Director of Brand Narratives, Away
$150-175k
+ Equity Grant + Annual Company Performance Incentive Bonus Plan
More information about location
4+ days a week in office (Soho, NY)
Luggage for the modern traveller
Be an early applicant
Luggage for the modern traveller
501-1000 employees
Be an early applicant
$150-175k
+ Equity Grant + Annual Company Performance Incentive Bonus Plan
More information about location
4+ days a week in office (Soho, NY)
501-1000 employees
Company mission
To transform travel through products and stories that inspire people to get away more.
Role
Who you are
- You have a minimum of 8 years of experience in creative roles, with significant experience leading brand narratives at both an agency and a consumer brand; copy experience required
- You have proven experience leading integrated campaigns across multiple channels (digital, social, retail, content, and experiential)
- You’re equal parts conceptual thinker and hands-on creative leader, comfortable zooming out to define a platform and zooming in to refine the line
- You’re an exceptional writer with the ability to articulate brand voice, sentiment, and tone clearly
- You have a strong understanding of how product storytelling drives both brand equity and commercial impact
- You have experience managing and mentoring creative talent, fostering growth while maintaining high creative standards
- You’re a confident presenter and communicator, with experience presenting and influencing both senior stakeholders and cross-functional partners
- You have a deep appreciation for design, culture, travel, and storytelling craft
- You’re creative and innovative; you love to build great new things that are fresh and unique while staying on brand
- You’re agile, and motivated by a fast-paced and ever changing environment
- You’re passionate about transforming travel for all (but that’s a given!)
- Excited to join the team, but not sure you meet all of the qualifications? Please apply, we’d still love to hear from you
What the job involves
- We are hiring a Director, Brand Narratives to join our Creative team
- This position reports to the VP, Creative, and takes Away further by leading the development of powerful brand narratives that shape how the world sees and experiences us
- You’ll translate business and marketing strategy into emotionally resonant storytelling across campaigns, product launches, and evergreen brand moments; ensuring every customer touchpoint feels cohesive, elevated, and distinctly Away
- You’ll lead the development of evergreen and seasonal campaign messaging, translating business priorities into cohesive storytelling strategies that scale across campaigns, product launches, and always-on content
- You’ll architect and institutionalize Away’s brand narrative framework, creating scalable processes that empower global teams to execute with local relevance and speed
- You’ll evolve and protect Away’s brand voice and tone, championing clarity, confidence, and emotional resonance across all channels (paid, owned, earned, retail, and B2B/wholesale)
- You’ll work with the Merchandising and Design teams to sculpt product stories that translate features into meaning, bridging performance, design, and human connection
- You’ll drive cross-functional alignment between the Brand and Growth teams to ensure brand narratives directly influence both top-of-funnel acquisition and long-term retention strategies
- You’ll ensure creative excellence at every stage, from brief to execution, while maintaining a high standard of storytelling and narrative consistency
- You’ll anticipate market shifts and traveler sentiment to lead the long-term evolution of Away’s positioning, ensuring the brand remains a category leader
Application process
- Deadline to Apply: April 2, 2026 at 11:00 PM GMT+1
Our take
Away took on a market that was being ignored by everyone else - luggage - and it's had great success bringing innovation to a product that has been unchanged for decades. With simple touches like adding a mobile charging pack inside the suitcase, it has given luggage a huge overhaul. Over the years, Away has demonstrated resilience and adaptability, navigating industry challenges while continuing to evolve it product offering and customer experience.
With this in mind, the company has focused on strengthening its foundations, from refining its core collection to investing in team culture and expanding its retail footprint. Strategic partnerships with leading travel brands, including United Airlines, have further reinforced its relevance in the travel space, positioning Away as a design-led company continuing to grow alongside today's travellers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2020
$35m
LATE VC
May 2019
$100m
SERIES D
Total funding: $216m
Company benefits
- Equity & ownership: Be a part of our future through equity options, sharing in the upside of our business
- Paid time off: Find balance through our paid time off programs, including vacation and wellness time
- Health insurance: Take care of yourself and your family through our health insurance offerings
- Get Away in style: Build your travel uniform through discount codes, product stipends, and giveaways
Company HQ
SoHo, New York, NY
Leadership
Jessica Schinazi
(CEO)Jessica joined Away in 2024 as a President, moving into the role of CEO and Board Member in 2025. Prior to this, she spent 3 years at Dyson as an SVP of Business Development and Transformation (Americas) and as a President (Americas).
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