Growth Marketing Manager, xAI

• 4–7+ years of experience in lifecycle marketing, retention/growth marketing, CRM marketing, or customer marketing (B2C e-commerce, SaaS, fintech, or consumer tech strongly preferred)
• Proven track record owning lifecycle programs that drove measurable improvements in retention, engagement, expansion, or revenue (please share case studies or results in your application)
• Hands-on expertise with marketing automation & CRM platforms (Braze, Iterable, Customer.io, Klaviyo, or similar)
• Strong analytical skills — comfortable writing SQL for cohort analysis, funnel deep-dives, and behavioral metrics
• Experience building and testing multi-channel journeys (email + SMS + push + in-app)
• Excellent copywriting and storytelling skills — you can craft compelling, customer-centric messaging that converts
• Data-driven mindset with a bias for action and rapid iteration
• Comfortable working in ambiguous, fast-paced environments with cross-functional stakeholders

Desirable

• We’re looking for a strategic, hands-on Growth Marketing Manager – Lifecycle to own and optimize the full post-acquisition customer journey for xAI’s subscription products
• You’ll design, build, and iterate personalized, automated programs across email, SMS, push, in-app messaging, and other channels to turn curious users into loyal, high-value Grok subscribers — driving engagement, adoption, retention, expansion, and reduced churn
• This role sits at the intersection of growth marketing, product, data, and customer success
• You’ll combine behavioral insights, segmentation, experimentation, and creative storytelling to measurably increase customer lifetime value, net revenue retention, and overall subscription growth
• Own end-to-end lifecycle strategy and execution: map customer journeys, define key stages (onboarding, activation, habit formation, expansion, renewal, win-back), and build multi-channel automated flows
• Develop and launch high-impact campaigns and nurtures (welcome series, product education, milestone triggers, re-engagement, upsell/cross-sell, churn prevention, and subscription reactivation)
• Build and refine audience segments using behavioral, usage, and subscription data to deliver hyper-personalized experiences
• Partner closely with product, data/analytics, customer success, and engineering teams to align on triggers, messaging, and technical implementation
• Set up, monitor, and optimize experiments (A/B, multivariate) to continuously improve open rates, click-through, conversion, retention, expansion revenue, and churn metrics
• Analyze performance using SQL, Amplitude/Mixpanel, and other tools to identify drop-offs, opportunities, and ROI; report on key KPIs (activation rate, D30/D90 retention, expansion revenue, churn rate, LTV uplift, NRR)
• Collaborate on content creation (copy, creative assets) and ensure brand voice consistency across all lifecycle touchpoints
• Maintain and evolve the lifecycle marketing roadmap in line with product launches, seasonal campaigns, and business priorities
• Champion best practices in personalization, frequency management, deliverability, privacy/compliance (GDPR, CCPA), and inclusive messaging