Senior Content Associate, Betterment
Lifecycle Marketing
$94.5-110k
+ Equity
More information about location
4-5 days a week in office
Automated investing & financial planning
Open for applications
Automated investing & financial planning
501-1000 employees
Open for applications
$94.5-110k
+ Equity
More information about location
4-5 days a week in office
501-1000 employees
Company mission
To empower people to build wealth with confidence and ease.
Role
Who you are
- 3+ years of experience in content marketing, lifecycle marketing, or editorial, with a degree in marketing, PR, English, finance, or a related field
- Strong editorial instincts: You understand the nuances of language and why every word, in its particular place, matters. You can pick up a brand voice and flex it for different audiences. Your work is equally as compelling as it is compliant, and you are comfortable working within a regulated industry
- Cross-functional thinking: You’re a marketer, a brand strategist, a writer, and an editor. You can take insights and turn them into high-impact marketing
- Fluency with AI writing tools: You already use them, and you have opinions about when they help and when they don’t
- Working knowledge of AEO/GEO: You’re an early adopter of the new world of LLM discoverability, and you’re comfortable reviewing analytics and writing with performance in mind
- Drive: You can handle multiple projects at once and have the initiative to see them forward in collaboration with various partners
- Experience in or passion for financial services: You understand personal finance products, their purposes, and their benefits, and you can make them feel accessible to anyone
What the job involves
- As a Senior Content Associate, you’ll start every project with a deep understanding of insights: customer personas, needs, behaviors, data. With this foundation, you'll write, edit, and shape high-impact content across our customer lifecycle channels: email, content cards, push, in-app, social, and more
- You'll also contribute editorial and social content to our blog and owned channels, with an eye toward visibility in AI-driven discovery (AEO/GEO)
- You're a strong writer, but you're also a brand expert and a sharp editor. The judgment you bring to your work is the job
- Reporting to the Senior Director, Content and Narrative Strategy, you’ll be at the forefront of using AI tools — including custom, in-house agents — to scale your output. Not slop (never slop!) but customer-centric, brand-fluent messaging that helps drive engagement and results
- Produce lifecycle and customer marketing content in close collaboration with product marketing, CRM, social, design, comms, and compliance. Your campaigns will be driven by specific audience segments and the products that fit them
- Develop content at scale, bringing brand voice, editorial judgment, and an eye for compliance to every output, while using AI as a force multiplier
- Build scalable systems (ex: copy banks, variant libraries, templates) that improve speed and consistency
- Write editorial and social content for our owned channels, specifically structured for AEO/GEO citability
- Contribute to the evolution of our AI workflows, flagging where our custom agents, tools, and processes can be improved and working to build new solutions
Application process
- We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues
- In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment
- Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions
- On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision
- Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process
- We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!
Our take
Betterment is an app-based investment platform that provides personal finance data and guidance to retail users through a range of real-world data and AI analytics to deliver investment advice to customers.
The company has become the largest independent digital investment advisor in the U.S. Having expanded its 401k business, Betterment has entered the world of Crypto, partnering with Gemini to offer customized crypto portfolios and its "Crypto Investing by Betterment" platform.
Betterment has a wealth of competition in this increasingly crowded space. Other robo advisors offering similar services include Moneyfarm, Wealth Simple, M1 Finance and Personal Capital. Going forward, Betterment hopes to further distance itself from rivals as it further innovates its platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$60m
SERIES F
Jul 2017
$70m
SERIES E
Total funding: $335m
Company benefits
- Compensation & Ownership: Competitive, benchmarked salary. Equity for everyone, including new hire, performance, and refresher grants.
- Retirement: 401(k) match from day one, including Student loan matching. Zero management fees.
- Health & Wellbeing: Comprehensive medical, dental, and vision coverage. One Medical membership. Fertility and LGBTQIA+ transition support.
- Time Away: Flexible time off. Paid parental leave for all parents. Four-week sabbatical in year six.
- In-Office Culture & Flexibility: An in-person, collaborative culture, with no required office days during the summer and winter holidays.
- Growth & Development: Free Coaching for everyone and continuous development.
- Community & Care: Chef lunches, guest speakers, company gatherings, heritage celebrations, and seven Employee Resource Groups.
- Employee Support: Dedicated benefits advocate and EAP access.
Company HQ
Chelsea, New York, NY
Leadership
Sarah Kirshbaum Levy
(CEO)Prior to joining Betterment in 2020, Sarah served as the COO for Viacom Media Networks.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 29 more jobs at Betterment