Associate Manager of Social Media, Conde Nast
Conde Nast Traveler
$71.5-77k
Office located in World Trade Center, NY
Global media company
Be an early applicant
Global media company
1001+ employees
Be an early applicant
$71.5-77k
Office located in World Trade Center, NY
1001+ employees
Company mission
To inform in new and compelling ways, creating beautiful, visually arresting moments that offer new perspectives, and new forms of self-expression.
Role
Who you are
- This role is intended for someone with strong content creation skills: sharp copywriting, a deep understanding of on-brand visuals that work for social, and enthusiasm for capturing on-the-ground video content and delivering quick-turnaround projects
- An ideal candidate is “chronically online” —and will understand how to use social media to develop, engage, and inform audiences across platforms, be aware of emerging channels, ahead of social media trends, and use critical thinking to determine how CNT US can partake in them effectively
- A general knowledge of and passion for travel is essential
- Experienced social media professional
- Professional experience creating and optimizing content for platforms like Facebook, X, Instagram, YouTube, Pinterest, TikTok, WhatsApp and LinkedIn
- Strong editorial judgment; Excellent organizational skills, focus, and attention to detail
- Professional experience with social publishing and listening tools like SocialFlow, Dash Hudson, Parsely, Google Analytics, CrowdTangle
- Ability to hit key social and engagement metrics
- Ability to spot consumer trends and behavior through social listening; ability to build campaigns through social data
- Ability to manage stakeholders at very senior levels across different business functions
- Passion for emerging social platforms
- Experience using editing tools like InDesign/Photoshop/Premiere/Canva is a plus
- Must complete a social edit test
What the job involves
- The Associate Social Media Manager for Condé Nast Traveler US is a creative and innovative media talent on our global audience development, social, and analytics team
- In addition to content creation and daily posting, this role will work closely with other social and audience development team members to develop and execute a social strategy across platforms (including TikTok, Facebook, Instagram, Pinterest, and emerging channels), and regularly report on performance, delivering actions and insights
- This person will work closely with—and report directly to—the Global Associate Director of Social for CNT
- They will work extremely closely with the US editorial team and global social team (along with analysts, editors, reporters, and designers) to bring the brand to life across Traveler’s social platforms
- Take ownership of CNT US social platforms, guiding strategy, execution, and day-to-day optimizations to increase traffic, engagement, and other core KPIs
- Collaborate with editors, video, PR, and designers to develop content packages and rollout strategies that are optimized for social media
- Work in partnership with audience development to continually improve how social media drives traffic and loyalty; Brainstorm new ideas and plan rollout strategies for testing with the audience development and editorial teams
- Work with data analyst to report on regular progress and learnings; Adjust social strategy according to KPI pacing and report on wins and areas of opportunity
- Develop relationships with social managers at other Condé Nast brands to feedback learnings to social media team leads
- Work with Condé’s sales and marketing team on sponsorship opportunities in addition to the commerce team on new activations and testing
- Foster and maintain relationships with internal and external content partners, including day-to-day management of partnerships, from pitching articles to cross-posting content
Our take
Condé Nast is a global media company responsible for producing print, digital, video and social brands. These include Vogue, GQ, The New Yorker, Vanity Fair, and Architectural Digest. The company now operates in over 32 markets and has ventured out with entertainment and education divisions.
With the decline in printed media, Condé Nast has held its market-leading position by recognising that it is no longer just a ‘magazine company’. Millions more consumers interact with its digital and social content over those who read the magazines. Not only does it now prioritise its digital content but to account for the collapse of print advertising, Condé Nast moved titles behind online paywalls.
Targeting future growth, Condé Nast in 2022 appointed a strategy and corporate development role to seek out new opportunities, and has placed great efforts into building its entertainment division. Recently, the company has had to lay off a number of its staff and undergo some restructuring, but it is doubtful this will have a major effect on its operations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company benefits
- Domestic Partner Benefit Extensions
- Free Mental Health Services
- Assistance in Refinancing Student Loans
- Long-term Remote Work Pilot
- Extended Bereavement leave
- Extended Parental Leave
- Added Adoption Financial Support
Company HQ
World Trade Center, New York, NY
Leadership
Roger Lynch
(CEO, not founder)Previously served as President and CEO for Pandora, CEO for Sling TV, EVP of Advanced Technologies for DISH Network and EchoStar Corporation, and Chairman and CEO for Video Networks International LTD.
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