Product Marketing Manager, Keywords Studios
Fixed-term Contract, Video Games
Technical & creative services provider
Be an early applicant
Technical & creative services provider
1001+ employees
Be an early applicant
1001+ employees
Company mission
To use the passion for games, technology, and media to create a global services platform for video games.
Role
Who you are
- Bachelor’s Degree or equivalent in business or related field
- 8+ years of experience in mobile marketing, product marketing, or brand marketing with 3+ years in mobile gaming
- Analytical marketer who can translate data into actionable insights
- Strong project management skills
- Experience leading a cross-functional team; able to operate autonomously, managing up and down to studio & marketing leadership and functional teams
What the job involves
- This Product Marketing Manager will play an important role within EA’s Mobile Marketing organization
- You will support the Product Marketing function for SimCity BuildIt, executing marketing strategy on projects promoting awareness, adoption, engagement, and retention of our players
- You will collaborate on marketing programs with a strong cross-functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Social, Community, etc.to achieve business growth
- You will be a strategic partner to our studio teams
- This PMM will report to the Director of product Marketing
- Define longer term marketing objectives and strategy; develop and execute go-to-market plans for SimCity BuildIt
- Utilize consumer & market research and translate insights to inform the roadmap and marketing strategies
- Act as a marketing partner and voice of the player to studio leadership throughout the product lifecycle
- Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team
- Lead a cross-functional marketing team (Creative, UA, ASO, Platform Partners, Social/Community)
- Brief partners on marketing strategy, positioning, and messaging and approve assets to ensure campaign consistency
- Work with Creative team on marketing asset development
- Collaborate with Analytics to build accountability (targets, experiments)
- Manage marketing campaign calendars, asset deliveries, and messaging for target audiences
- Please note that the role is a fixed‑term contract (not permanent), with the possibility of renewal. It is for EA Mobile and is contracted via Keywords Studios
Application process
- You send us your application with your updated resume
- After reviewing your candidacy, we’ll invite you for the online Interview via MS Teams with one of our Talent Acquisition Specialists. It’s a perfect chance to exchange questions and get to know each other better
- There will be a second interview with one of our Project Managers
- For some projects, there will also be a final online meeting with our client to discuss further the objectives of the position
- At the end of our journey - hopefully you will receive an offer and become our new Keywordian!
Our take
Keywords Studios is an international technical service provider to the global video games industry and beyond. The company works as an external development partner for its users, enabling leading content creators and publishers to leverage Keywords' expertise and capacity across the lifecycle of interactive content. In so doing the company enables its clients who are operating in complex and fast-moving environments to remain lean and agile, and to focus on creating and monetising the most engaging experiences.
The company has over 70 studios in 26 countries across the globe. Providing integrated art production, engineering, audio services, testing, localisation, and player support services in more than 50 languages and 16 game platforms.
With a strong market position, Keywords provides services to nearly all of the prominent gaming companies, including T2, EA, Ubisoft, and Square Enix. Keywords had also been on an acquisition spree, with its total acquisition count sitting at 60 before it was acquired by private equity firm EQT in 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- Medical, dental and vision benefits
- WFH Opportunities
- Flexible working hours
- Bonus Schemes
- And More (Varies by Location)
- 25 days holiday (+ bank holidays) 🇬🇧
- Pension Scheme 🇬🇧
- Tech & Bike Schemes 🇬🇧
Company HQ
Carmanhall And Leopardstown, Dublin, Ireland
Leadership
Bertrand Bodson
(CEO)Current Non-Executive Director at Tesco and Wolters Kluwer. Co-Founder & former CEO of Bragster.com (Acquired by Guinness World Records). Previous Chief Digital & CMO at Sainsbury's, and Non-Executive Director of Electrocomponents.
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