Director of Marketing, Progyny
Partners
$135-145k
+ Equity + Bonus
3 days a week in office
Fertility benefits management company
Be an early applicant
Fertility benefits management company
501-1000 employees
Be an early applicant
$135-145k
+ Equity + Bonus
3 days a week in office
501-1000 employees
Company mission
To empower healthier, supported journeys through transformative fertility, family building and women’s health benefits.
Role
Who you are
- The ideal candidate has a proven track record in the employer benefits industry, with a successful history of supporting sales teams and creating effective collateral to educate, promote, and generate interest in healthcare benefits
- 10+ years of experience, employer benefits space/healthcare experience preferred
- Expertise in creating effective B2B sales enablement tools and marketing campaigns for HR/benefits buyers and benefits consultants
- Strong oral/written communication and interpersonal skills
- Must be able to develop and manage strong cross functional relationships and be able to effectively communicate to both internal and external partners in a fast-paced environment
- Strong project management skills, with an ability to drive creative and technical aspects while maintaining project momentum
- Proven track record of leading with a solutions-first mindset to overcome challenges and execute on innovative strategies and tactics
- Preferred experience with marketing automation tools and CRMs (Salesforce, Pardot, Marketing Cloud or similar)
What the job involves
- Progyny is seeking a Director of Marketing to lead the planning, development, execution, and evaluation of marketing initiatives that support the company’s strategic partner audiences, including channel relationships, health plans, and consultant relations
- Create, execute and manage a marketing strategy targeting key audiences within Progyny’s strategic partners
- Develop, maintain, and iterate on materials needed, such as PowerPoint decks and slides, one pagers, brochures, digital leave behinds, etc. to amplify Progyny’s message and leadership in the benefits space
- Plan and manage webinars and other educational events such as lunch and learns for our partners, including scheduling, presentation creation, follow up, etc
- Work collaboratively with internal stakeholders to manage ongoing needs and requests, gathering feedback and refining messages and materials to help promote Progyny to target audiences
- Collaborate with the enterprise marketing team to create, adapt and utilize content marketing assets, including articles, blogs, whitepapers, toolkits, guides, etc
- Work closely with digital team to support digital marketing strategies, such as paid ads, landing pages, website, etc. targeting channel partners, health plans and other partnerships
- Manage incoming requests from these audiences, such as RFP and prospect requests
- Regularly audit materials channel partners are using and ensure they have the most up to date materials, decks, brochures, case studies, etc
- Measure and track progress, in conjunction with Sales partners
- Work with Progyny’s subscription-based partners annually to identify and execute sponsored tactics, including newsletters, case study’s, webinars, and speaking opportunities
Our take
Progyny stands at the forefront of fertility benefits management in the United States, reshaping the landscape of fertility and family-building benefits through its holistic approach that caters to employers, patients, and physicians alike. As the demand for fertility benefits surges amidst a competitive labor market, Progyny has experienced remarkable growth, boasting a client base exceeding 370 across 40 industries.
In a testament to its commitment to comprehensive care, Progyny has recently expanded its provider network to encompass reproductive urologists (RU), recognizing the significance of male-factor infertility which accounts for approximately one-third of infertility cases. This expansion extends coverage and accessibility to millions, underscoring Progyny's dedication to addressing diverse fertility needs.
Through its strategic expansions and unwavering dedication, Progyny continues to pioneer advancements in fertility and family-building benefits. by fostering inclusivity and providing unparalleled support, Progyny remains at the forefront of revolutionizing reproductive healthcare, shaping a brighter future for individuals and families alike.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Nov 2017
$5m
EARLY VC
May 2017
$10m
SERIES B
Total funding: $98.3m
Company benefits
- Family friendly benefits: Paid family and parental leave-, fertility and family building benefits (including egg freezing, IVF, and adoption support), family care fund and Parents’ Employee Resource Group
- Health, dental, vision and life insurance options for employees and family
- Free in-person, virtual and text-based mental health and wellness support
- Paid time off, including vacation, sick leave, personal days and summer flex time
- Company equity
- Bonus program
- 401(k) plan with company match
- Access to on-demand legal and financial advice
- Company social events
- Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office
Company values
- Passion: Be energetic and enthusiastic. Share the joy in making family building dreams come true
- Collaboration: Be a listener and a leader. Smarter, stronger, and better together
- Innovation: Be creative and clever. See challenges as opportunities
- Integrity: Be truthful and transparent. Words and actions matter
- Growth: Be curious and courageous. Personal growth drives company growth
Company HQ
Garment District, New York, NY
Articles
Leadership
Pete Anevski
(CEO, not founder)Held several other executive positions at the company, such as COO & CFO, before becoming CEO in 2022. Former Executive VP & CFO of WebMD.
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