Vice President of Marketing, Arcadia

• The ideal candidate is a leader of leaders who thrives on cross-functional collaboration, excels at driving operational excellence, and possesses a forward-thinking mindset capable of integrating AI to transform marketing workflows
• Proven Executive Leadership: 10+ years of marketing experience with significant time spent leading multi-disciplinary marketing teams (Brand, Product Marketing, Demand Gen, Operations) within a high-growth B2B enterprise SaaS or technology platform
• Scale & Vision: Demonstrated success managing a 2-3 year strategic planning horizon and driving consistent pipeline execution through direct reports
• Enterprise Acumen: Strong experience targeting Fortune 2000 companies, with a deep understanding of complex enterprise buyer journeys and procurement lifecycles
• AI & Technical Literacy: A proven track record of identifying and integrating AI-assisted technologies or advanced data integrations to scale marketing workflows and maximize ROI
• People First Leadership: Exceptional capability to coach, mentor, and build a culture of continuous feedback and high engagement across remote-first teams
• Exceptional Collaboration: Adept at synthesizing varied perspectives and building strong operational bridges with Sales, Product, and Finance executives

Desirable

• We are seeking a visionary, strategic, and growth-oriented Vice President, Marketing to join the Commercial team
• This individual will oversee and hold ultimate accountability for Arcadia’s global marketing function, driving brand authority, demand generation, and product positioning for our enterprise enterprise solutions
• You will work hand-in-hand with our C-level executives to scale our market presence and execute a long-term strategic vision
• Own the brand and category narrative. Build the company into the category-defining name in its market, with positioning and a story that compounds enterprise value and resonates with customers, partners, and future acquirers
• Build a scalable, accountable demand engine. Stand up a predictable marketing-sourced pipeline across both the direct enterprise and indirect/partner motions, with clean attribution from spend to pipeline to bookings and ARR
• Lead product marketing and positioning. Sharpen messaging, packaging, and competitive differentiation across the platform and solutions, reinforcing the shift toward high-margin recurring revenue
• Tie marketing to the financial story. Own marketing's contribution to CAC, payback, sales efficiency, and net revenue retention — instrumenting the funnel so growth is repeatable and defensible in diligence
• Scale and develop the marketing organization. Recruit, structure, and lead a high-performing team across brand, product marketing, demand generation, corporate communications, and marketing operations as headcount and complexity grow
• Elevate the company's external profile. Lead PR and thought leadership to build credibility with customers,, the market, and strategic partners - drive thoughtful evolution of the brand’s voice and positioning through published articles and curated events
• Operate as a go-to-market leader. Align tightly with Sales, Partnerships, and Product across a single revenue lifecycle — drive demand generation and partner to reinforce the customer journey with Customer Success leadership
• Functional Ownership & Strategy: Define, oversee, and execute Arcadia's holistic marketing strategy, ensuring complete alignment with our broader business direction and commercial growth goals
• Marketing Modernization: Serve as a Strategic Integrator by identifying high-level opportunities for AI to optimize marketing department operations, collaborating with technical teams to deploy robust AI solutions and automated workflows
• Operational Excellence: Set and drive the bar for operational excellence across the marketing organization, working closely with the CCO and executive team to proactively identify growth opportunities and dismantle roadblocks
• Cross-Functional Synergy: Act as a key influencer and bridge-builder across the company, establishing clear performance expectations between marketing, sales, product, and operations
• Cultural Leadership: Model and champion a healthy culture of feedback within the marketing function and across the broader organization, taking responsibility for the overall cultural health of your teams
• Strategic Communication: Translate complex company strategies and the "why" behind business decisions into clear, inspiring messages for your team, while training mid-level marketing leaders to do the same