MarTech Analyst, Kraken
$110-176k
Offers Equity & Bonus
Cryptocurrency exchange
Be an early applicant
Cryptocurrency exchange
501-1000 employees
Be an early applicant
$110-176k
Offers Equity & Bonus
501-1000 employees
Company mission
To accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.
Role
Who you are
- The ideal candidate has experience with marketing analytics, tracking methodologies, and integration troubleshooting across ad tech, analytics, and paid media platforms
- Strong problem-solving skills, attention to detail, and the ability to collaborate with vendor technical support teams, ad platform reps, and internal engineers are essential
- 5+ years of experience working with MarTech, AdTech, or analytics platforms
- Strong understanding of web-based event tracking
- Hands-on experience with tools such as Google Analytics, Segment, Mixpanel, AppsFlyer, and CDPs
- Experience troubleshooting ad platform tracking and aggregation-based attribution (like SKAN and MMP)
- Familiarity with web and mobile attribution methodologies
- Ability to work with engineering and marketing teams to debug tracking implementations and ensure accurate data collection
- Strong analytical and problem-solving skills with a keen attention to detail
- Excellent communication skills to collaborate with vendor technical support, ad platform reps, and internal teams
What the job involves
- We’re looking for a technically savvy and detail-oriented team member to help manage, troubleshoot, and optimize our MarTech stack
- This person will be responsible for investigating data discrepancies that arise due to the intricacies of specific vendors’ configurations, attribution methodologies, fraud, or even bugs in our own applications
- They will work across platforms like AppsFlyer, Google Analytics, Segment, Mixpanel, and our internal data systems to diagnose and resolve inconsistencies
- Additionally, this role involves debugging discrepancies in ad platform reporting (e.g. , Meta, Google Ads, TikTok, and other paid media channels)
- This often requires working closely with our ad platform representatives to understand data mismatches, troubleshoot tracking issues, and ensure accurate attribution
- Beyond troubleshooting, this person will also audit and refine our event data—cleaning up outdated events, standardizing naming conventions and properties, implementing monitoring, and optimizing event volume to reduce costs
- Manage, troubleshoot, and optimize our MarTech stack, ensuring accurate data tracking and reporting
- Investigate and resolve data discrepancies across analytics platforms (AppsFlyer, Google Analytics, Segment, Mixpanel) and internal data systems
- Debug inconsistencies in ad platform reporting (Meta, Google Ads, TikTok, and other paid media channels) by collaborating with ad platform representatives and internal stakeholders
- Diagnose tracking issues related to attribution methodologies, fraud detection, and platform-specific configurations
- Audit, clean up, and standardize event tracking data, implementing best practices for event naming conventions, data structure, and monitoring
- Optimize event volume to reduce costs while maintaining data integrity and accuracy
- Work closely with engineering, marketing, and data teams to refine data pipelines and troubleshoot integrations
- Ensure smooth data flow between MarTech, analytics, and AdTech platforms, implementing fixes and improvements where needed
- Stay up to date with industry best practices in tracking methodologies, ad platform attribution models, and privacy regulations (GDPR, CCPA, etc.)
Application process
- This job is accepting ongoing applications and there is no application deadline
- Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution
Our take
Kraken is the world’s largest global bitcoin exchange in euro volume and liquidity. Kraken’s clients also trade USD, CAD, ETH, XRP, LTC and other digital currencies, on a platform consistently rated the best and most secure bitcoin exchange by independent news media.
Kraken was the first bitcoin exchange to have its market data displayed on the Bloomberg Terminal, the first to pass a cryptographically verifiable proof-of-reserves audit, and one of the first exchanges to offer leveraged bitcoin margin trading.
Kraken are one of the top 3 bitcoin exchanges by volume, behind Coinbase and bit-x with an 18% market share. While this is a competitive space to operate in - the volume of crypto being exchanged every day is very high, so there's space for multiple winners.
Kraken have made a number of acquisitions and have strengthened its world-leading position with the launch of new products, features and apps and a 24/7 multi-lingual support line. The company will continue to provide clients with easier and more versatile ways to participate in the crypto ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2019
$100m
SERIES C
Mar 2014
$5m
SERIES A
Total funding: $111.5m
Company benefits
- Work where you want: 90% of Krakenites work remotely, we believe people do their best work wherever they're happiest
- Flexibility and Autonomy: We are highly results-focused vs. time-focused. We want you to work when and how you need to keep you at your most proactive
- We value diversity: Our Team is spread across 60 countries. By joining Kraken you'll be part of a truly multicultural organization that values diversity and inclusion
- A new approach to salary: Kraken prides itself on being at the forefront of crypto innovation, and that means the majority of our workforce has the option to be paid in bitcoin
- Equity Options: Kraken owes its success and growth to its people. That's why we offer nearly all our Krakenites a stake in the company
Company HQ
Financial District, San Francisco, CA
Leadership
Jesse Powell
(Chairman of the Board)Previously co-founded Verge Gallery & Studio Project, Lewt and Internet Ventures & Holdings
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