Senior Paid Marketing Manager, Coinshares

• The role requires a balance of strategic thinking, campaign planning, creative input, and performance optimization
• Education: Degree in Marketing, Business, Communications or related field
• Experience: 6+ years in paid media/paid social/paid search with a proven track record of developing multi-market and multi-platform strategies. Experience managing teams and external partners (e.g. agencies, freelancers)
• Technical Skills: Strategic thinker with hands-on experience in campaign setup, management, and optimization. Strong analytical skills, able to translate performance data into actionable insights
• Industry Knowledge: Strong understanding of US and European media landscapes, particularly for financial products or regulated industries
• Additional Skills: Excellent communication and collaboration skills across functions (creative, product, design, compliance). Results-driven, proactive, and able to balance strategic planning with operational execution
• Language: Written and spoken English fluency required

Desirable

• Reporting to the Lead Marketing Manager, you will join our dynamic global marketing team driving growth across key markets
• We are seeking a Senior Paid Marketing Manager to lead the development and execution of our paid media strategy across key global markets
• This new role will drive awareness, education and acquisition campaigns targeting both retail investors and institutional investors
• The Senior Paid Marketing Manager will oversee multi-market strategies, manage internal and external resources, and ensure campaigns deliver measurable impact
• Define and own paid media strategies across the US, UK, Germany, Sweden, France, and Italy to meet both retail and institutional objectives
• Retail: generating awareness, education, and purchase intent for crypto ETPs
• Institutional: lead generation and nurturing, particularly in the US
• Design funnels and multi-channel campaigns tailored to target audiences. Collaborate with internal teams and external partners (agency, freelance, internal Paid Manager) to ensure successful execution
• Develop campaign angles and collaborate with Marketing & Design teams to craft compelling messages. Lead the creative briefing process and track asset production
• Monitor campaign delivery and ensure smooth execution across platforms. Manage testing initiatives (A/B tests for creatives, targeting, platforms, and formats) and results
• Performance & Optimization
• Provide weekly overviews with recommendations for optimization. Deliver strategic insights from campaign results to inform future targeting, platforms, formats, messaging, and creative direction
• Manage and guide external and internal paid resources to ensure alignment with goals and efficiency in execution