Marketing Insights Analyst, Fivetran

• 5-8 years of experience in marketing analytics, GTM analytics, or business intelligence within a B2B SaaS environment
• Strong SQL skills and hands-on experience working with cloud data warehouses (Snowflake, BigQuery, or Redshift)
• Proficiency with BI and visualization tools (Looker experience preferred) and the ability to build executive-ready dashboards and reporting
• Working knowledge of Salesforce (reports, dashboards, opportunity data) and marketing automation platforms (Marketo preferred)
• Deep understanding of B2B SaaS performance metrics, including pipeline, ACV, conversion rates, velocity, marketing-sourced vs. influenced pipeline, and attribution concepts
• Strong business judgment and a clear point of view, with the confidence to challenge assumptions and bring data-backed perspectives to senior stakeholders
• Demonstrated ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendations
• Comfort operating in a fast-changing environment, where definitions, targets, and operating models evolve, and the ability to balance speed with analytical rigor

Desirable

• Fivetran is building data pipelines to power the modern data stack for thousands of companies
• We’re looking for a Marketing Insights Analyst who will sit at the intersection of B2B marketing strategy and performance analytics, owning clarity and rigor around how we invest and what those investments are delivering. You’ll help marketing leadership see around the corners by digging into what is driving pipeline, where our investment mix is over- or under-weighted, and how performance trends should inform future spend decisions
• You’ll own the reporting layer of the marketing measurement framework, translating attribution methodology defined by Marketing Ops into clear, decision-ready insights. This includes preparing weekly business review materials for VP+ stakeholders and building reporting that connects spend, pipeline, and ROI across channels and programs
• Beyond reporting what happened, you’ll diagnose why it happened and recommend where and how we should adjust investment. You’ll partner across demand generation, field marketing, product marketing, and digital to bring financial and performance discipline to program evaluation, budget allocation, and hypothesis-driven experimentation
• This is a high-visibility role with direct exposure to marketing leadership, requiring strong analytical skills, business judgment, and a deep understanding of how B2B marketing drives revenue
• Insights & executive reporting
• Partner closely with the corporate analytics function and act as the liaison between marketing leadership and the Analytics team to build actionable and scalable reporting
• Own the weekly and monthly business review process: prepare data and partner with leadership on the narrative
• Conduct ad hoc deep dives to diagnose pipeline trends, campaign anomalies, or funnel conversion issues and proactively surface recommendations
• Support quarterly planning and annual budgeting with data-driven recommendations on channel mix and investment levels
• Impact measurement
• Design and maintain models to quantify the impact of marketing programs across the buyer journey
• Own marketing ROI analysis: calculate and report on cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios
• Scope dashboards for opportunity areas and partner with analytics team to make them a reality
• Develop segment- and region-level views of marketing performance to support resource allocation decisions
• Experimentation & optimization
• Analyze marketing experiments (A/B tests on landing pages, email sequences, ad creative, offers) to drive continuous improvement
• Build automated dashboards, scorecards, and alerting for key marketing KPIs so teams can self-serve and act quickly on trends
• Partner with Marketing Ops and data engineering to ensure data quality, proper tracking, and consistent taxonomy across systems (Salesforce, Marketo, web analytics)