Associate Product Marketing Manager, Relay
$103.5-126.5k
Online business banking and money management
Be an early applicant
Online business banking and money management
201-500 employees
Be an early applicant
$103.5-126.5k
201-500 employees
Company mission
To help small businesses have greater financial clarity to build health, lasting businesses.
Role
Who you are
- You have 2+ years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
- You’ve supported launches or campaigns that drove awareness, adoption, or engagement
- You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling messaging
- You’re data-curious, comfortable interpreting performance metrics, and eager to learn from results
- You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment
- You care deeply about the customer and are excited to bring their voice into your work
- You have a bias for action, enjoy problem-solving, and take pride in delivering high-quality work that drives the business forward
- Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit
What the job involves
- We’re looking for an Associate Product Marketing Manager to join our fast-growing Product Marketing team
- In this role, you’ll sit at the center of product, marketing, and growth—helping bring Relay’s products and features to market through thoughtful launches, customer insights, strategic storytelling, and strong go-to-market execution
- You’ll help shape how our products show up for customers and prospects, translating product value into clear, compelling messaging that drives adoption, engagement, and growth
- As a cross-functional partner, you’ll work closely with Product, Growth, Brand, and Data to connect customer needs, market insights, and business goals across the customer journey
- This is an ideal role for an early-career PMM who is eager to learn, motivated by impact, and excited about bringing fintech products to market
- From early ideation through launch, you’ll support positioning and messaging, contribute to go-to-market planning, and help turn customer and competitive insights into action
- You bring curiosity, creativity, and a strong bias for action—along with a desire to grow your craft and make meaningful contributions on a fast-moving team
- Go-to-Market Execution: Support the planning and execution of go-to-market launches for products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals
- Customer & Market Insights: Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Translate insights into clear, customer-centric messaging and positioning for internal and external audiences
- Messaging & Storytelling: Partner with Product, Brand, and Growth to craft product and brand narratives that communicate value and differentiation. Maintain consistent messaging across customer touchpoints to support adoption, engagement, and a cohesive customer experience
- Performance Measurement: Track and report on go-to-market performance, campaign effectiveness, and product adoption. Partner with Data to analyze results and identify opportunities for optimization
Application process
- Stage 1: A 30-minute Google Meet video call with a member of the Talent team
- Stage 2: A 60-minute Google Meet video call with the Director, Product Marketing
- Stage 3: A 45-minute Google Meet video call with a member of the Leadership team
- Stage 4: A take-home case study followed by a 60-minute Google Meet video call with our team
Our take
Traditional banking options can feel outdated and tedious, especially if this includes in-person visits and waiting in line. This has led to the rise of online banking - but lots of smaller companies have to navigate multiple complicated applications in order to manage this business banking.
This is what Relay aims to fix. It's no-fee, online banking and money management platform looks to tackle financial complexity for SMBs. The company's goal is to fully automate the finance function using banking that deeply integrates into back-office systems. And its software is designed to affordably increase financial clarity and security, reducing the time spent on administrative tasks.
Relay is focused on its long-term goals and plans to scale up distribution and grow in sales, marketing, customer support, operations, engineering and product. The company currently serves thousands of SMBs across the US with the goal to get 100,000 small businesses over the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
58% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2024
$32.2m
SERIES B
May 2021
$15m
SERIES A
Total funding: $51.7m
Company benefits
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Since 2023, 66%+ of employees have received salary increases, with multiple new team members joining just last year.
- Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
- Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone.
- Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive
- Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.
- Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays.
- Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Award-winning workplace: As a winner of CB Insights' Fintech 100, Deloitte Canada's Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized innovative and high-growth company.
Company HQ
St. Lawrence, Toronto, ON
Leadership
Yoseph West
(Co-Founder & CEO)Yoseph has a range of experience including serving as the CEO at Vuru, Director of Product Engagement at Wave, and Head of Marketing at Hubdoc.
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