Vice President of Product Marketing, ReversingLabs
$210-224k
+ Bonus, and equity
Threat intelligence solution
Be an early applicant
Threat intelligence solution
201-500 employees
Be an early applicant
$210-224k
+ Bonus, and equity
201-500 employees
Company mission
To analyze and secure every enterprise software package, container and file, at the speed of business.
Role
Who you are
- 15+ years of experience in product marketing and related marketing functions in the cybersecurity industry, preferably within the software supply chain security or threat intelligence space
- Combination of public company and VC-backed startup experience is a plus
- Track record in building new categories and or pivoting categories
- Deep understanding of the security market and competitive landscape
- Experience building trusted relationships with executive sponsors and end users
- Technical background or clear understanding of a product lifecycle
- Bachelor’s degree in computer science, marketing, business, or related area; MBA is a plus
- Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications
- Strong verbal and communication skills, with the ability to create strong messaging, presentations, and web experiences
- Significant experience and a proven track record in taking ownership and delivering results in a fast-paced and dynamic business environment are required. A can-do attitude and getting things done are a must
- Self-motivated
- Demonstrated experience managing projects across functional teams, including engineering, design, marketing, and operations
- Experience with analyst relations
- Uses data to measure results and inform decision making and strategy development
- This position will be based in the United States
- Ability to travel 30% of the year
- Communicates and influences - Clearly communicates information and ideas to individuals and teams in an articulate, focused, and compelling way
- Willing to offer intellectual mindshare. Executive presence and mindset, with the ability to roll up sleeves when necessary
- Excellent communication skills, able to present, negotiate and influence at C-level. Exceptional networking, relationships building and influencing skills
- Analytical and instinctual - Compares information from multiple sources to identify core issues. Uses data to make decisions but also understands that instinct plays a part in innovating. Always uses good common sense
- Business acumen - Deep understanding of the cyber security market, SaaS products, and experience driving revenue in a product marketing organization with the ability to draw from personal experience to make recommendations
- Builds and maintains high performing teams - Attracts, develops, engages and retains talented team members by creating an environment where people can realize their full potential
What the job involves
- We are on the hunt for a VP of Product Marketing with rich expertise in cybersecurity - specifically with a background in malware analysis and threat intelligence, and/or Application Security (AppSec) and software development lifecycle (SDLC), particularly in AST, SCA, or SAST
- The VP of Product Marketing will be an experienced executive responsible for designing, planning, implementing, and managing the overall product marketing strategy
- In addition to a solid understanding of the cybersecurity domains RL plays in, the role will define RL’s positioning, messaging, and competitive differentiation
- This role will be essential in building a product marketing department focused on accelerating go-to-market clarity to drive differentiation and growth
- The ideal candidate is a seasoned marketing leader with experience in high-growth organizations and in building efficient, scalable, and profitable, rocket-ship growth
- A track record in defining new market categories and supporting the development of multi-touch, targeted marketing campaign strategies demand generation teams is a must
- The ideal candidate will have a deep technical understanding of cybersecurity technologies, customer pain points, and marketing messaging, as well as a proven track record of producing industry, product, and technical messaging and content that effectively communicates the value and benefits of RL’s technology and solutions to customers and prospects
- This role will report to the CMO
- Develop and manage RL’s core use case messaging and positioning, as well as manage the Product Marketing team
- Implement and manage cross-functional processes supporting messaging and campaign strategy development and new product introduction engagement, including sales enablement and sales support
- Manage the marketing product launch process, including acting as an evangelist for new product capabilities
- Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities
- Day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation
- Develop and curate strong and pointed messaging, campaign, and sales enablement assets including presentations, videos, demos, solution maps, white papers, data sheets for learning purposes
- Educate the market about RL’s value offerings through multiple collateral such as demos, white-papers, workshops, presentations, and technical blogs, driving views of that content,
- Assist with the RL customer reference program to engage our customers and to showcase customer success and value realization achieved using RL
- Work closely with Demand Generation, Field Marketing, Channel Marketing, Sales Enablement, Sales, and RL executives
- Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally
- Manage and expand RL’s industry analyst program to advance the understanding and inclusion of RL’s offerings in their research and reports
Our take
In the world of cybersecurity, a good offense makes for a good defense. Active malware detection programs can greatly improve threat detection and elimination, saving time and money. ReversingLabs offers unprecedented threat detection and analysis to combat the latest intelligent cyber attacks.
ReversingLabs' active decomposition technology allows a full-scale analysis of all incoming content to identify any potential threats. Users can verify software supply chain, hunt malware threats continuously, and prevent phishing and email attacks. The company's approach to actively combating malware attacks has attracted a variety of big-name customers including Cisco, JPMorgan and Motorola.
ReversingLabs has garnered impressive amounts of funding to date, allowing it to advance within the rapidly growing cybersecurity market. With the cybersecurity industry needing to accommodate limited security budgets while providing scalable, agile and efficient security features, ReversingLabs joins competitors TDi Technologies, Claroty and Lastline in developing effective, future-proof platforms.
Freddie
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$56m
SERIES B
Apr 2020
$10m
SERIES A
Total funding: $91m
Company benefits
- Paid vacation and sick leave
- On-the-job training, tech talks, personal training and development
- Flexible work schedule
- Free snacks and beverages
- Commuter benefits
- Employee referral bonus program
- Company events & activities
- Medical with deductible reimbursements
- Employer paid dental, vision, disability & life insurance
- 401k
- Flexible Spending Accounts (health & dependent)
- Quarterly (3 day) Wellness Weekends
- Pet insurance
- Opportunities for advancement
- Innovative and collaborative work environment
Company HQ
Kendall Square, Cambridge, MA
Leadership
Mario Vuksan
(Founder & CEO)Mario worked as a Software Engineer for 4 years before spending almost 5 years at Groove Networks. They spent over 3 years at Bit9, leaving their Director of Research position in December 2008 to found ReversingLabs the following month.
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