Influencer Marketing Associate, Wattpad
WEBTOON
$50-60k
Platform for sharing original writing
Job no longer available
Platform for sharing original writing
101-200 employees
Job no longer available
$50-60k
101-200 employees
Company mission
Wattpad's mission is to create a world where everyone's story can be heard, and anyone can belong.
Role
Who you are
- You must have 1-2 years of experience implementing influencer campaigns —bonus if you have experience working with clients in entertainment
- You thrive on entertaining, trending video content that creatively resonates with GenZ audiences
- You must be knowledgeable about social media platforms from the brand perspective, including (but not limited to) TikTok, YouTube, and Instagram
- As a HUGE plus, you’re deeply engaged in WEBTOON and entertainment, staying on top of the latest news and trends within the community
- You must have experience analyzing social media insights to optimize organic content for reach and meaningful engagements
- You have excellent verbal and written communication skills to effectively communicate the WEBTOON brand to external partners
- You can work in a fast-paced startup environment and execute multiple projects with enthusiasm and attention to detail
What the job involves
- We’re looking for a socially savvy influencer marketing coordinator who understands how to ideate and implement trending influencer campaigns to connect the WEBTOON brand with Gen-Z audiences
- You will work with external talent and internal stakeholders across Marketing, Digital and Partnerships, Creative, and Content
- Manage our Ambassador program by owning communication with 100 video creators
- Negotiate with Talent or management to maximize return on investment
- Ideate influencer campaigns that will increase awareness and engagement among anime, gaming, and comics fans
- Research, outreach, and onboard influencers posting on TikTok, YouTube and Instagram
- Update and track multiple video creation and upload schedules to ensure timely delivery of influencer generated contents
- Optimize TikTok Spark Ad campaigns for traffic and video views with influencer content
- Analyze influencer content performance to report improvements for influencer and brand channels
- Other duties and projects as assigned
Our take
Content is king and Wattpad has managed to create a platform that aggregates the most loved original writing content in the world, turning the traditional publishing industry on its head.
Where authors used to submit drafts to dozens of publishing houses in the hope of getting some eyeballs on their work, Wattpad opened up the process to millions of young authors by letting them easily submit their work, and fostering a community around their software that offers feedback and help.
The e-reading platform is now looking to double down on its strategy of taking its user-generated fiction and turning it into successful intellectual property upon which original series and movies can be based. However, a significant challenge for Wattpad is in producing original, marketable content from its platform, given the popularity of fanfiction, stories which are based on existing intellectual property.
Another challenge for Wattpad is the current economic conditions, which have affected much of the tech sector and are not sparing digital publishing. Having shelved bold plans for the future, it also laid off 15% of its workforce in March 2023. Having realigned for its current business needs, however, it is now well placed to weather the current market downturn.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2018
$51m
LATE VC
Apr 2014
$46m
SERIES C
Total funding: $117.8m
Company benefits
- Full health benefits
- Career development & Mentorship opportunities
- RRSP matching
- Generous parental Leave top-up
- Flexible hours
- Regular hackathons
- Healthy snacks & drinks
- Your choice of hardware
- Monthly work-from-home allowance
- Beautiful offices in Toronto and Halifax
- Easy access to transit
Company HQ
St. Lawrence, Toronto, ON
Leadership
Allen lau
(Co-Founder)Lau attended University of Toronto where he earned his bachelor's degree in electrical engineering followed by a master's in the same subject. Thereafter he briefly worked as a software engineer for Brightspark before founding his first notable company, Tira Wireless, a mobile development startup. He is also the co-founder of Two Small Fish Ventures, a fund that invests in Toronto and Waterloo-based early-stage internet companies with strong network effects.
Ivan Yuen
(Co-Founder)Prior to Wattpad, Ivan co-founded FeedM8 and served as the company’s CTO. Before that he was one of the first employees of Tira Wireless, where he helped grow the technical team and developed new and emerging wireless technologies. Ivan graduated from the University of Waterloo with a degree in Computer Engineering and also earned an MBA from the Rotman School of Management.
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