Senior Analyst of Marketing Insights & Analytics, Gusto
$133-190k
Salary is dependent on location
Automated payroll, benefits & HR platform
Job no longer available
Automated payroll, benefits & HR platform
1001+ employees
Job no longer available
$133-190k
Salary is dependent on location
1001+ employees
Company mission
To create a world where work empowers a better life.
Role
Who you are
- The ideal candidate will have a proven track record in marketing analysis and a passion for driving business growth through data insights
- Bachelor’s degree in Marketing, Business, Statistics, analytics, Data Science, or a related field
- Master’s degree preferred
- 6+ years of experience in marketing analytics, business intelligence, or a related field
- Proven expertise in data analysis, statistical modeling, and data visualization
- Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI)
- High proficiency in SQL
- Strong analytical and problem-solving skills with a keen attention to detail
- Excellent communication and presentation skills
- Ability to work collaboratively in a fast-paced, cross-functional environment
- Familiarity with marketing automation and CRM systems
What the job involves
- The Senior Marketing Analyst will be responsible for analyzing marketing data, developing insights, and providing recommendations to enhance marketing strategies and campaigns
- This role requires a strong analytical background, proficiency in marketing analytics tools, and the ability to communicate complex data in a clear and actionable manner
- Data Analysis and Insights:
- Analyze marketing data to identify trends, patterns, and insights that inform marketing strategies
- Evaluate the performance of marketing campaigns across various lead sources
- Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs)
- Conduct ROI analysis on marketing initiatives and recommend optimization strategies
- Reporting and Visualization:
- Create and present detailed reports and visualizations to communicate marketing performance to stakeholders
- Use tableau to illustrate key findings and trends
- Provide actionable insights and recommendations to improve marketing effectiveness
- Collaboration and Strategy:
- Collaborate with marketing, sales, product marketing, and finance teams to align marketing strategies with business objectives
- Work with data scientists and data engineering to develop predictive models and required data architecture
- Support the development and execution of customer segmentation and targeting strategies
- Market Research and Competitive Analysis:
- Partner with UXR to identify key customer trends, analyze market conditions to inform marketing strategy and positioning
- Provide insights into market opportunities and threats
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 200,000 customers and a multi-billion dollar valuation. In 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that will see it reach key profitability benchmarks. It continues to consolidate its platform, for example by integrating with OpenComp to grant its users access to the company's Compensation Intelligence Platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.1m
Company benefits
- Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources
- Flexible vacation - Gusties are encouraged to take the time off they need to continue doing great work
- Fertility treatments, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more
- If you work at one of our homebases, enjoy food, drinks, and good conversation — on us
- Celebrate 5 or 10 years at Gusto and take a month off to recharge
- Take advantage of internet, phone, commuter, and wellness stipends each month, along with a WFH stipend and cash for anniversaries
Company values
- Embody a service mindset - Never stop advocating for the needs of others
- Dream big, then make it real - Be ambitious. Show and do, rather than tell and talk
- Be proud of the how - Ensure deep integrity in everything you do
- Embrace an ownership mentality - Take initiative to leave things better than you found them
- Debate then commit - Share openly, question respectfully, and once a decision is made, commit fully
Company HQ
Central Waterfront, San Francisco, CA
Articles
Leadership
Joshua Reeves
(CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
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