Marketing Automation & Operations Manager, Mimecast
$104-156k
Office located in Lexington, MA
Cloud cybersecurity services
Open for applications
Cloud cybersecurity services
1001+ employees
Open for applications
$104-156k
Office located in Lexington, MA
1001+ employees
Company mission
To stop bad things from happening to good organisations.
Role
Who you are
- BA/BS in Business, Marketing, or a related field
- 5+ years of experience in marketing automation and operations, with significant expertise in Marketo (Marketo Certified Expert required)
- Hands-on experience managing and integrating MarTech tools such as Salesforce, 6Sense, Sendoso, Salesloft, and Zoom
- Proven success in a B2B marketing environment, with a focus on demand generation, pipeline acceleration, and customer retention
- Marketo Certified Expert (MCE) certification required
- Familiarity with HTML and CSS for email and landing page customization
- Experience with reporting tools and workflow management platforms (e.g., JIRA or similar)
- Strong strategic thinking and problem-solving abilities
- Data-driven mindset with the ability to analyze campaign performance and provide actionable insights
- Ability to design and implement scalable processes and workflows
- Exceptional written and verbal communication skills, including the ability to write and edit persuasive email copy
- Strong interpersonal skills and the ability to work effectively with cross-functional teams
- Flexible and proactive, with the ability to manage multiple projects in a fast-paced environment
- Self-starter with a systematic approach to solving problems and driving results
What the job involves
- We are seeking a Marketing Automation & Operations Manager to join our team and lead the execution, optimization, and continuous improvement of our marketing campaigns and technology stack
- This individual will serve as both a strategic advisor and a hands-on expert, with deep experience in marketing automation (Marketo) and the ability to integrate and manage a variety of MarTech solutions
- Marketing Operations Leadership: Develop and implement scalable marketing operations processes to support global campaigns, ensuring alignment with business goals and marketing strategies
- Campaign Execution & Optimization: Own the end-to-end campaign development process, including program template creation, email and landing page development (HTML coding as needed), testing, deployment, and performance analysis
- MarTech Integration & Management: Oversee the integration and optimization of MarTech solutions, including Marketo and tools such as Salesforce, 6Sense, Sendoso, Salesloft, Zoom, and others. Identify opportunities to streamline workflows and enhance system performance
- Email Marketing Expertise: Design and execute email marketing strategies aligned with best practices, focusing on segmentation, personalization, and engagement. Write or edit email copy to maximize impact and drive results
- Data Management & Segmentation: Manage audience segmentation strategies using demographic, firmographic, and behavioral data. Translate Salesforce reports into actionable insights and Marketo smart lists
- Analytics & Reporting: Build and maintain dashboards that measure campaign and operational performance. Provide actionable insights to inform strategy and optimize marketing efforts
- Cross-Functional Collaboration: Partner with global marketing, field marketing, digital teams, and business systems to align on campaign goals, timelines, and deliverables. Act as the go-to resource for marketing automation and operations expertise
- Process Design & Workflow Optimization: Create efficient workflows to manage campaign requests, establish timelines and SLAs, and provide visibility into audience communications at any given time
- Continuous Improvement: Stay up to date on marketing operations trends and best practices. Identify and implement new tools, processes, and strategies to improve efficiency and scalability
Our take
Mimecast’s next-gen cloud-based security, archiving, and continuity services provide comprehensive risk management in a fully integrated solution, protecting over 40,000 customers worldwide and blocking 162+ million threats. With its adaptable platform, Mimecast focuses on developing capabilities to meet increasing risks and forming strategic partnerships.
Following its acquisition by Permira, Mimecast has expanded globally, reaching more countries throughout 2023. Recently, Mimecast acquired Elevate Security, enhancing its offerings with insights into human behaviours and risks. Elevate Security's platform flags high-risk individuals with a precision risk scoring algorithm, complementing Mimecast’s Awareness Training for targeted intervention and training.
Since 2003, Mimecast has empowered customers to mitigate risks and manage complexities in a threat landscape driven by cyberattacks and human error. Mimecast’s advanced solutions in threat detection, brand protection, and data retention enable organisations to work protected.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2012
$62m
SERIES C
Jan 2010
$21m
SERIES B
Total funding: $88.7m
Company benefits
- Your finances and your future: - Pension - Communication Allowance - Employee Referral
- Your health: - Mediclaim - Insurance Coverage - Meal Coupons - Virtual Therapy Services
- Your life and your family: - Casual Leave - Flexible working - Family Leave - Long Service Leave - Employee Assistance Program
- Your community: - Volunteer Days - Gift Matching
Company HQ
City of London, London, UK
Leadership
Peter Bauer
(Member of the Board of Directors and Co-founder)Former Managing Director of FAB Technology (Co-Founder) and Idion Solutions Cape Town. Was the CEO of Mimecast between 2003 and 2024.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 18 more jobs at Mimecast