MarTech Analyst, Kraken

• The ideal candidate has experience with marketing analytics, tracking methodologies, and integration troubleshooting across ad tech, analytics, and paid media platforms
• Strong problem-solving skills, attention to detail, and the ability to collaborate with vendor technical support teams, ad platform reps, and internal engineers are essential
• 5+ years of experience working with MarTech, AdTech, or analytics platforms
• Strong understanding of web-based event tracking
• Hands-on experience with tools such as Google Analytics, Segment, Mixpanel, AppsFlyer, and CDPs
• Experience troubleshooting ad platform tracking and aggregation-based attribution (like SKAN and MMP)
• Familiarity with web and mobile attribution methodologies
• Ability to work with engineering and marketing teams to debug tracking implementations and ensure accurate data collection
• Strong analytical and problem-solving skills with a keen attention to detail
• Excellent communication skills to collaborate with vendor technical support, ad platform reps, and internal teams

• We’re looking for a technically savvy and detail-oriented team member to help manage, troubleshoot, and optimize our MarTech stack
• This person will be responsible for investigating data discrepancies that arise due to the intricacies of specific vendors’ configurations, attribution methodologies, fraud, or even bugs in our own applications
• They will work across platforms like AppsFlyer, Google Analytics, Segment, Mixpanel, and our internal data systems to diagnose and resolve inconsistencies
• Additionally, this role involves debugging discrepancies in ad platform reporting (e.g. , Meta, Google Ads, TikTok, and other paid media channels)
• This often requires working closely with our ad platform representatives to understand data mismatches, troubleshoot tracking issues, and ensure accurate attribution
• Beyond troubleshooting, this person will also audit and refine our event data—cleaning up outdated events, standardizing naming conventions and properties, implementing monitoring, and optimizing event volume to reduce costs
• Manage, troubleshoot, and optimize our MarTech stack, ensuring accurate data tracking and reporting
• Investigate and resolve data discrepancies across analytics platforms (AppsFlyer, Google Analytics, Segment, Mixpanel) and internal data systems
• Debug inconsistencies in ad platform reporting (Meta, Google Ads, TikTok, and other paid media channels) by collaborating with ad platform representatives and internal stakeholders
• Diagnose tracking issues related to attribution methodologies, fraud detection, and platform-specific configurations
• Audit, clean up, and standardize event tracking data, implementing best practices for event naming conventions, data structure, and monitoring
• Optimize event volume to reduce costs while maintaining data integrity and accuracy
• Work closely with engineering, marketing, and data teams to refine data pipelines and troubleshoot integrations
• Ensure smooth data flow between MarTech, analytics, and AdTech platforms, implementing fixes and improvements where needed
• Stay up to date with industry best practices in tracking methodologies, ad platform attribution models, and privacy regulations (GDPR, CCPA, etc.)

• This job is accepting ongoing applications and there is no application deadline
• Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution

• Work where you want: 90% of Krakenites work remotely, we believe people do their best work wherever they're happiest
• Flexibility and Autonomy: We are highly results-focused vs. time-focused. We want you to work when and how you need to keep you at your most proactive
• We value diversity: Our Team is spread across 60 countries. By joining Kraken you'll be part of a truly multicultural organization that values diversity and inclusion
• A new approach to salary: Kraken prides itself on being at the forefront of crypto innovation, and that means the majority of our workforce has the option to be paid in bitcoin
• Equity Options: Kraken owes its success and growth to its people. That's why we offer nearly all our Krakenites a stake in the company

Total funding: $111.5m

Kraken is the world’s largest global bitcoin exchange in euro volume and liquidity. Kraken’s clients also trade USD, CAD, ETH, XRP, LTC and other digital currencies, on a platform consistently rated the best and most secure bitcoin exchange by independent news media.