Ad Marketing Manager, Roku
Roku Ads Manager
$108-148k
Offers equity
More information about location
Convenient and affordable TV streaming players
Open for applications
Convenient and affordable TV streaming players
1001+ employees
Open for applications
$108-148k
Offers equity
More information about location
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- You will need to demonstrate excellent problem-solving skills
- The right mix of organizational and communication skills is key to success
- Attention to detail and a proven ability to manage priorities are also essential
- We are looking for people ready to lead by example, be selfless in your leadership across teams, collaborate with your peers, and partner with colleagues and external partners
- 5+ years of relevant B2B marketing experience, ideally with exposure to SMB and/or performance-driven brands and agencies. Experience working with similar self-service ad platforms (i.e., marketing the platform, managing campaigns) is a strong plus
- Rich understanding of the streaming, TV, digital, and programmatic advertising landscape and marketing challenges companies within these verticals are confronting
- Proven ability to craft compelling storytelling narratives using data, copywriting, and design direction (with the ability to self-edit)
- Experience developing marketing materials and messaging, including slides, reports, web content, and event strategies — partnering effectively with design teams
- Track record of measuring ROI and demonstrating the impact of marketing programs
- Collaborative nature & track record of being an invaluable resource to sales teams
- “No job is too big or too small” mentality -- you’re a long-term thinker & a short-term doer
- Bachelor’s degree or equivalent experience
What the job involves
- The world is cutting the cord and streaming its TV online, a shift that has dramatically changed how advertisers target, reach and measure their preferred audiences in ways that broadcast TV and cable never could
- In this new world, Roku has re-written the rules of modern advertising and to continue to drive forward, we need someone to build an ambitious narrative and agenda to engage SMB and growth-minded marketers and agencies, while driving adoption of the Roku Ads Manager platform
- Our environment is fast-paced and this role is in a particularly high-growth area, requiring the ability to work autonomously with minimal supervision in an ever-changing environment
- Strategy & Storytelling: Build ambitious marketing strategies and sales narratives that position Roku Ads Manager as a performance engine to growth-minded marketers and agencies
- Thought leadership: Identify thought leadership opportunities and industry moments to spark conversations with advertisers through bold, big idea thinking
- Sales Partnership: Serve as a trusted partner to the Ads Manager sales and support teams by providing strategic consulting, materials, research, and enablement support
- Planning and Programming: Implement and execute annual marketing planning, in partnership with Events and Growth Marketing, for Ads Manager, inclusive of identifying events and moments that Roku will need to have a presence at
- Campaign Execution: Collaborate cross-functionally with sales, product marketing, events, growth/ marketing, comms, and content marketing to launch large-scale programs (i.e., webinars, email newsletters, life-cycle marketing campaigns) that drive sign-ups, activation, and upsell
- Customer Advocacy: Strengthen customer advocacy through client engagement programs, case studies, and best-in-class success stories
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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