Account-Based Marketing Manager, LogicGate
$96-114k
+ Variable + Equity
Cloud-based platform for governance, risk, and compliance
Open for applications
Cloud-based platform for governance, risk, and compliance
201-500 employees
Open for applications
$96-114k
+ Variable + Equity
201-500 employees
Company mission
To empower organizations and businesses to innovate and create a better world.
Role
Who you are
- If you’re a revenue-centric marketer with a proven track record of success in campaign execution for a B2B organization, we’d love to meet you!
- The successful candidate will have a deep appreciation for well-organized and executed multi-channel campaigns, measuring the results, and creating playbooks for scale
- If you are deeply curious and collaborative, and have a knack for uncovering new opportunities, moving quickly, and driving cross-functional workstreams forward you might be who we’re looking for!
- 4-6 years of marketing experience, preferably in B2B SaaS
- Solid grasp of marketing and customer journeys, personas, company brand, messaging, and positioning
- Strong working knowledge of Salesforce
- Pro-level organization and collaboration skills
- Excellent written and verbal communication skills
- Highly collaborative and comfortable managing multiple projects simultaneously
- Ability to “own it” and work independently
- Comfortable working cross-functionally and leading initiatives
- Bias for action and resilient attitude
- Experience in designing campaigns that appeal to specific audiences
What the job involves
- We are seeking an Account-Based Marketing Manager to own the strategy and execution of marketing programs to find, engage, and nurture prospects and customers across multiple channels
- In this role, you’d develop a deep understanding of LogicGate’s target audiences and work with the Marketing team to create and run integrated campaigns that drive awareness, demand, pipeline, advocacy, and stickiness
- Maintain and optimize the account based marketing campaign planning and execution process. This includes designing, developing, managing and executing data-driven marketing strategies and integrated campaigns that successfully engage key contacts at target accounts to drive awareness, demand creation, pipeline, deal acceleration, advocacy and adoption
- Manage and evaluate ABM vendors and platforms, including direct mail providers, ensuring effective utilization for account targeting, engagement tracking, and personalized content delivery
- Coordinate and execute webinars in tandem with product/customer marketing, managing vendor platforms, and providing post-webinar insights
- Collaborate closely with the sales team to develop and deliver tailored enablement materials, such as target account insights, playbooks, and outreach strategies, ensuring alignment with ABM efforts to drive engagement and conversions
- Work with Strategic Accounts to strategize, build and deliver assets to leverage across the sales organization
- Own the plan behind segment-based campaigns and lead the cross-functional execution across all channels including owned, earned, and paid, as well as experiential marketing channels
- Establish and maintain the campaign plan and calendar, as well as individual campaign timelines. Coordinate deliverable schedules across marketing and consolidate into a cohesive campaign timeline
- Drive cross-functional team in campaign execution, create the plan, manage timelines and deliverables through to execution and measurement
- Identify opportunities and research/recommend best practices and new tech to optimize campaign management, collaboration, scalability, and measurement
- Collaborate with Product and Field/ABM team members on campaign content and event needs to create forward-looking plans for campaign strategy and execution that provides “traffic management” for team bandwidth and throughput
- Create goals for and forecast results for Marketing campaign performance with regard to account engagement, opportunity creation and pipeline creation
- Create, track, and monitor KPIs to ensure effectiveness and performance of the campaigns. Evolve and improve campaign-level reporting dashboards
Our take
LogicGate provides SaaS-based risk and compliance solutions to help companies track and automate changing, disorganized governance, risk, and compliance (GRC) processes. Its Risk Cloud and Risk Cloud Exchange platform prioritizes flexibility and ease of use, leveraging no-code capabilities to help companies efficiently optimize their risk-management process.
A Deloitte report suggests that a vast majority of companies are aware both of the need to improve their GRC practices and of the benefits that tech integrations could bring in addressing this vulnerability. GRC software like LogicGate could stand to win big as companies invest in keeping up to code - certainly, LogicGate has won significant investment to date, and has won a leading position in the GMC software market.
Indeed, businesses now recognize the importance of a robust and flexible risk-management strategy, hence LogicGate is addressing an urgent and growing demand. With the GRC software market expected to break the $50 billion mark globally by 2025, the company looks set to enjoy sustained and strong growth if it can stay competitive. Its 2021 series C funding was used to enhance its platform and expand its international presence.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2021
$113m
SERIES C
Dec 2020
$8.8m
LATE VC
Total funding: $156.6m
Company benefits
- 47 days off starting your first year, including paid volunteer time
- 12 weeks parental leave
- $1,000 annual educational stipend
- Ongoing learning and development
- Stock options and annual performance bonus opportunities
Company values
- Own It - We strive to be self-driven, entrepreneurial, and efficient
- Be as One - This is more than a job to us. We invest in our co-workers and customers
- Empower Clients - We create solutions where customers win
- Embrace Curiosity - You cannot be in the risk business and grow complacent
- Raise the Bar - Every day our team challenges complacency and mediocrity
- Do the Right Thing - Even when no one is looking, we embrace transparency
Company HQ
River North, Chicago, IL
Articles
Leadership
Matt Kunkel
(CEO & Co-Founder)Having studied at Indiana University, they spent 6 years at FTI Consulting, before working from 2011 to 2015 as a Director of Navigant Consulting. They left in July 2015 to co-found LogicGate as CEO.
Dan Campbell
(Co-Founder)They started their career as a Web Application Engineer at the University of Michigan before joining Navigant as a Senior Consultant. In June 2015 they co-founded LogicGate with Matt.
Jon Siegler
(CPO & Co-Founder)They worked as an Accenture Analyst for over a year before joining KMR Group, where they worked as a Senior Analyst for over 3 years. they spent almost 4 years as a Navigant Associate Director before co-founding LogicGate.
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