Communications Lead, Steadily

• You are part brand storyteller, copywriter, and content marketer, and thrive on creating and distributing great content
• Experienced: 5+ years of public relations, content creation and 360 campaign activation for a broad variety of marketing channels, including B2B and consumer audiences. Agency PR experience is a plus
• Creative and Technical: Ability to generate fresh content ideas based on market trends, customer feedback, and business needs. Proven technical writer with an ability to translate complex insurance terminology into clear, simple, engaging content
• Familiarity with Real Estate or Insurance industries is a plus, with the ability to translate complex topics into accessible content
• Detail Oriented: A keen eye for detail with an emphasis on proper punctuation, spelling and grammar and thorough understanding of insurance and marketing compliance
• Digital: Familiarity with marketing analytics and content key performance indicators
• Hungry: You want to make the leap into a high-growth tech startup to rapidly accelerate your career

• We’re hiring for a strong and experienced PR and Content Lead who will be dedicated to crafting and optimizing content to amplify Steadily’s direct-to-consumer and B2B channels
• This role reports directly to the CMO
• Create great written content: Execute the brand tone of voice, key messages, and content strategy across owned, earned, and paid channels bringing Steadily’s content to life in exciting and engaging ways. Act as the go-to internal resource for copywriting and content requests to support cross-functional marketing needs
• Build a content engine that creates demand: Find exciting and buzz-worthy ways to build reach and get people engaging with Steadily. From idea to execution, own an editorial calendar that drives our content strategy forward with both evergreen and timely content
• 360 Activation: Scale content across platforms through a lens of integrated marketing. Translate long-form written content into bite-size social-first assets, video storytelling, partner marketing, and more. Leverage multiple distribution and amplification channels to make each piece of content work hard to drive results
• Data-Driven Thought Leadership: Elevate Steadily as an authority in the space by transforming consumer insights, social listening, and data into timely, trend-forward content. Lead media outreach and partner amplification efforts to drive performance PR and secure coverage across online, offline, and broadcast channels by leveraging Steadily spokespeople
• Appeal to various audiences: Understand the nuances of our product thoroughly and find creative ways to communicate technical product details and key selling points to various audiences - whether direct-to-consumer, independent licensed insurance agents, or our external partner ecosystem
• Enforce Compliance: Become a landlord insurance expert and ensure all cross-channel content is factually accurate and compliant with Steadily brand guidelines, national and state-level insurance regulations, and marketing/advertising legal guidelines
• Performance Measurement & Optimization: Track, analyze, and optimize content performance across channels, using data-driven insights to continuously improve our content strategy and share key findings with stakeholders

• Equity in the company
• Employer healthcare contribution
• 401K
• Flexible Time Off
• Health (HSA or FSA), vision, and dental insurance
• Equipment provided
• Continued education opportunities

Total funding: $90.1m

Steadily is a platform that caters to landlords, offering them a convenient and efficient way to explore and purchase insurance products for their residential properties. By utilizing a digital approach, the company ensures that landlords have access to the most competitive rate available on the market, simplifying the insurance acquisition process.