Field Marketing Coordinator, Vanta

• 4-7 years of experience in field marketing, event marketing, or demand generation in B2B SaaS or technology
• Strong understanding of Commercial, Enterprise, and Strategic sales segments, including how marketing programs differ across deal sizes, sales cycles, and stakeholder complexity
• Proven track record of driving pipeline and revenue through field programs—not just executing events
• Experience owning regional or segment-level marketing strategy and partnering closely with Sales leadership
• Strong project management skills with the ability to manage multiple programs, stakeholders, and timelines simultaneously
• Data-driven mindset with experience measuring program performance and optimizing for ROI
• Excellent cross-functional collaboration and communication skills
• High ownership and bias for action—you operate independently and drive initiatives forward
• Strategic thinking—you connect programs to pipeline, revenue, and broader business goals
• Willingness to travel (~20–30%) to support regional programs

Desirable

• As a Field Marketing Coordinator at Vanta, you'll be the operational backbone driving our field marketing programs from concept to execution, ensuring every event and activation runs seamlessly while directly supporting pipeline generation goals
• Vanta's Field Marketing team builds brand awareness and generates demand through strategic in-person and virtual events, regional programs, and executive experiences. We create meaningful touchpoints that connect security and compliance decision-makers with Vanta's solutions
• In this role, you'll own the end-to-end logistics and execution of regional field events while partnering closely with Sales and SDR teams to drive registrations, capture leads, and support follow-up. You'll be essential to scaling our field presence as we grow our upmarket business
• Own end-to-end planning and execution of regional field events including conferences, trade shows, regional roadshows, executive roundtables, and customer appreciation events
• Lead event logistics including venue selection, vendor negotiation, budget management, staffing, shipping, AV/tech coordination, and on-site execution
• Research and evaluate high-impact event and sponsorship opportunities aligned with Vanta's target accounts (ICP) and regional sales priorities
• Develop event themes, messaging, and programming that resonate with security, compliance, and IT decision-makers
• Serve as on-site event lead, ensuring flawless execution and serving as primary problem-solver
• Partner closely with Sales and SDR leadership to align field marketing with pipeline goals and account-based strategies
• Coordinate pre-event outreach campaigns to drive registrations and meetings with target accounts
• Ensure seamless lead capture, routing, and follow-up processes for all events
• Brief sales teams on event attendees, talking points, and follow-up priorities
• Support post-event nurture campaigns in collaboration with Demand Generation
• Manage sourcing, inventory, and distribution of swag, branded materials, and executive gifts for events and ABM programs
• Ensure Vanta's booth presence and brand experience stands out at every activation
• Coordinate shipping logistics for materials to events, vendors, and prospects
• Build and maintain vendor relationships for swag, printing, and event production
• Track and report on event KPIs including attendance, pipeline generated, conversion rates, and ROI
• Analyze lead quality and work with Sales to refine targeting and messaging
• Maintain event playbooks, vendor databases, and post-event retrospectives
• Use data and insights to continuously improve field marketing performance and efficiency