provide accurate forecasting & reporting
- Represent Hypebeast at events and serve as a brand ambassador, communicating our core narratives and reinforcing the leading position Hypebeast holds in the marketplace
Application process
- If you think you’ve got what it takes, please provide your cover letter, CV and expected salary
Salary benchmarks
Our take
Founded in 2005 as a hobbyist men's fashion blog, Hypebeast has today exploded into an editorial and eCommerce empire with several major media outlets aimed at different market segments, a commerce branch with an online and high street presence, and a creative production agency for talent working in fashion and other areas. Considered to be an influential authority on street fashion and culture, it has amassed an audience of over 16 million unique viewers per month, mostly among men aged 18-35.
Hypebeast is named after the street fashion style emphasising heavy branding, which has been on something of a downturn lately. Men are beginning to turn towards more subdued and luxe basics (an example of this trend is the recent global decline in sneaker sales compared to loafers). While this may in the short term impact Hypebeast's eCommerce offerings, its editorial team is pivoting to remain ahead of trends and maintain Hypebeast's influence on fashion culture.
As a trend leader, Hypebeast is continually expanding into new markets. Having established media outlets for women's and Asian fashion, it has recently moved into sports and even coffee, having opened a café in its flagship clothing shop in Hong Kong. Most recently it launched in Latin America with a Spanish-language and regionally curated offering. In the long term, it will continue to expand its presence in this market and seek to grow globally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Company HQ
Tsuen Wan, New Territories
Leadership
Kevin Ma
(Founder & CEO)Founded Hypebeast in 2005. Prior to that studied for a Bachelor of Arts, Economics and Psychology at the University of British Columbia.
Patrick Wong
(CFO)Patrick joined Hypebeast in 2016 as a VP of Finance, he the became a Senior VPo fo Finance in 2019 and CFO in 2020. Prior to Hypebeast, he was a Finance Manager at Xplornet Communications and a Manager, Capital Market/Manager, Audit and Assurance at PwC.
Huan Nguyen
(CRO)Huan joined Hypebeast in 2014 as the Head of Brand Partnerships, USA, he then became the VP of Brand Partnerships in 2017 and CRO in 2022.
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