Director of Brand Marketing, Novo
3+ days a week in office
Digital banking platform for small businesses
Job no longer available
Digital banking platform for small businesses
201-500 employees
Job no longer available
3+ days a week in office
201-500 employees
Company mission
To empower customers with their financial data and provide the most compelling banking experience possible.
Role
Who you are
- We are looking for people of character. Pragmatic and capable people who want to see their work drive better outcomes for small businesses — the backbone of our economy
- 10+ years of experience in brand strategy, marketing, or communications, with a proven track record of owning and building a brand
- 4+ years in a leadership role, managing teams of strategists, marketers, and creative professionals
- Expertise in developing and executing multi-channel brand strategies, including digital, social, direct mail and events
- Understanding of small business or consumer financial service shopper behavior and ‘moments that matter.’
- Proven ability to manage creative and strategic teams to deliver on-brand, high-quality marketing materials and campaigns
- Exceptional communication skills to collaborate effectively across teams and present to senior leadership
- Highly organized and capable of thriving in a fast-paced, dynamic environment
- Preferred: Experience in fintech, banking or CPG, with a focus on consumer or small business marketing
- If you are passionate about building brands that inspire and empower, we’d love to hear from you!
What the job involves
- You will join our team and work on the building blocks of everything Novo ships
- As a Brand Marketing Director at Novo, you will own and steward Novo’s overall brand, ensuring it stands out as the trusted partner for small businesses
- You will lead the development and execution of brand strategies that resonate deeply with entrepreneurs, managing a team of channel marketers and creative professionals
- By shaping the brand’s identity, marketing communications, and customer experience, you will help establish Novo as the go-to platform for small business growth and success
- Turn brand strategy into action: Translate brand strategy into channel level tactics. Shape Novo’s overall positioning, messaging, and creative framework, ensuring it aligns with the company’s mission and resonates with small business audiences
- Leading Teams: Build, manage and inspire a team of channel marketers and creative professionals to deliver cohesive, high-impact campaigns and initiatives
- Overseeing Creative Strategy: Manage internal and external creative teams to develop compelling content, campaigns, and materials that reflect Novo’s brand identity and purpose
- Shaping the Channel Strategy: Own the overall channel strategy for marketing communications across digital advertising, social media, content, events, sponsorships and direct mail and email, ensuring consistent and engaging messaging and content
- Enhancing the Customer Experience: Oversee the look and feel of Novo’s website, marketing communications, and customer management touchpoints to create a seamless and engaging experience
- Data-Driven Decision-Making: Use insights from customer research and performance metrics to optimize brand strategies and inform future initiatives
- Driving Cross-Functional Alignment: Collaborate with Product, Marketing, Operations, and other teams to ensure brand strategies align with business objectives and customer needs
- Championing the Novo Brand: Act as the primary advocate for Novo’s brand, ensuring consistency in voice, tone, and design across all marketing touchpoints
Our take
While personal banking transactions are now very swift, these processes are frustratingly not as fast for business users. For smaller businesses, the costs of ensuring banking processes are well managed can be prohibitive, and keeping track of finances often utilises a wide range of apps.
Novo has created one app with a drag-and-drop interface to manage several financial apps in one place helping gain a clearer picture of transactional data more quickly. This is a developing market, providing both opportunity and competition from the likes of Lili, NorthOne, Brex and numerous other Neobanks.
Novo has racked up an impressive roster of SMB customers, and has seen billions of dollars in lifetime transactions. It is also well-funded, affording it the position to scale up its app partnerships whilst consolidating its market position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$35m
SERIES B
Jan 2022
$90m
SERIES B
Total funding: $171.5m
Company benefits
- Work Life Balance - Set your own vacation days & enjoy flexible work options for a healthy work-life balance
- Modern Benefits - We invest in the holistic well-being of every team member by offering medical and mental health coverage, retirement assistance, and commuter benefits
- Professional Development - Grow your skills through in house training, online courses & industry conferences to ensure you're always ahead of the curve
- Workspace Your Way - Whether you're based in an office or working remotely, we provide the tools or financial support to make your workspace work for you
- We're A Fun Group - Be part of a diverse culture that believes in working hard and having fun at the same time!
- Cutting Edge Technology - Work with the latest tech to build a world-class product & transform SMB banking with our growing team
Company HQ
Flatiron District, New York, NY
Leadership
Michael Rangel
(Co-founder & CEO)Their background lies in operations, having previously worked for Fairholme Capital Management and Smith Barney.
Tyler Mcintyre
(Co-founder)MBA from Wharton. They are also an Angel investor.
Salary benchmarks
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