Field Events Marketing Manager, Zapier
$130.8-196.2k
Canada CA$130,800 – CA$196,200. Offers equity and bonus to all
Workflow automation service
Be an early applicant
Workflow automation service
501-1000 employees
Be an early applicant
$130.8-196.2k
Canada CA$130,800 – CA$196,200. Offers equity and bonus to all
501-1000 employees
Company mission
Zapier's mission is to Make Automation Work for Everyone!
Role
Who you are
- If you love turning conferences, partner events, and external platforms into high-impact moments for prospects and customers, this role is for you
- You have 6–8+ years of field marketing, event marketing, or partner marketing experience in a B2B/enterprise environment
- You have deep experience owning third-party event strategy, from evaluating opportunities and negotiating sponsorships to designing presence and leading on-site orchestration
- You understand how external events ladder into pipeline creation and acceleration, and you’re comfortable partnering with Sales and RevOps to connect activity to outcomes
- You’ve built or operationalized repeatable playbooks that help companies show up consistently at external events
- You can identify new opportunities (industry events, partner activations, speaking slots) based on market signals, ICP needs, and GTM priorities
- You’re an exceptional communicator in a remote-first environment, able to drive clarity through documentation, async updates, and structured planning artifacts
- You thrive as a high-accountability individual contributor and enjoy collaborating across functions without needing authority
What the job involves
- Zapier is looking for a Field Marketing Manager (Third-Party Events & Partnerships) to build and scale our presence across industry conferences, partner-led events, and externally hosted experiences
- In this role, you’ll own the strategy, execution, and optimization of all third-party event motions, including sponsorships, partner activations, and programs that empower teams across Zapier to participate effectively in external events
- This is a high-visibility role that blends thoughtful program design with hands-on execution
- You’ll collaborate closely with Sales, Product Marketing, Brand, and Partner teams to ensure Zapier shows up with clarity, quality, and impact, and that third-party events meaningfully influence awareness, relationships, and pipeline
- Develop and manage the annual third-party event and sponsorship strategy aligned to GTM and pipeline priorities
- Evaluate event opportunities using criteria based on audience quality, persona fit, cost, impact potential, and measurement
- Negotiate sponsorships and build activation plans that maximize visibility and convert interest into sales engagement
- Create repeatable playbooks that allow Sales, PMM, and other internal teams to participate in external events with consistency and quality
- Build a partner event enablement program in partnership with Partner Marketing: tooling, templates, messaging, and processes that empower partners to represent Zapier effectively at their events
- Work with the Channel team to operationalize MDF opportunities, co-marketing plays, and partner-hosted events
- Define success metrics across attendance quality, meetings created, influenced pipeline, and brand engagement
- Produce thoughtful pre-event briefs and post-event recaps synthesizing insights, results, and strategic recommendations
- Use data to guide future investment decisions and refine the third-party event mix
- Collaborate with Sales, PMM, Brand, RevOps, and Partnerships to align on regional priorities, personas, and goals
- Coordinate follow-up motions with Sales to ensure momentum translates into conversations and deals
- Represent third-party event insights in GTM planning cycles and cross-functional reviews
- Manage vendors, logistics, and external partners to ensure high-quality delivery of every element of Zapier’s presence
- Lead on-site operations as needed, bringing consistency and a strong brand presence to all external events
Application process
- Deadline to Apply: February 10, 2026 at 6:00 AM UTC
Our take
Even before remote working became the "in thing", freelancers, small business owners, and large organisations have found themselves needing more and more software platforms to serve their operational needs. As people used more software services, Zapier founders saw the need to connect the actions between these software and save everyone some time.
Zapier is the largest integration and automation tool for businesses. Since its founding, Zapier has grown its suite of automation offerings across almost every mainstream software service. The company is one of the most successful to come out of Y Combinator and has also been a pioneer of remote working.
Zapier has so far been able to capitalise heavily on its advantage as one of the first entrants and has had very little actual competition. Software services aren't going anywhere anytime soon, and organisations are only going to need more of them. This puts Zapier in a strong position for growth, but also opens up room for bolder companies to get in on the action. Companies like Airtable and Integromat are already preying on more niche segments of Zapier's market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2012
$1.3m
SEED
Sep 2012
$0.2m
SEED
Total funding: $1.5m
Company benefits
- Work from anywhere
- Bonus program
- Unlimited vacation policy
- Great healthcare + dental + vision coverage*
- Retirement plan with company match*
- Stock options for every Zapien**
- 2 annual company retreats to awesome places
- 14 weeks paid leave for new parents
- Home office setup stipend
- Professional development allowance
Additional info
- As a fully remote company with 800+ team members across 40+ states, 38 countries, and 18+ timezones, we’ve adopted a culture of asynchronous work. This work style allows teams to collaborate effectively across locations, time zones, skills, and each individual’s energy levels, and empowers employees to work in a setting that fits their needs. In practice, we live on Slack, with most conversations in public channels. It mimics the open-office feel and allows everyone to search the chat logs if they need to find something that happened when they weren’t around
Leadership
Wade Foster
(Co-Founder & CEO)Prior to co-founding Zapier, wasEmail Marketing Manager with Veterans United Home Loans, and Customer Development Lead at The Idea Works.
Bryan Helmig
(Co-Founder & CTO)Was previously Product Dev/Manager at Veterans United Home Loans.
Mike Knoop
(Co-Founder)Was CPO and Head of Labs at Zapier before becoming President. Previously was a Graduate Research at the University of Missouri.
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