Director of Marketing, LotusFlare
Telecoms SaaS and Global Connectivity Platform
Some travel required
Office located in Santa Clara, CA
Cloud-native digital commerce
Open for applications
Cloud-native digital commerce
201-500 employees
Open for applications
Some travel required
Office located in Santa Clara, CA
201-500 employees
Company mission
To design, build and continuously advance a digital commerce and monetization platform that simplifies technology and customer experience to deliver valuable outcomes to enterprises.
Role
Who you are
- A passion for navigating ambiguity, driving clarity, influencing, and potentially managing a team
- Demonstrable expertise in all areas of technology product marketing, product positioning & messaging, external communications, digital channel management, customer & competitive intelligence, etc
- Experience in building scalable programs and demonstrate the ability to drive cross-functional alignment
- Experience in enterprise SaaS software marketing
- Strong presentation skills, executive presence and ability to deal with ambiguity
- 10+ years of relevant experience
- Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
- Experience of marketing to telecommunications providers and a knowledge of their business and technical challenges would greatly benefit the role
- Expertise in creating strong working relationships with cross-functional teams
- Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks), product data sheets
- Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
- Ability to strategize and craft compelling messaging and positioning for technology products
What the job involves
- We are looking to hire a Marketing Director to help drive the expansion of LotusFlare’s business across the globe in its two core product lines
- As a Marketing Director, you will be responsible for marketing LotusFlare software products to telecommunications companies and eSIM services to enterprises across multiple industries and growing the customer base and revenue in-line with corporate goals
- We are a company of doers and as our Marketing Director, you will not only lead our globally dispersed team but will also be a sleeves rolled up contributor to all marketing initiatives
- The Marketing Director will oversee demand generation activities and campaign creation, event campaign management, drive market and competitor research
- Work with product management and product marketing to develop product-oriented technical content for both product lines, define clear value propositions, design and execute a product GTM plan
- The position will be responsible for developing effective marketing strategies to tell a story and communicate the product value proposition and business outcomes to prospective buyers - prospects, existing customers, media, industry analysts and partners
- The role will also work closely with the sales and business development teams to support sales
- You will provide oversight of marketing budgets
- You will work closely with the DNO Cloud and Nomad eSIM product teams to define differentiated, clear and customer-centric narratives, value props, positioning and messaging
- Work with product management, product marketing teams and design teams to develop, package, and deliver relevant material, making it easy for customers and prospects to understand our product offerings
- Map out the technical and procurement buyer’s journey and produce high-quality content that supports marketing campaigns for both product lines
- Conduct competitive research, customer requirements definition, and business case evaluation for enterprise software products
- Oversee all the marketing team deliverables to ensure high quality and with the lens of the customer to help drive growth resulting in valuable business outcomes for clients
- Drive the creation and delivery of thought leadership content, webinars, blogs, events, and case studies to drive the message. Oversee the development of product content (blogs, product data sheets, web pages, customer stories, etc.) in a clear and concise manner
- Develop press and media releases and manage relationships with newswire services
- Oversee social media strategy, activities and profiles for both product lines under the LotusFlare brand, especially for LinkedIn
- Oversee the ongoing development of lotusflare.com in terms of messaging, content, design and website performance
- Excellent verbal and written communications skills. Able to confidently deliver presentations to audiences of all sizes
- Determine the right GTM channels (landing pages, social media, SEO, events, collateral) for each product line and measure channel effectiveness
- Focus on implementing programs that consistently generate new and high quality leads for the company
- Oversee company participation industry events and conferences, including speaking sessions, meetings, receptions, budget and follow-ups
Our take
LotusFlare has ridden the wave of cloud tech evolution over the 2010s with its Digital Network Operator software, which helps media companies engage with customers. The company's primary objective has been to widen the mobile internet user net, bringing the technology to parts of the world that would otherwise not have access to it.
The company’s DNO product is its main USP and has led to partnerships with the likes of A1 Group and T-Mobile. This particular partnership was formed to launch a new stand-alone digital service brand, re:do.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2016
$2m
EARLY VC
Sep 2015
$6m
SERIES A
Total funding: $12m
Company benefits
- Paid lunch
- Yearly bonus
- Company stock options
- Training and workshops
- Truly flexible working hours
Company values
- Solidarity - We support one another, respecting our colleagues and their perspectives. We thrive on diversity while making our environment fun and enjoyable.
- Craftmanship - We put our hearts and minds into our work, always striving for excellence.
- Growth - We learn, adapt and grow - as do our products and services. We challenge the status quo, even if the status quo is our own idea.
- Integrity - We value trust, transparency and honesty. We depend on one another and treat each other with respect.
- Ownership - We take ownership and accept full accountability for delivering top notch results.
Company HQ
Santa Clara, CA
Articles
Leadership
Terry Guo
(President & Head of Product)Previously Principal Product Manager at Facebook and Senior Programme Manager Lead at Microsoft.
Shao Xia
(Head of Engineering)Previously Software Engineer at Facebook and Principal Development Lead at Microsoft.
Sam Gadodia
(CEO)Previously Head of Growth at Facebook, COO and CFO at Telesign, Co-Founder at GEP Worldwide and Director of Product Management at Citysearch.com.
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