Creative Director, Greenlight
$140-190k
Salary applicable to NY, CA, WA and CO applicants only. + Discretionary performance bonus and equity rewards
Debit card for kids and teens
Be an early applicant
Debit card for kids and teens
501-1000 employees
Be an early applicant
$140-190k
Salary applicable to NY, CA, WA and CO applicants only. + Discretionary performance bonus and equity rewards
501-1000 employees
Company mission
Shine a light on the world of money for families and empower parents to raise financially-smart kids.
Role
Who you are
- 5-8+ years of experience in brand marketing, with a strong background leading copy and design for digital products or consumer tech
- Exceptional writing, editing, and communication skills, with a portfolio demonstrating your ability to craft engaging, audience-focused content
- Proven experience developing and executing on a brand strategy, including brand narratives and messaging strategies across multiple channels
- An inspirational and motivational leader with a people-centric approach, dedicated to mentoring teams to produce exceptional and innovative creative outcomes in a fast paced tech environment
- Deep understanding of modern marketing strategies, content strategy, and the unique needs of family, parent, and kid-focused audiences
- Analytical mindset with the ability to use data and insights to inform storytelling and messaging decisions
- Experience marketing multiple products within a brand and as a key contributor in integrated brand campaigns encompassing digital, social media, film/video production, CRM, OOH, and new media
- Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit
What the job involves
- As Creative Director you will be the voice and architect of our brand. You’ll shape our narrative, push our brand design system to new heights, and champion compelling visual storytelling while crafting messaging that connects emotionally with our diverse audience
- In this highly collaborative role, you’ll drive brand strategy, oversee copywriting and brand design, and ensure our story is told consistently and powerfully across every touchpoint
- Join us to inspire families, build brand love, and make a positive impact for future Greenlight families
- This role reports to the VP of Brand
- Develop and execute our brand strategy with a focus on narrative development, storytelling, and copywriting excellence
- Lead the creation of engaging, on-brand copy and creative for marketing campaigns, product launches, website, email, social media, and in-app experiences
- Collaborate with design, product, and growth marketing teams to ensure all messaging and creative is cohesive, compelling, and tailored to our audiences
- Champion the brand voice, ensuring consistency and authenticity in all written communications and storytelling efforts
- Oversee and mentor a team of writers and brand designers, providing feedback and fostering a culture of creativity and innovation
- Analyze audience insights and campaign performance to refine messaging and storytelling approaches.Co-own awareness metrics with growth
- Identify and develop new storytelling opportunities, including partnerships, campaigns, and product narratives
- Stay up-to-date on industry trends, best practices in copywriting, brand design, and emerging storytelling formats in digital media
- Maintain the documentation of brand standards and guidelines ensuring all of our communications are on brand
Our take
Greenlight was built to help parents raise financially-smart kids. It’s a gap in a generation’s education for which a new sector of ‘family finance’ is emerging to combat.
The company serves millions of parents and kids with accounts distinguished by their easy-to-use money management tools and educational resources. Even famed actress Viola Davis told Jimmy Kimmel that she uses the fintech startup’s services to teach her daughter financial lessons.
Greenlight is now looking to expand its suite of products into more lucrative verticals. 2022 saw the launch of its first credit card product for parents. Like most credit cards, it will offer cashback (up to 3% on all purchases). On top of this, 2026 saw it release its anti-fraud Family Shield product to overwhelming success, and it was recognised as the Financial Education App of the year by the Fintech Breakthrough Program.
Greenlight has gained the trust of millions of families worldwide. The startup’s long-term success will be determined by whether it can continue to release these lucrative products without tarnishing this trust.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2021
$260m
SERIES D
Sep 2020
$215m
SERIES C
Total funding: $595.6m
Company benefits
- Medical, dental, vision and FSAs
- Unlimited, flexible time off
- Generous employer 401(k) match and equity
- 16-week paid parental leave
- Ongoing learning and development
- Remote-friendly work environment
Company HQ
Hotel District, Atlanta, GA
Leadership
Tim Sheehan
(Co-Founder & CEO)Previous leadership experience at Yahoo Finance, E*TRADE, Fiserv and more.
Johnson Cook
(Co-Founder & President)Been an active angel investor and community leader in Atlanta for over two decades.
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