Senior Director of Social Media, Conde Nast
$150-180k
Office located in World Trade Center, NY
Global media company
Be an early applicant
Global media company
1001+ employees
Be an early applicant
$150-180k
Office located in World Trade Center, NY
1001+ employees
Company mission
To inform in new and compelling ways, creating beautiful, visually arresting moments that offer new perspectives, and new forms of self-expression.
Role
Who you are
- Along with a passion for creative editorial storytelling and attention to detail, the candidate must have in-depth social media experience and a proven history of growing social audiences
- The role is intended for someone who cares deeply about the important topics we cover, has strong writing skills, knowledge of analytical tools, and is enthusiastic about leading an agile team
- This person has an instinct for what’s on (and off) brand, has an eye for powerful visuals, understands how data can inform a smart social strategy, and is an expert at juggling multiple projects, managing deadlines, distilling social numbers into actionable insights, communicating to brand leadership on strategy and performance, and advocating for strong social content across the organization
- They must be a collaborator and leader, stretching across GQ’s edit, video, commercial, and other teams to produce results in traffic, revenue and audience growth
- Extensive experience in news publishing, ideally having worked on both editorial and audience development
- Professional experience creating and optimizing content for platforms including Facebook, Twitter, Instagram (including Reels and Threads), YouTube, Pinterest, TikTok, Twitch, and/or LinkedIn
- Professional experience with publishing and analytics tools like DashHudson, ListenFirst, Parse.ly, and Google Analytics
- Experience creating visual assets with Premiere, Photoshop, InDesign, and/or Illustrator
- Comfortable directing video and visual creation for social
- Experience driving and/or contributing to commerce strategy on social platforms with a strong POV on packaging, CTA, measurement, and optimization
- Experience managing teams
- Adept with GQ’s content, tone and voice
- Strong writing and communication skills, both in social copy and in presenting to leadership
- Strong editorial judgment
- Excellent organizational skills, focus, and attention to detail
What the job involves
- The Senior Director of Social Media for GQ is a creative and innovative media talent who leads our social team. A perfect candidate will understand how to use social media to develop multimedia storytelling that engages and informs GQ audiences across platforms, and will be developing sharp new ways to use emerging social tools and networks effectively
- The senior director will oversee the team's social media managers and freelancers, and is responsible for all of GQ’s output on social platforms. They should be comfortable both setting high-level strategies and digging into the daily process themselves by writing, editing and defining the visual direction of social content
- This person will work closely with GQ's global director of content strategy, its site director, its editors, reporters, and designers to create and optimize content for social platforms, using analytics-based strategies to increase audience engagement, social referrals, subscriptions, affiliate revenue and other business priorities
- They must lead all cross-functional work associated with content on GQ’s social channels, including collaborating with PR, video, commercial, art and design on all the ways social media is central to GQ’s continued success
- Take strategic ownership of GQ's social platforms, guiding high-level strategy and day-to-day content creation, copywriting, visual design and more to increase traffic, engagement, and views
- Manage a social calendar in collaboration with editorial, video, commercial, PR, and consumer marketing teams and create content that keep GQ’s social feeds humming with the latest from our worlds of culture and fashion
- Define a distinctive, balanced visual aesthetic for GQ’s social presence with original content and reach-driven visuals. Oversee planning and execution of GQ social video and images with a hands-on approach to visual direction and editing
- Lead the development of social content packages and social rollouts of editorial storytelling in partnership with editors, writers, video, talent and comms teams
- Collaborate with video producers to cover live events and GQ topics on social media, and develop social-first video franchises with the opportunity for audience growth, brand-building, and revenue
- Manage social media editors, helping them develop their skills and grow their careers
- Work with GQ's sales and marketing team on sponsorship opportunities in addition to the commerce team on driving audience shopping behaviors
- Report on content performance and present social insights and best practices. Adjust social strategy based on results
Application process
- If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile
Our take
Condé Nast is a global media company responsible for producing print, digital, video and social brands. These include Vogue, GQ, The New Yorker, Vanity Fair, and Architectural Digest. The company now operates in over 32 markets and has ventured out with entertainment and education divisions.
With the decline in printed media, Condé Nast has held its market-leading position by recognising that it is no longer just a ‘magazine company’. Millions more consumers interact with its digital and social content over those who read the magazines. Not only does it now prioritise its digital content but to account for the collapse of print advertising, Condé Nast moved titles behind online paywalls.
Targeting future growth, Condé Nast in 2022 appointed a strategy and corporate development role to seek out new opportunities, and has placed great efforts into building its entertainment division. Recently, the company has had to lay off a number of its staff and undergo some restructuring, but it is doubtful this will have a major effect on its operations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Domestic Partner Benefit Extensions
- Free Mental Health Services
- Assistance in Refinancing Student Loans
- Long-term Remote Work Pilot
- Extended Bereavement leave
- Extended Parental Leave
- Added Adoption Financial Support
Company values
- Creativity
- Passion
- Innovation
- Empowerment
- Collaboration
- Integrity
Company HQ
World Trade Center, New York, NY
Articles
Leadership
Roger Lynch
(CEO, not founder)Previously served as President and CEO for Pandora, CEO for Sling TV, EVP of Advanced Technologies for DISH Network and EchoStar Corporation, and Chairman and CEO for Video Networks International LTD.
Salary benchmarks
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Diversity, Equity & Inclusion at Conde Nast
- Diversity Data Collection - As we assess our diversity and inclusion policies and processes to determine where we need to focus our efforts, we have asked U.S. employees to update and provide diversity data about themselves voluntarily. We plan to use this data to strengthen our recruitment, progression and retention efforts around the globe
- Employee Resource Groups (ERGs) - Employee Resource Groups play an important part in building an inclusive culture that celebrates our employees diversity. Currently, there are five ERGs in the U.S.: The Women’s Network, Pride (LGBTQ+), ACN (Asian American), Conexión (Hispanic/LatinX) and NOIR (Black)
- Inclusion Training - Mandatory inclusion training program was launched in 2020 in the U.S. and has now been delivered to all of our markets around the globe
- 2020 Global D&I Report - Our inaugural D&I Report was released last year to best capture our efforts through the first part of 2020. It will be updated with our entire year’s D&I achievements and will include many insights from our global markets
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