Marketing Copywriter, Lovevery
$75-100k
+ Stock Options
Early learning platform
Be an early applicant
Early learning platform
201-500 employees
Be an early applicant
$75-100k
+ Stock Options
201-500 employees
Company mission
To help every parent feel confident.
Role
Who you are
- The ideal candidate is a creative problem solver who is passionate about crafting writing that makes customers feel understood—and drives action
- You're a conceptual thinker who can bring your ideas to life in new and inspiring ways
- You have a high level of craft in all facets of your writing: short form, long form, and in-product
- Impeccable copywriting craft - you have demonstrated success in product storytelling and direct response marketing
- A link to an online portfolio showcasing your work is required (include a link on your resume, please!)
- 5+ years experience at agency/in-house concepting and writing marketing and product copy for innovative brands
- Versatile with a range of experience in different forms of copywriting, like advertising, conversion, and UX
- Awareness of cultural trends and a desire to take risks and experiment with new and unique campaign strategies
- Ability to juggle multiple projects under tight deadlines without much oversight
- Comfort leading and collaborating with others to develop creative strategies and key messages
- Appreciation for aesthetics, design, and their important role in maximizing the impact of your copy
- Detail-oriented and obsessive about writing quality and impact
- Growth mindset
What the job involves
- We are looking for a Marketing Copywriter to join the team with a background in customer acquisition and digital product work
- Work mostly on growth marketing initiatives; execute on lots of short form copy while maintaining high standards for craft
- It’s necessary that you work well with little oversight but are skilled at collaborating and also ultimately enjoy processing the results of your work with a broader team
- Create compelling ads and emails that drive conversion, sign up, and retention; create compelling, channel-specific ideas and messages
- You will report directly to the Director, Brand Marketing and also work cross-functionally with the Growth and Marketing teams
- Pitch and brainstorm ad/branding ideas that elevate Lovevery’s mindshare and confidence among new parents
- Team with designers and video editors to bring campaigns and brand initiatives to life
- Ensure cohesive copy across channels; make sure we're all telling the same story, and that that story's working for us
- Develop hypotheses about what we should say, and endeavor to test those hypotheses and refine work accordingly; constantly measure the results of your work and strategize how to send even more effective messages
- Collaborate with marketers, producers, product managers, creatives, and other internal and external partners on cross-functional projects
- Immerse yourself in child development science and Lovevery products and content to ensure you are communicating with credibility and brand alignment
Our take
A child’s first toy - whether that’s building blocks or a Ken doll - will serve their first foray into learning. Lovevery recognizes the relationship between toys and child development, offering Montessori-inspired, naturally made play kits. Subscribers to Lovevery receive a box every few months containing age-appropriate toys that change and grow in tandem with the child.
Whilst the products are aesthetically pleasing and well built, they are uniquely inclusive, being both gender neutral and customizable, such as a doll’s skin tone. Along with information on its accompanying app, each kit comes with “play cards” that provides context around the toy and its educational purpose, creating an informative and empowering space for parents when approaching play.
Lovevery continues to evolve, starting as a play kit provider and now with an app with hundreds of thousands of subscribers. Its partnerships with Target and an expansion into the European market indicate impressive growth. A new fulfillment center in Leicestershire, UK opened in 2022, it is only set to continue this way.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
21% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2021
$100m
SERIES C
Oct 2019
$20m
SERIES B
Total funding: $126m
Company benefits
- Stock option package
- Generous parental leave
- Free/discounted Lovevery products
- 3 weeks PTO in year 1 +14 paid holidays
- Any equipment you need to get the job done
- Remote working option available anywhere in the US
- Global summits in Boise to meet your colleagues IRL
Company HQ
Downtown, Boise, ID
Articles
Leadership
Jessica Rolph
(CEO)Previously co-founded and served as COO of HappyFamily Brands, now serving as a Board Member. Spent 10 years at RSF SocialFinance, eventually as the Independent Director, Member of Audit Committee and Compensation Committee. Is currently a Henry Crown Fellow for The Aspen Institute and a Member of YPO.
Roderick Morris
(President)Started out as an Analyst for Corporate Executive Board and Simmons & Company International, before becoming a Consultant for Bain & Company. Served as the Vice President of Business Information Solutions for LexisNexis, Vice President of Marketing for Vovici and Senior Vice President of Marketing and Operations for Opower. Has served as a Board Member for Somos, Energicity and the Conservation Lands Foundation.
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