Senior Marketing Manager, Genius Sports
Sportsbook
2+ days a week in office
Sports data & technology company
Job no longer available
Sports data & technology company
1001+ employees
Job no longer available
2+ days a week in office
1001+ employees
Company mission
To be the must-have digital technology partner for all leagues, sports content distributors, sportsbooks, and brands.
Role
Who you are
- 7+ years’ marketing experience, ideally within sports betting, iGaming or sports
- Experience with B2B lead generation, funnel marketing and CRM
- Experience using Salesforce and Pardot is a plus
- Understanding of paid media and events marketing
- Strong short and long-form copywriting skills
- Brilliant communication, both verbally and written
- Bachelor’s degree or higher
What the job involves
- We’re looking for an ambitious Senior Marketing Manager to join our fast-growing marketing team. You will be someone with a passion for B2B marketing and an equal passion for sports or sports betting, responsible for managing the day-to-day marketing strategy for our sports betting business
- Reporting to the Head of Marketing, you will work closely with the wider Marketing and Commercial functions to unlock new business opportunities and existing customer value through stand-out marketing, plan and execute regional campaigns, lead on the creation of sales enablement and much more
- This is an all-around B2B marketing role, perfect for a self-starter looking to bring ideas and take ownership. You’ll be a results-driven marketer with a commercial mind, ready to put their stamp on output ranging from key event exhibitions to CRM marketing, paid media and social media
- Manage the day-to-day marketing for Genius Sports’ sports betting business, generating new commercial opportunities and maximising existing customer value
- Plan and execute regional lead generation (new business) campaigns in key growth markets including LatAm and Africa
- Work closely with the SDR function to increase the quality of inbound sportsbook opportunities
- Manage our participation in multiple industry and proprietary events throughout the year, including managing contract negotiation, briefing speakers, designing exhibition stands, merchandise and more
- Working closely with Product Marketing, take a lead on bringing our sportsbook solutions to market and maximising demand among new and existing customers
- Create and regularly update product and sales documents such as presentation decks, the company website, sales brochures, infographics, product videos and internal resources
- Write on-brand copywriting across multiple touch points, from print adverts to social posts and email marketing and web landing pages
- Nurture strategic partnerships with the media and press to maintain brand position and media placement
- Develop the CRM calendar and customer communications for the sports betting audience
Salary benchmarks
Our take
Genius Sports is a sports data and technology provider that acquires precise data about worldwide sports events. It then delivers data in the form of video streaming and integrity services to the sports, betting, and media ecosystem in order to empower them to create unique fan experiences.
The company differentiates itself through the fact that it has exclusive rights to access the official data of its over 240,000 covered events, being the official provider of critical data about these events. Since launching they have become the trusted partner of organisations such as the NFL, NBA, FIFA, EPL and NASCAR.
Genius Sports operates in a competitive field, with the likes of Sportradar and Stats Perform. However, the company's range of strategic acquisitions, partnerships, dMY Technology Group merger, and its impressive NYSE valuation have further increased its stake in this competitive industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (1 round)
Oct 2015
$13.2m
GROWTH EQUITY VC
Total funding: $13.2m
Company benefits
- Annual leave allowance
- Skills training
- Fitness & wellbeing programme
- Work from home opportunities
- Health insurance
- Workcation (1 month working from anywhere worldwide)
- Volunteer Day
- World Mental Health Day off
- Christmas-New Year off
Company HQ
Soho, London, UK
Leadership
Mark Locke
(CEO)Under Mark’s leadership, Genius has grown exponentially to become one of the world’s largest sports data and technology companies.
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