Marketing Ops & Analytics Lead, Homebase
+ Stock options
More information about location
2 days a week in office
Employee scheduling software for small businesses
Job no longer available
Employee scheduling software for small businesses
1001+ employees
Job no longer available
+ Stock options
More information about location
2 days a week in office
1001+ employees
Company mission
To make local business teams unstoppable.
Role
Who you are
- If you love solving complex technical puzzles that unlock marketing superpowers, we want to hear from you
- Experience: 5+ years of hands-on experience in marketing operations, marketing automation, marketing analytics, or related roles in fast-moving and growing companies
- MarTech Expertise: Deep experience with Google Tag Manager (GTM), Looker, Amplitude (or similar tools), CDPs (Amplitude CDP, Hightouch, Segment or similar), and marketing automation platforms (e.g., HubSpot). You’re comfortable navigating CRM systems (preferably Salesforce) and integrating them with marketing tools, alongside RevOps leaders
- Marketing Automation: Proven ability to design and implement scalable automation workflows and lifecycle marketing programs that span multiple functions and systems
- Attribution Knowledge: You have hands-on experience with data integration tools, UTM strategy, multi-touch attribution, and campaign tracking. You know how to build and refine attribution models that connect marketing efforts to leads and revenue
- Ad Tech Experience: Strong understanding of Google Ads, Meta CAPI, mobile measurement partners (MMPs), and first-party data strategies. You know how to ensure proper event tracking, conversion tracking, and offline event matching to optimize campaign performance and measurement
- Passion for Analytics: You thrive on data, uncovering patterns, trends, and opportunities to optimize marketing performance. You understand how data flows across marketing systems, how to troubleshoot tracking issues, and how insights fuel growth. Intermediate knowledge of SQL is required
- Curiosity: You love digging into complex problems, debugging tracking issues, and finding creative solutions. You’re resourceful, fundamentally curious, and relentless in understanding the “why”
- Small Business Love: You earnestly care about the small business community and believe you can help our marketing program that will actually make their lives better
- Collaboration: You thrive in a cross-functional team environment and are excited to collaborate in the office weekly on Tuesdays and Wednesdays
What the job involves
- We’re looking for a Lead, Marketing Operations & Lifecycle Analytics to own our MarOps stack and the analytics that power lifecycle growth
- This is both a technical and analytical leadership role: you’ll ensure data integrity, enable high-quality measurement, and uncover insights that guide strategy across the funnel
- Reporting to the Head of Analytics, you’ll sit in our business enablement org while partnering daily with Growth, Lifecycle, RevOps, and Engineering
- Owning our MarTech Stack: Managing and optimizing our marketing technology ecosystem, ensuring seamless integrations, data accuracy, and scalability across ad platforms and tools like Amplitude Growth CDP, AppsGoogle Tag Manager, Iterable, Salesforce, Command AI (Amplitude G&S), and Looker
- Improving Tracking: Ensuring accurate event tracking, campaign tagging, and data consistency across all marketing touchpoints to provide reliable insights and performance measurement
- Improving Attribution Models: Developing and refining multi-touch attribution models to connect marketing efforts to pipeline, revenue, and ROI, enabling better decision-making and budget allocation
- Implementing New Systems & Tools: Evaluating, selecting, and integrating new MarTech solutions to enhance automation, data visibility, and marketing performance
- Building Marketing Automation Workflows: Designing and implementing lifecycle automation, lead nurturing sequences, and personalized workflows that improve efficiency and engagement across multiple channels
- Improving Ad Platform Performance: Enhancing ad tracking, offline conversions, and audience segmentation to optimize spend efficiency and performance across Google Ads, Meta CAPI, Apple Search Ads, and other paid channels
- AI fluency: Comfort using AI tools to accelerate analysis and operations
- Analyze, analyze, analyze: You’ll constantly monitor how everything is “working”, what’s good, bad, or ugly, and come prepared with ideas and solutions
Application process
- Meet the Talent Acquisition team, Phollie Rose L
- Meet the Hiring Manager, Vlad A
- Meet with our Senior Marketing Analyst, Zeeshan H
- Participate in a Case Interview with a Cross-functional Panel
- Professional Reference Checks
- Background Check + Offer Stage
- Welcome to the team, Homie
Our take
Homebase provide employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling, and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options
- Paid parental leave
- Generous paid time off options
- Offsites, customer days & social events
- Work from Anywhere Month
- Group health benefits coverage
- Group RRSP with employer match + TFSA
- Snacks + lunch on us at hub offices
- MasterClass at Work for ongoing learning
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(Founder & CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
Salary benchmarks
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