Senior Product Led Growth Marketing Manager, Webflow
$119-173.5k
Canadian annual salary: $149,500 - $196,000. + Bonus Program + RSUs (all locations)
More information about location
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$119-173.5k
Canadian annual salary: $149,500 - $196,000. + Bonus Program + RSUs (all locations)
More information about location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- Bring 5+ years of product-led or performance marketing experience with strong SQL, Excel/Sheets, BI, and analytics platform skillsHave hands-on experience defining, testing, and refining PQL signals and scoring models
- Are skilled at working with large datasets and translating insights into clear actions and growth opportunities
- Combine strategic vision with creative execution, seeing the big picture while optimizing campaigns at a detailed level
- Embrace a growth hacker mindset—experiment rapidly, prioritize ruthlessly, and act with urgency
- Know how to market to and convert mid-market and Enterprise buyers, including navigating complex sales cycles
- Excel at cross-functional collaboration, partnering effectively with Data, Product, Engineering, Sales, and RevOps
- Understand B2B funnel metrics (MQL → SAO → SQO) and attribution modeling to inform decision-making
- Communicate with clarity—crafting compelling narratives and translating data into insights that resonate
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We’re looking for a Senior Product-Led Growth Marketing Manager to own the vision, strategy, and roadmap of the “self-serve → enterprise” upgrade funnel end-to-end
- You’ll blend analytical rigor with creative growth-hacking to build programs that convert lower-tier users into high-value Enterprise customers
- You’ll partner deeply across Data Science, Product, Engineering, Sales, and Revenue Operations to launch experiments, optimize handoffs, and drive sustainable expansion
- Your superpower is turning product behavior into commercial outcomes: discovering the signals that predict upgrade, expansion, validating them empirically, and operationalizing them via in-product experiences, lifecycle programs, and tight handoffs to Sales & Enablement
- This is a role for the hands‑on keyboard growth marketer who loves rolling up their sleeves to experiment—yet can also zoom out to set a forward‑thinking strategy that keeps Webflow ahead of rapid digital, plg, and AI innovation
- Reporting to the Director, Demand Generation
- PQL Strategy & Definition:
- Identify key actions, sequences, thresholds, and intent patterns that predict expansion opportunities
- Define and maintain qualification frameworks and Product-Qualified Lead criteria—identify the in-product behaviors that signal readiness for expansion and enterprise engagement
- Collaborate with Product, Data Science, and RevOps to align on tracking, scoring thresholds, and handoff processes
- Continuously iterate on PQL signals to improve lead quality and conversion rates
- Program design & activation: Own program design end-to-end, translating signals into multi-surface programs (in-product nudges, lifecycle messaging, paid retargeting, sales triggers, website experimentation) that increase qualified lead generation, opportunity creation, expansion, upgrade, and iARR
- Experiment & Iterate: Design a rigorous test‑and‑learn roadmap with rapid A/B and multivariate tests; analyze results; iterate and scale winning experiments that improve full-funnel conversion
- Data Strategy & Analytics: Leverage product analytics (e.g. Pocus, Amplitude), CRM insights (e.g. Salesforce), Tableau dashboards to track performance & identify friction points, segment high-value cohorts, and forecast impact
- Analyze performance daily/weekly: produce insights on what’s working, what’s not, and actionable next steps. Maintain a living dashboard of KPIs tied to PQL, SQL, SAO (sales accepted opp), and revenue
- Cross-Functional Partnership: Collaborate with Data, Product, & Engineering to instrument growth levers and ship key features/IPNs; align with Sales & RevOps on routing, & Lifecycle on program cohesion to ensure friction-free hand-offs and full-funnel alignment
- AI Exploration: Prototype AI-driven workflows, content personalization, and PQL predictive scoring; stay curious about emerging AI tools to unlock new growth channels
- Playbook Development: Document processes, share learnings, and empower the broader team with scalable growth playbooks and dashboards
- Enterprise-Grade Execution: Ensure all programs align to enterprise-grade security, compliance, and brand guidelines; maintain polished collateral and messaging
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company HQ
SoMa, San Francisco, CA
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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