Social Media Marketing Specialist, Doctor Care Anywhere
£30k
Online GP platform and app
Be an early applicant
Online GP platform and app
201-500 employees
Be an early applicant
£30k
201-500 employees
Company mission
To make healthcare transparent.
Role
Who you are
- An outgoing, creative thinker with at least two years’ experience in a Social Media and Content role
- Deep understanding of social platforms like LinkedIn, Instagram, Facebook, TikTok, and YouTube, and how to tailor strategy for each
- Proven ability to craft engaging thought leadership content specifically for LinkedIn
- Skilled in design and editing, with a particular focus on video content
- A strong copywriter who can adapt tone of voice based on brand and platform
- Passionate about brainstorming and developing engaging, creative content ideas
- Confident in building relationships and working collaboratively with colleagues
- Excellent verbal and written communication, with a sharp eye for detail
- Able to manage multiple projects simultaneously and effectively prioritise tasks
- Proficient in Photoshop and Premiere Pro
- Familiarity with tools like Hootsuite and Google Analytics is a plus
What the job involves
- We’re looking for a vibrant and dynamic Social Media Specialist to take our online healthcare service to the next level
- Your keen eye and visual talent will also be put to good use creating engaging visuals, including videos, animations, imagery, content for use across our social channels
- You’ll also have a way with words, creating expressive and engaging social posts and taking this talent to help support the copy needs for the wider Marketing Team and business
- Manage our social media channels through our Social Media Management platform
- Ideate and create high quality social content, including photos, videos and designs to develop brand reach and engagement
- Continually develop and expand the social presence of DCA
- Monitor, analyse and report on social performance using relevant platform data to provide insights and develop strategic recommendations
- Create and update website content pages using our content management system
- Conduct keyword research, listening tools and competitor analysis to identify gaps and opportunities to create content
- Support with copywriting, and design tasks, as required, including brochureware updates, journey updates, customer portals, FAQ
- Manage the content approval process, including internal and external stakeholders
- Support internal department with marketing requests such as copywriting and design requests
- Create paid adverts via Facebook and Linkedin
Application process
- Application Deadline: Midday Friday 4th April (We may close the advertisement early if we receive a sufficient number of applications)
Salary benchmarks
Our take
There are mixed opinions about virtual GP services and various ideas around what can and can’t be treated virtually. In recent years, the growth of online doctoring services has exceeded what we probably thought possible. Many are not signed up to an in-person GP anymore and rely on apps like Babylon Health, or Doctor Care Anywhere, an online healthcare platform and application.
Founded in 2013, the company not only offers services to individuals, but companies are also able to sign up employees, which further expands the company’s reach and exposure. The company launched a mental health programme proposition in 2021, highlighting the ongoing work the practice does alongside its day-to-day appointments and referrals.
Having a well-established partnership with AXA Healthcare, the company has just acquired a loan of $15.6 million from the company. This has been said to further tie Doctor Care Anywhere with AXA but also highlights the trust in which the company has for them. This loan will be used to develop more innovative healthcare pathways and it's exciting to see how the company continues to pioneer initiatives in the healthcare system.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (1 round)
Jun 2020
$15.9m
CONVERTIBLE
Total funding: $15.9m
Company benefits
- Free Private Medical Insurance (savings on vision and dental care plus 40% off Nuffield Health gym membership)
- Doctor Care Anywhere subscription for you + 5 members of your friends or family
- Company bonus
- 25 days holiday + bank holidays
- 4 x charity days a year
- Birthday Day Off!
- Enhanced Maternity and Paternity pay
- Life Assurance
- Bike2Work scheme
- Cross-team collaboration opportunities in an autonomous environment
- Remote / Flexible Working with contribution towards home set up and your laptop provided
- Range of Development opportunities including learning and progression
- Pool Table, PlayStation and karaoke machine
Company HQ
Temple, London, UK
Leadership
Bayju Thakar
(CEO)Previously Management Consultant at McKinsey & Company has recently become CEO EMEA of Prenetics.
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