Senior Lifecycle Marketing Manager, LegalZoom

• Bachelor's degree in Marketing, Business, or related field or relevant experience
• Minimum of 5 years of experience in marketing, with at least 2 years of direct experience in lifecycle marketing
• Ability to prioritise and negotiate work effort to launch with other managers on the team and stakeholders
• Proficiency in marketing automation platforms, CRM systems, and analytics tools
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organisation
• Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies including recommending enhancements to existing programs
• Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously
• Knowledge of industry best practices, trends, and emerging technologies in lifecycle marketing
• Technical abilities in marketing platform automation technologies including building of email and SMS campaigns and artefacts
• Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes
• To succeed in this role you will be a team player who can collaborate across organisational lines to design campaigns that achieve business results while advocating for our customer and our surface channel health
• You will be skilled in understanding and making prioritisation trade-offs and making recommendations to balance speed with quality
• You will need to know how to use data analytics tools, such as Tableau and Thoughtspot, to not just view performance but to dive in across multiple views to derive the insights needed
• You will have designed lifecycle marketing campaigns in the past and have the technical skill needed to understand our database to follow the journey of your campaigns and audit them through to completion

• We are seeking an experienced, technical, and innovative Senior Lifecycle Marketing Manager to join a team of dynamic and talented Lifecycle Marketeers
• The ideal candidate will be a data-driven and technical marketeer who applies leading and emerging practices to create lifecycle marketing campaigns that directly influence key business drivers across a mix of acquisition, expansion, retention, and operational campaigns
• This role offers the opportunity to directly own the customer journey for your programs and to shape this journey across our email, SMS, and in-product channels as well as other future surface channels
• This role reports into the Group Manager, Lifecycle Marketing and is a part of the Lifecycle Marketing organisation
• As a Senior Lifecycle Marketing Manager on the campaign strategy team, you will be directly responsible for defining the audiences and messaging across our email and SMS surface channels for your assigned SMB, IP, and Consumer marketing programs
• You will actively design the end-to-end journey from campaign ideation through to customer acquisition, expansion, and retention and all operational touchpoints to support the customer through their journey
• You will be a partner to product managers, product marketing managers, performance marketing managers, partner marketing managers and creative copy teams among others in writing campaign briefs, deciding audience segment requirements and traits, designing the campaign messaging and journey, and reviewing mocked up email designs as you shepherd the campaign through the steps to launch
• You will own the success metrics for your campaigns and will regularly report on these metrics alongside other go-to-market teams and drive recommendations to improve including experimentation and upstream or downstream system or process changes
• You will be able to work with our Marketing Technology team—also part of the Lifecycle Marketing organisation—to implement your campaigns and will lead and perform QA, launch notifications, and ongoing reporting for campaign and channel health
• Strategy Development: Lead in the creation, implementation, and optimization of comprehensive lifecycle marketing strategies that encompass customer acquisition, expansion, and retention. Collaborate cross-functionally to align marketing initiatives with business objectives for each campaign
• Campaign Execution: Lead the development and execution of personalised and targeted marketing campaigns across various stages of the customer lifecycle. Utilise segmentation and data analysis to deliver relevant content, offers, and experiences that drive engagement and conversions. Design and build the campaign end-to-end and collaborate with product marketing on large GTM campaigns that coordinate across multiple teams.
• Customer Segmentation and Insights: Leverage customer data and insights to create actionable segments, personas, and behavioural profiles. Use these insights to tailor marketing strategies and optimize customer journeys for maximum impact
• Automation and Technology: Audit the build of lifecycle marketing campaigns and proactively create and maintain naming conventions across our technology and insights teams to ensure accurate and timely views of campaign performance
• Analytics and Reporting: Establish key performance indicators (KPIs) for lifecycle marketing campaigns and regularly analyse campaign results, providing actionable insights and recommendations for continuous improvement. Present findings to stakeholders and leadership
• Collaboration: Work closely with cross-functional teams, including Product, Sales, Customer Support, and Data Analytics, to align strategies, share insights, and ensure consistent messaging and customer experiences throughout the lifecycle

• Private healthcare
• Pension
• Eye care
• Discount legal fees
• Season ticket loan
• Cycle to work
• Fundraising match
• Life assurance
• Chill-out area
• Massages
• Office yoga
• Social events

Total funding: $111m

LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.