Technical Marketing Manager, Trail of Bits

• Demand gen experience. You’ve run campaigns that moved pipeline, ideally at a security, blockchain, or developer tools company
• You can write for a deeply technical audience: blogs, case studies, technical docs. No dumbing things down
• AppSec and AI/ML awareness. You understand the security landscape well enough to know what matters, who the key players are, and where the conversations happen. You’re already active on X, LinkedIn, or Bluesky in these communities
• You’ve run social as a primary channel with real ownership of cadence, engagement, and audience growth. Not just posting on behalf of someone else
• Reporting and measurement. You use numbers to make decisions, not to decorate slide decks. Experience setting up reporting and dashboards is a requirement
• Hands-on experience with a marketing automation platform, ideally HubSpot. You know how to build workflows, segment lists, and pull campaign performance data
• Technical proficiency. You’re comfortable in developer-adjacent toolchains: GitHub, markdown, and tools like Claude Code
• You’ve used AI tools to accelerate content production, research, and campaign execution. You think about how content should be structured for both human readers and AI-driven discovery

Desirable

• Trail of Bits is looking for a Technical Marketing Manager to run marketing day-to-day for our AppSec, AI/ML Security, and Research & Engineering practices
• This role sits alongside an existing TMM peer who currently covers our Blockchain & Cryptography practice
• Together you’ll form the core of Trail of Bits’ marketing execution
• You’ll work directly with engineering directors and the broader go-to-market team (including Marketing, Technical Editing, Project Management, and Sales Engineering) to turn security research into effective marketing: blog posts, social campaigns, event presence, case studies, and co-marketing with clients
• You’ll coordinate closely with your TMM peer on shared channels, joint campaigns, and cross-practice coverage so the two of you operate as a cohesive marketing team, not two separate functions
• What makes this role distinct is the audience
• The security research community reads our blogs, uses our open-source tools, and attends our talks
• They notice when content misses the mark technically
• You need to understand the AppSec and/or AI/ML Security ecosystems, know where these communities spend their time, and bring enough technical fluency that your work holds up to scrutiny
• This is a hands-on role
• You’ll own social media, events, demand generation, and content production
• You’ll coordinate with our Technical Editing team on content workflows and be ready to pitch in on writing and production when the team needs it
• You’ll brief speakers before conferences, manage co-marketing efforts with clients, and make sure nothing ships without a plan to get it in front of the right people
• The right person has good instincts about what matters and what’s urgent, but their default mode is doing the work, not planning it from a distance
• You’ll have a regular reporting cadence with the Head of GTM and be expected to bring data, priorities, and blockers, not just status updates
• Our tech/tool stack will help enable your success, providing a range of resources from a recent Macbook to Claude Code access, and deep repositories of skills to automate work
• Content & Coverage
• Track engineering output — tool releases, research papers, conference talks, milestones — and make sure each gets coverage. Blog post, social thread, newsletter mention, whatever fits
• Work through the existing backlog of shipped tools and research that never got written up publicly
• Create case studies, briefs, blog drafts, and marketing assets that work for both technical and business audiences. You’ll be writing, not just managing the pipeline
• Partner with Technical Editing on content pipelines, especially around report publications and blog production, and provide additional writing capacity when the team needs it
• Own the content calendar across practices. Coordinate publishing schedules so coverage is steady and nothing falls through the cracks
• Social Media & Events
• Own social media across X, LinkedIn, and Bluesky. Maintain a consistent publishing cadence, engage with the community, and grow our audience. This is not a side task — it’s a core part of the job
• Manage Trail of Bits’ presence at industry events and relevant conferences. This includes pre-event promotion, on-site coordination with speakers and partners, and post-event follow-up that captures leads and extends the content’s reach
• Brief and prep engineers and leadership before external appearances so they show up ready
• Demand Generation
• Plan and run multi-channel campaigns (social, email, webinars, conference activations) that drive pipeline
• Collect and package customer proof points: testimonials, client logos, and case studies that support sales and credibility
• Provide sales enablement support: collateral, competitive intel, and prospect research
• Analytics & Reporting
• Improve upon existing baselines, track performance, and create a reporting rhythm so the team knows what’s working and where we should continue investing
• Build dashboards and regular reporting cadences that connect marketing activity to pipeline and revenue outcomes
• Own marketing attribution. Connect campaign spend and activity to sourced and influenced pipeline so we can see what’s actually driving results
• Market Awareness
• Gather market intelligence through customer conversations, competitor monitoring, and community engagement that informs how we position our services
• Keep tabs on shifts in AppSec, AI/ML Security, and R&E and flag opportunities to the broader team