Director of Demand Generation & ABM, SimSpace
Cybersecurity
$155-175k
+ Annual bonuses and equity stock options at hire, with annual performance-based grants
Cyber security training & insights
Be an early applicant
Cyber security training & insights
101-200 employees
Be an early applicant
$155-175k
+ Annual bonuses and equity stock options at hire, with annual performance-based grants
101-200 employees
Company mission
To work on solutions that drive better cybersecurity across the world to ensure a secure future for us all.
Role
Who you are
- This position requires a strategic thinker with deep expertise in demand generation and account-based marketing (ABM) and dep familiarity with digital marketing and marketing operations
- You have knowledge and experience in the cybersecurity industry
- You enjoy building a highly efficient marketing generation and ABM engine from scratch and on a constrained budget
- You are expert at managing within a demand generation and ABM budget
- You are data-driven and continuously seek opportunities to optimize marketing performance
- You thrive in a fast-paced environment and can manage multiple initiatives simultaneously
- You excel at aligning marketing campaigns with business objectives and revenue goals
- You have a passion for innovation and testing new approaches and trialing marketing tactics to optimize demand generation and ABM outcomes
- 5-7 years of hands-on experience in B2B SaaS, preferably all in cybersecurity, with a strong focus on ABM best practices and technology
- Hands-on expertise with essential MarTech software, including marketing automation (Hubspot or Marketo preferred), ABM (such as Bombora, 6Sense, Demandbase, etc), and Salesforce
- Ability to work East Coast hours to match our team, generally starting around 9:00 a.m. Eastern
- Expertise in executing mutli-channel marketing campaigns across digital, social, and field channels
- Highly analytical and a channel-specific ROI and test/learn mindset focused on optimizing campaigns based on data and constructive feedback
- Proven track record of driving qualified pipeline in commercial accounts within the Global 500 enterprises
- Strong track record of collaborating across marketing, Pre-Sales, Sales, Product, Customer Success, and Finance teams
What the job involves
- SimSpace is seeking a Director of Demand Generation and Account-Based Marketing to lead and execute high-impact marketing campaigns that drive engagement, pipeline growth, and bookings for SimSpace
- In this role, you will be responsible for designing and managing targeted campaigns that attract and nurture contacts from our targeted accounts through the buyer’s journey
- You will work cross-functionally with Sales, Product, Customer Success, and Marketing to build and refine campaigns that convert targeted prospects into customers
- As a Marketing leader, you’ll play a pivotal role in building and scaling a highly efficient marketing pipeline generation engine that continuously leverages data-driven insights and constructive feedback to optimize campaigns and maximize ROI
- Develop and execute multi-channel campaigns to drive qualified pipeline
- Design and implement ABM strategies, processes, and software to educate, engage, and convert key accounts in collaboration with Sales
- Optimize all marketing efforts, spend, and ROI across all paid and organic channels, including sponsored and owned field events and trade shows, paid media, SEO, email, and our own website
- Partner with Pre-Sales, Sales, Product, CS, and Product Marketing to ensure usage of only compelling messaging and assets that are produced by Product Marketing
- Leverage and support existing marketing software, including but not limited to Salesforce.com, Hubspot, Asana, etc, while also building out and supporting the marketing tech stack to enable the efficient execution of marketing campaigns
- Regularly analyze and report out on campaign performance to key stakeholders
- Manage demand generation and ABM marketing budgets to ensure efficient allocation and maximum impact
Our take
Founded by experts from the US Military’s Cyber Command and MIT Lincoln Laboratory, SimSpace is a cyber training platform that provides users with simulations, training exercises and rehearsals that act as stress tests for the cyber security of tech and its users.
At a time when cybersecurity is becoming a military and corporate priority, SimSpace’s Cyber Force Platform helps train sophisticated tech enterprises, governments and national infrastructure companies to become more resilient. Its comprehensive medley of stack optimization tools, attack simulations, actionable analysis, and “live fire” exercises are built to both strengthen cybersecurity and increase the efficiency of a company’s tech.
With the founding team's background in the military and government research and development sectors, the company has a good foundation of expertise surrounding its target market. Substantial funding from L2 Point, that was awarded in 2023, is also aiding its growth as it accelerates expansion into new territories.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Dec 2023
$45m
GROWTH EQUITY VC
Total funding: $45m
Company benefits
- Owner & Investor: By offering company equity, employees can own part of the business, aligning their interests with the company’s success and rewarding their dedication as the company grows
- Flexible PTO: With flexible PTO, you can take the time you need, whenever you need it, to ensure you are at your best and fully recharge
- Wellbeing Focused: Enjoy access to the Peloton Interactive Wellness Program, where you can prioritize your health and wellness through a variety of engaging and personalized fitness classes
- Ongoing Learning: Embrace a growth mindset with our comprehensive Learning & Development benefits, which include an enterprise LinkedIn Learning membership
- Health Benefits: Enjoy a comprehensive benefits package starting on day one, including medical, dental, and vision coverage, savings and spending accounts, an Employee Assistance Program, company-paid life and AD&D insurance, and long-term disability coverage
- Retirement Savings Plan: Secure your future with our 401(k) plan, featuring a company match to help you invest in the next chapters of your story
- Customized Interview Journey: Your candidate experience is crucial to us which is why you will have a dedicated career partner that will guide you through the interview process and provide 1:1 support and advisement
- Community & Connection: We prioritize building meaningful connections in a flexible work environment. Our employee resource groups, dedicated wellness committee, and monthly reimbursements for team activities help foster a supportive and engaging community
Company HQ
Fort Point Channel Landmark District, Boston, MA
Leadership
Lee Rossey
(Co-Founder & CTO)Former Group Leader at MIT Lincoln Lab, and Member of Engineering Staff at L-3 Communications.
Peter Lee
(CEO & President)Previously spent over 7 years at RapidMiner as the CEO, over 4 years at TIBCO Software as an Executive VP, and 8 years at JP Morgan as a VP. They also co-founded DataSynapse and served as the CEO for 9 years.
Clint S.
(CPO)Previously an Advisor at Smart Hive and Darkbit. They also served as the SVP of Product at Corelight and VP of Product at Malwarebytes and NortonLifeLock. Alongside this, they spent over 16 years at Symantec in various roles, including CPO of Cyber Security Services.
Roger Blanchette
(CFO)Previously CFO at Broadvoice, 360insights, Element AI, Skyword, NuoDB, Episerver, Dune Medical Devices, Cadent, and DataSynapse. They also spent almost 6 years at Concord Communications as the Director of Finance and VP of Finance.
Matt Knutsen
(CRO)Previously the CRo of Immersive Labs. Prior to that, they spent over 4 years at Avecto as the VP of Americas and EVP & GM of America, and over 8 years at AppSense in various roles, including AVP.
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