Product Marketing Manager, Togetherwork

• 3 to 6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments
• A strong communicator who excels at simplifying complex ideas into clear, engaging messaging
• Proven go-to-market leader, with end-to-end experience launching products or features
• Comfortable working cross-functionally with Product, Sales, and Customer Success teams
• Skilled at creating sales collateral and product marketing assets
• Analytical mindset with the ability to use data to inform decisions
• Deeply customer-centric, with a drive to create meaningful impact through great software

Desirable

• We’re hiring a Product Marketing Manager to help drive awareness, adoption, and affinity for our platform. This role is the vital link between product and customer, translating technical capabilities into meaningful, benefit-driven stories that resonate. You’ll ensure our users feel understood, our messaging is sharp, and our market presence stays two steps ahead
• As our first dedicated product marketer, you’ll build and lead go-to-market strategies for feature launches, deepen our customer segmentation efforts, and shape messaging that is clear, confident, and customer-centered
• You’ll work within our Petcare Vertical Solution to support a growing suite of tools designed for pet services businesses
• Craft messaging that reflects real customer needs and clearly differentiates our product in the market
• Ensure consistency across our website, in-app experiences, campaigns, and enablement materials
• Build and own go-to-market strategies for new product features and updates
• Collaborate with Product, Sales, and Customer Success to align messaging and execution across teams
• Develop meaningful customer segmentation with Product, identifying what matters most to our users, from solo operators to multi-location businesses
• Lead marketing’s voice-of-customer and competitive insight efforts to inform roadmap and positioning
• Create tools that empower our teams including battlecards, pitch decks, one-pagers, FAQs, and more
• Partner with Marketing Managers to deliver compelling product campaigns, webinars, blogs, and educational content
• Support product adoption through in-app messaging, resources, and videos in collaboration with Product
• You’ll have ownership from day one in a highly visible, strategic role
• You’ll be helping shape how our product is positioned and adopted across a growing customer base
• You’ll collaborate with a cross-functional, supportive team that values clarity, creativity, and customer impact