Marketing Automation Specialist, Ascential

Salary not provided

Offers Ascential Shares Scheme

HTML

Salesforce

Hive

Marketo

monday.com

Junior and Mid level

Remote from UK

Events, intelligence & advisory company

Job no longer available

Events, intelligence & advisory company

1001+ employees

B2BMarketingAnalyticsMarket researchSubscriptionEventsBusiness IntelligenceAdvertising

Job no longer available

Salary not provided

Offers Ascential Shares Scheme

HTML

Salesforce

Hive

Marketo

monday.com

Junior and Mid level

Remote from UK

1001+ employees

B2BMarketingAnalyticsMarket researchSubscriptionEventsBusiness IntelligenceAdvertising

Company mission

To create unmissable events that bring entire industries together in inspiring settings – from the south of France to Las Vegas and Bangkok – to have the conversations that count.

Job

Company

Role

Who you are

Strong hands on experience with Marketo
HTML knowledge is a plus
Excellent troubleshooting skills
In-depth knowledge of marketing automation processes, including lead management, campaign management, and online marketing
Expertise with CRM applications, such as Salesforce.com
Hands-on experience with enterprise-level Marketing Automation systems (Marketo experience desired)
Experience with project management tools, like Monday.com / Hive
Marketo Certification (highly desirable)

What the job involves

You will play a pivotal role in helping our brands succeed in their marketing automation efforts
You will be executing comprehensive Marketo programs and partnering closely with brands/Marketing Manager/Marketing Operations to become an invaluable resource and extension of their team
You will be analysing data integrity issues (accuracy, duplication, and completeness), driving processes/systems to resolve these issues, and confidently communicating solutions to the internal team are essential responsibilities
You should also be comfortable advancing strategies with confidence
Collaborate closely with marketing team stakeholders to drive campaign production, execution, and operations Manage end-to-end marketing campaigns
Design, localise, automate, and optimise regional demand generation campaigns using Marketo
Manage data, including segmentation analysis, list management, and lead processes in Salesforce (CRM)
Develop and execute marketing automation strategies to streamline workflows and enhance efficiency
Configure and manage marketing automation within Marketo
Work with cross-functional teams to identify automation opportunities and implement effective solutions
Build and maintain automated campaigns across various channels
Monitor and analyse campaign performance metrics, providing insights and recommendations for optimization
Stay updated on industry trends and best practices in marketing automation
Train and support team members on using marketing automation tools and processes effectively
Improve data integrity operations where possible

Our take

Ascentia dates back to 1887 when it was founded as a newspaper investment company. Its shift into business analysis and optimisation can be traced to its acquisition of Glenigan, a provider of leads and information for the construction industry in 1996. This move has evolved into an umbrella of companies which are today listed on the London Stock Exchange and the FTSE 250 Index.

After selling off many of its newspaper subsidiaries between the 90s and the 00s, Ascential utilised its catalogue of business insight to expand into events, commerce, marketing and retail. It now owns dozens of businesses that provide information on markets and help businesses grow.

Ascential continues to grow internationally. In 2022, an intuitive move saw the company invest in Berlin and Singapore-based eCommerce and analytics startups. It has proven that despite being a legacy company, it still has its ear to the ground to elevate the next generation of digital media and marketing tools.

Freddie

Company Specialist at Welcome to the Jungle

Insights

6% employee growth in 12 months

Glassdoor (4.2)

Company

Company benefits

Great learning and development opportunities
Volunteering opportunities and charitable giving options
Option to opt into the Ascential Shares Scheme
25 days of holiday - option to buy/ sell upto 5 days
Pension
Life Assurance and Income Protection
Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme
Employee assistance programme, season ticket loans and cycle to work scheme

Company HQ

Holborn, London, UK

Leadership

Phil Thomas

(CEO)

They have worked at Ascential for over 39 years in various roles, becoming the CEO in January 2024.

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