Director of Growth Marketing, Flex
$200-211k
+ Equity
More information about location
3+ days a week in office
Flexible rent payment application
Be an early applicant
Flexible rent payment application
501-1000 employees
Be an early applicant
$200-211k
+ Equity
More information about location
3+ days a week in office
501-1000 employees
Company mission
Flex's mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Role
Who you are
- Minimum of 5+ years of experience in growth marketing, performance marketing, or lead generation, with at least 2+ years of management experience
- Proven track record of building and scaling growth marketing in a high-growth D2C business, ideally in the fintech space
- Expertise in performance marketing and lead generation across multiple digital channels, including paid search, social and affiliate marketing
- Experience building referral or lifecycle marketing campaigns
- Deep analytical mindset with experience managing marketing budgets and forecasts, optimizing for ROI and A/B testing to drive better engagement and conversion
- High attention to detail, including precise and effective communication with senior stakeholders
- Eager to wear multiple hats as a “doer” who will do what is required to scale customer growth efficiently and rapidly without a full team on day 1
- Desire for fast-paced, entrepreneurial environment
What the job involves
- Flex has grown our core flexible rent consumer product/business by distributing it through our rapidly expanding network of property management company partners
- This core business is growing extremely fast, and we’re ready to take our next swing
- Specifically, as we enter the next chapter of our growth, we are hiring a strategic and creative leader to build and lead a direct-to-consumer marketing strategy focused on growing adoption with the renter segment living outside of our property network
- Reporting directly to our Out-of-Network Business Lead, you will own and scale new paid media efforts, including search, social, and SEO/SEM, while also overseeing branding and marketing collateral design
- You will also help build our first B2C2B referral program to further business expansion
- This is a high-impact leadership role requiring strong analytical expertise, deep performance marketing knowledge, and hands-on budget management
- You will work cross-functionally with product, sales, and analytics to develop and execute full-funnel marketing strategies that drive high-quality lead generation and optimize cost per acquisition
- You will serve as the primary owner of new growth channels supporting our Renter Direct (DTC) strategy
- Develop new marketing channels and strategies to support growth of our out-of-network (OON) user segment
- Define the foundation for DTC marketing at Flex, including audience segmentation and targeting, messaging, and infrastructure required to support these growth efforts
- Move fast to stand up and optimize paid search and social campaigns, continuously testing creatives, messaging, and audience targeting to improve performance
- Own and manage SEM strategy across Google Ads, pMAX, and other search products, ensuring efficient cost per MQL and maximum ROAS, as well as SEO
- Partner with our product team to build and execute referral programs and campaigns to drive high-quality leads on both the consumer and partner side
- Lead budget planning, forecasting, and spend allocation to maximize efficiency while driving scalable customer acquisition
- Define and track key performance metrics, leveraging analytics tools like Amplitude, Singular and Sigma to make data-driven marketing decisions
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
SERIES C
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- 100% company-paid medical, dental, and vision
- 401(k) + company stock options
- Unlimited paid time off + company paid holidays
- Parental leave + IVF and adoption support
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Pet Insurance
- Free Flex subscription
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(CEO)Experience working in venture capital investments for Point72 and TVC. Also co-founded Boundless Reality.
YeTong Shao
(CPO)Experience as Data Science Researcher. Also co-founded Boundless Reality.
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