Senior Brand Designer, Kraken
Brand Foundations
$110-220k
+ equity + bonus
Cryptocurrency exchange
Be an early applicant
Cryptocurrency exchange
501-1000 employees
Be an early applicant
$110-220k
+ equity + bonus
501-1000 employees
Company mission
To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Role
Who you are
- Deep experience as a brand designer in agency, in-house, or both. With a track record of building and evolving systems, not just executing within them
- Systems thinking as a default mode. You see patterns, spot structural problems, and solve for the whole rather than the instance
- Strong experience with motion or working alongside motion designers; comfort with the full range of digital brand touchpoints
- Brand identity expertise: you understand how visual systems create meaning, trust, and recognition at scale
- Strategic affinity — you're comfortable working upstream of execution, helping define what the brand should stand for before anyone opens Figma
- A strong communicator who can articulate brand decisions clearly to designers, PMs, marketers, and leadership alike
- A portfolio showing not just craft, but judgment: clear visual systems, coherent brand thinking, and evidence that your work made others' work better
- Mastery of Figma and Adobe Creative Suite; fluency with how design tooling, including AI, is reshaping brand practice
- Genuine curiosity about crypto, technology, and what financial ownership means for individuals around the world
What the job involves
- Payward is building the financial infrastructure on cryptorails that enables people to own the power of their money. Millions of people across 100+ countries encounter that mission through our brands including Kraken, Krak, NinjaTrader, Breakout and many more
- The Brand Foundations team makes all of it coherent: the brand guidelines, brand architecture, AI-native brand ops, templates, assets, and systems that every product pod draws from
- This role sits at the center of that. You're the standard-setter. The person who makes it easier for every pod to ship great brand work by giving them better tools, clearer guidance, and a higher bar to aim for
- Own and evolve the core brand system: brand guidelines, component libraries, templates, and asset libraries that product pods rely on every day
- Raise brand quality across pods. Not by policing, but by showing the way. You build the resources and create the conditions for others to do their best brand work
- Develop and maintain visual identity standards across Payward's portfolio of brands, keeping them coherent as products grow and evolve
- Define and document how our brand should behave across emerging surfaces, AI generated outputs, motion and new product categories. Before ambiguity becomes inconsistency
- Collaborate with pod designers, marketers, and product partners to understand where the system is breaking down and fix it at the root, not the symptom
- Translate complex concepts i.e. crypto rails, onchain finance, institutional trading; into clear, usable brand guidance that non-brand specialists can apply with confidence
- Lead design reviews with a constructive, generative approach: your feedback opens doors, it doesn't close them
- Stay ahead of how design tools (including AI) are changing creative practice, and shape how Payward's brand system adapts
Our take
Kraken is one of the world's leading and longest-standing cryptocurrency exchanges, known for its focus on transparency and security. The platform offers trading across a wide range of digital assets and fiat currencies, including USD, EUR, and CAD, and serves millions of users globally. Consistently rated as one of the most trusted and secure exchanges in the industry, Kraken has built a reputation on reliability, users protection, and a commitment to its proof-of-reserves verification that allows clients to independently confirm their holdings.
Kraken allows users to trade and invest in spot and derivatives markets, as well as participate in staking, custody, and tokenized asset products. It was also among the first exchanges to undergo a cryptographically verifiable proof-of-reserves audit and continues to lead with innovations such as tokenized US stocks ("xStocks") for non-US customers and expanded institutional services. Alongside this, the company's offerings are designed to make digital finance more accessible and complaint while supporting traders, investors, and enterprises navigating the fast-evolving crypto landscape.
On top of this success, Kraken reported a standout performance in the third quarter of 2025 - doubling its revenue year-on-year to $648M and boosting quarterly profit margins to nearly 28%. Trading volumes climbed to $562B, while assets on the platform rose to $59B, emphasizing the exchange's growth and strong customer confidence. Having expanded its product suite, strengthened its institutional reach, and invested in governance and compliance, Kraken is now in a position for continued expansion (and, potentially, a future public listing), as one of the most resilient and respected names in the global crypto market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2025
$800m
LATE VC
Sep 2025
$500m
LATE VC
Total funding: $1.4bn
Company benefits
- Remote-first and work from anywhere
- Competitive salary regardless of location, and the option to be paid in crypto
- Equity grants offered with most roles
- Flexible paid time off
- Wellness Program that includes a fitness coach, free access to wellbeing apps, and a monthly wellness stipend
- Mental health and life coaching benefits for you and your dependents
- Startup-level autonomy with the scale and learning opportunities of a global platform
- Remote workstation set-up bonus
- And more!
Leadership
David Ripley
(Co-CEO)David joined Kraken in 2016 as COO and became Co-CEO in 2023. Prior to this, he co-founded Glidera where he served as the CEO for nearly 3 years. He also spent over 6 years at The Boston Consulting Group, joining as a Consultant before becoming a Project Lead and then Principal.
Arjun Sethi
(Co-CEO)Arjun is the co-founder of Tribe Capital, Foundation, Termina, and Kapital.
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