Marketing Acquisition Lead, iwoca
Credit Compass
£60-90k
We’re open-minded, so definitely include your salary goals with your application
Online loans for small businesses
Posted today
Online loans for small businesses
201-500 employees
Posted today
£60-90k
We’re open-minded, so definitely include your salary goals with your application
201-500 employees
Company mission
To fund one million small businesses.
Role
Who you are
- 6 years plus experience in an acquisition or growth marketing role, ideally in a startup, scale-up, or new venture with a strong analytical culture
- Autonomous and execution-focused, able to define experiments, launch tests, and move work forward without waiting for perfect briefs or constant oversight
- Experimentation experience, including designing A/B tests, interpreting results, and making decisions in the presence of noisy or imperfect data
- Data-literate and numerate, comfortable reading dashboards, questioning results that don’t make sense, and using data to guide decisions (SQL not required)
- Analytical mindset, with a preference for structured problem-solving over brand-led or purely creative marketing
- Hands-on copywriting ability, particularly for ads and landing pages, with a willingness to test, iterate, and discard what doesn’t work
- Motivated by building useful products for small businesses, and excited by the challenge of discovering who a product is for and how to reach them
What the job involves
- Your mission is to bring the right small businesses to Credit Compass - those who find genuine value in the product and come back to use it regularly
- We’re looking for an Acquisition Lead to join our Credit Compass team
- This is a London-based role and requires at least one day a week in the office
- We already have paid channels working well on Meta, Google and TikTok, so you won't be starting from scratch
- Your job is to scale what's working, launch new channels from the ground up, and run a structured experimentation programme across paid, owned and partner channels
- Together, these help us learn which audiences, messages and journeys find the businesses Credit Compass can help most
- The team is made up of 8 people across design, analytics, product and tech, you’ll report into the Credit Compass Lead
- You’ll lead the acquisition function with scope to hire an additional team member in the short term
- Working closely with product and data, you'll turn early signals into clear insights: who Credit Compass is for, the problem it solves best and how to reach those businesses efficiently
- If it goes well, you'll build a growth engine with a clear path from 10,000 to 100,000 users within a year
- Your key areas of responsibility will include:
- Scale our existing paid channels. Meta, Google and TikTok are already working - take them further by testing new audiences, creative and landing pages, and pushing efficient growth
- Launch new channels from scratch, across paid search and social, referrals, affiliates and partner distribution, with a focus on learning what scales and what doesn't
- Define the right customer segments for Credit Compass, designing and running experiments that reveal which businesses find long-term value and come back regularly
- Connect the right message to the right audience, writing and testing ad and landing-page copy, validating our messaging matrix and iterating based on real customer behaviour
- Improve conversion from existing demand, testing ways to turn low-performing organic pages and existing iwoca traffic into engaged Credit Compass users
- Build a test-and-learn growth engine: set clear hypotheses, run A/B tests, analyse results and turn insights into repeatable acquisition strategies
- Work closely with retention teams to feed learnings back into the product and help shape how Credit Compass evolves
Salary benchmarks
Our take
UK SMEs are the backbone of a complex economy that is constantly changing, so the need for fast and responsive access to finance is becoming more and more important to ensure their success and growth. iwoca allows SMEs access to business loans in less than a minute, with its API and business marketplace partnerships.
With offerings like iwoca's, gone are the days where waiting up to eight weeks for a loan decision was viable. Its simplified business loans of £1,000 - £500,000 come with no fees attached, and applying online takes no more than five minutes. The ready availability of iwoca loans gives business owners a level of certainty, so that they can make instant decisions to help their business grow.
iwoca has made a number of partnerships with other players in the business finance space, including an impressive industry-first invoice checkout integration with QuickBooks. Funding raised by the company, which is now operating at net profitability, will enable it to meet a recent surge in demand for corporate loans and offer more to larger SMB businesses. And the company has made several billion in funding available to over 100,000 businesses since launching, positioning itself as a leading European fintech.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Aug 2025
$16m
SERIES D
Aug 2019
$13.5m
GRANT
Total funding: $114.1m
Company benefits
- Work where you work best: Twice a year we rent houses in places like Sicily and the French Alps where each team can work together for a week poolside. We champion flexible working in all our teams
- Invest in iwoca: We want people to be invested in iwoca's success so after six months you'll be awarded share options
- Keep yourself healthy: We offer comprehensive health insurance and cash plans. You'll also get gym discounts and we host yoga classes in the office every week
- Start (and end) your day right: Each floor of iwoca HQ has a fully stocked fridge for breakfast and every Friday we unwind with beers and wine
- Life-work balance: We know your life outside of work comes first. We offer enhanced maternity and paternity leave for new parents plus a nursery benefit. We also have unlimited unpaid leave
- Learning and development: Whether you want to learn to code, experiment with motion design, or beat cognitive biases, you'll have time and budget to invest in your professional development
Company values
- Motivated: Going to work shouldn't feel like a slog, so we want everyone in the team to personally care about what they're working on. We stay motivated by celebrating our wins, learning from our mistakes, and always looking for new gaps to step into
- Smart: At iwoca being smart isn't about what you know, it's about how you think. Smart thinking means looking at each problem by asking ‘why’ first, then figuring out ‘how’
- Humble: We know all ideas are flawed, all code has bugs, and everyone makes mistakes - it’s how we learn. For us, being humble means you question yourself first, rather than your team
- Growth Mindset: We think there's always a better way to solve a problem. So we never let ourselves get comfortable with being good enough
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Christoph Rieche
(Co-Founder & CEO)Previously spent 7 years at Goldman Sachs as a Vice President before co-founding iwoca in 2011.
Joost Versteeg
(CMO)Joost initially joined iwoca in 2017 as an Intern. Since then, they have held a number of roles, from Growth Analyst to Head of Commercial Strategy and became CMO in 2024.
People progressing
Serita joined as a Customer Onboarder, before moving into the Broker Team. Most recently they have been promoted to Partnership Manager.
Leo joined in 2018 as a Client Onboarder. Since then, they have worked in a number of roles and now serve as the Product Manager.
Jenny originally joined the Client Onboarding team and now leads the Customer Success department for the German business.
Diversity, Equity & Inclusion at iwoca
- We work hard to make iwoca a place where everyone feels welcome, where you can confidently be yourself. We understand that diversity isn't an optional add-on, it's the core ingredient of what makes us great.
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